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Amy Benicewicz's Linkedin Analytics

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Amy Benicewicz

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Helping businesses thrive since 1995. It wasn't always that way: I started out as a mathematics and accounting geek, working for banks, CPA firms, and CPG companies. When I got my first job at a data company in the early 90's, my eyes were opened to a vast and powerful industry that is the lifeblood of our economy. As a sales position opened, I made the move and never looked back. Channel Expertise: Working in #data sales for 30 days may seem like a stagnant position. Au contraire. While direct marketing was limited to #postal mail at first, it grew to include other channels such as #email, #digital, #social, #display, #mobile, #audio, #gaming, #DOOH and #CTV. Identifiers: #Identifiers grew from #PII [name, postal, email] to include #IP address, #HEM, #device ID, #MAID, #IFA to name a few. PII, which has been the core of my data assets, had lost interest as digital marketing exploded ten years ago with #data onboarding, #identity resolution, #identity graphs, #dsp, #dmp, #ssp. Now PII is back, and I'm still here ;-) Marketing Strategies: Everyday I engage a number of strategies for success I have developed to help brands, agencies and platforms grow their revenues. These include Audience Strategy, Campaign Optimization, Email Activation, Identity Graph, Retargeting + Website Visitors, Digital Marketing, Measurement + Attribution, Customization + Optimization, PII + Direct Mail. Business strategies and skills: Over the years I have developed many business strategies and skills and am always learning and developing my personal growth. Some of these skills include: Business Development, Consultative Selling, Contract Negotiation, Customer Relationships, Marketing Strategy, Digital Transformation, Communications, Prioritization, Mentoring.

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