Amy Jo Kim

Game Thinking HQ

We help founders, startups & game studios get product breakthroughs

Chief Executive Officer

Beamable

Strategic Advisor

gamethinking.io

Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril. 

That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Grab your copy of Game Thinking and start innovating smarter today.

CEO & Best-selling Author

taught game design classes, advised students

Adjunct Professor

Stanford Continuing Studies

Instructor, Business School

BUNCH

Happify Health

Melon Health

Board Member

Highway1

Mentor at Highway 1, a hardware incubator located in SF

Mentor

Happify

Advisor to Happify, the premier happiness training service

Advisor

Game Designer, Startup Coach, Board Member, Author

I help founders & product leaders solve their retention problems & build engaging product experiences. 

Previously, I helped design Rock Band, The Sims, Netflix, Cover Fashion, Ultima Online, nytimes.com, & Replika. 

Skills: 
Product Experience 
Game Design
Social Systems Design
Creative Direction
Information Architecture
Leadership Coaching
Design Coaching
Startup Coaching

CEO, Game Designer, Startup Coach

Cutting-edge education & training for innovators, founders & product leaders

Yesterday at Descript HQ, Scott Kim and I created an impromptu video about a game mechanic called "Little-In Big-Out" that drives LLM engagement. 

Descript is a game-changer for creators who want to communicate effectively.  

Within a few hours we took a rough idea, created a script, recorded & edited the footage, added animations & captions, & shared it with our community. 

Thanks Laura Burkhauser Marcello Farrell Matthew Scott  & crew for a delightful & productive morning. Check out our video & lmk what you think!

I help founders & product leaders nail retention & build delightful product experiences

Excited to be at Descript HQ, listening to Laura Burkhauser share hot tips for  content creators. #SFTechWeek

Today in Makers Club, we had a illuminating & useful jam session on Agentic Coding, featuring  community members showcasing how they use LangChain, Google ADK & Docker MCP Toolkit to build & connect agents. 

Thanks Piyush Mahajan, Amir Boziev & Bryan Downie, Ph.D. for  sharing your work & helping us all understand agentic development better. 

Tomorrow, we'll have the pleasure of meeting with Lisha Li  to hear about her journey, & learn more about vibe-coding games with Rosebud AI.

Agentic skills - AKA building, tuning, managing & working with AI Agents - are fast becoming table stakes for product leaders.

I'm SO grateful to have a community of AI builders where we level-up our AI knowledge together.  Collective intelligence FTW

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