Amy Kamenick's Linkedin Analytics

Data-driven, digital and demand gen marketing leader who thrives in fast-paced, results-driven environments and who is committed to building trusted relationships to win together SUMMARY I am a fast learner and futuristic thinker committed to the customer experience and innovation. I skillfully connect the dots to break down complex business challenges to achieve business, product and marketing goals – from awareness, to traffic, to leads and sales. I’m also an experienced team leader who has managed seven direct reports and led double-digit, business-wide cross-functional teams, including senior leadership, while simultaneously managing multiple vendors and agency partners. I’m quick to roll up my sleeves, think strategically, identify opportunities proactively, solve problems creatively and work collaboratively. TECHNICAL SKILL HIGHLIGHTS Marketo | Google Analytics & Google Marketing Suite | Salesforce | Tableau | Ahrefs | SEMRush MARKETING SKILL HIGHLIGHTS: Content Marketing | Analytics | SEO | Marketing Automation | Paid Media | Digital Strategy | |Demand Gen HIGHLIGHTS: •Built and fostered Allina Health Digital Marketing team from three to seven FTEs and contractors in one year significantly expanding capabilities, budget, and marketing technology tools as well as securing agency partners, defining team roles, advancing analytics, and partnering with talent acquisition for recruiting and onboarding. •Drove Allina Health Digital Marketing team focus and optimizations to drive 106% YOY web conversion increase by developing and implementing a digital marketing strategy channel plan as well as increased analytics and digital strategy to support Brand and Service Line campaigns •Standardized processes for editorial campaign planning and measuring marketing performance in Content Marketing role at Boston Scientific, including cross-functional implementation of a UTM tagging strategy, defining KPIs, and creating performance dashboards via Google Data Studio and Tableau. •Developed and drove integrated digital marketing and communications programs to create a 200% increase in CrashPlan for Small Business paying customers •Led key digital campaigns at Weber Shandwick, including Ernst & Young Global Banking & Capital Markets, as well as served as digital lead for accounts and business development, such as Kroll Ontrack, driving more than $3M in new business and account expansions.