Born Social

Creative Director

Croud Luxe

Creative Strategist

OnBrand Group

Editorial Strategist & Social Media Marketing Professional ~ Experienced within Luxury, FMCG, Leisure & Retail.

Head of Content & Social Media (Consultancy Basis)

VERB Brands The Leading Digital Performance Agency Reaching Affluent Audiences

Freelance contract role to develop the social media content strategy for luxury property developer/agent JLL Residential & 5* hotel, The Carlton Tower Jumeirah

Social Media Content Strategist

JCMT Agency 

(Client: Hotel Schweizerhof, Bern, Switzerland)

• Responsible for the ‘on-boarding’ 5* Hotel Schweizerhof, Bern, as a new client.

• Developed social media strategy and monthly content delivery process and travelled to Switzerland to present to client & build a relationship with key stakeholders.

• Responsible for ongoing client & stakeholder relationship & account handling.

• Delivered monthly social content; inc. copywriting & curating imagery for all posts across Facebook and Instagram, in addition to managing & reporting on paid advertising.

Social Media Marketing Specialist

YesMore Agency

Clients: Aperol Spritz & International Beverage Holdings Ltd.
o	Responsible for the ‘on-boarding’ Aperol Spritz as a new client, developing the social media and 
	content strategy.

o	Delivered the 2019 social media marketing plan & KPIS for Aperol Spritz, aligning with key x- channel campaigns and business objectives.

o	Delivered Tone of Voice guidelines for Aperol Spritz.

o	Responsible for managing the team to deliver strategic and creative responses to client briefs.

o	Developed influencer outreach strategy & managed outreach process for Balblair Whisky and 
	Hankey Bannister whisky to influencer curate content for social channels.

Social Media Account Director

Self Employed

Social Media Marketing Consultant developing social media content strategies for SMEs (own clients), including:
- A Luxury Bridal Boutique
- A Private Members Gym
- St. Albans City Council
- Hertfordshire Children’s Centres

FREELANCE: Editorial/Social Media Consultant, Account Director & Copywriter

We Are Social

• Account Director for Danone Water brands: evian, Volvic & Badoit

• Worked within a cross-agency team to develop integrated cross-channel campaigns.

• Established We Are Social as the lead creative agency for many of evian UK’s integrated  campaigns, including Wimbledon 2013 & 2014 and ‘Live young January.’

• One of the key x-agency team stakeholders responsible for Volvic UK’s re-branding in 2014.

• Responsible for managing account finances and forecasting to ensure campaigns are delivered to budget

• Responsible for account planning and campaign implementation, taking into account client objectives to deliver against KPIs

• Responsible for leading the team to produce on brand, relevant content for client social communities

Account Director

Senior Account Manager

Mothercare

• Responsible for the ECRM strategy across Mothercare Group brands (Mothercare & Early Learning Centre) and loyalty schemes including; planning, delivery management, voucher strategy and the development & optimisation of all campaigns.

• Responsible for managing relationships with key business stakeholders, Email Service Provider, Social Media Agency and 3rd Party Suppliers; interpreting business objectives and aligning with in store activity to drive maximum engagement across the most relevant online channel/s.

• Responsible for the online customer acquisition & contact strategy, maintaining and optimising retention programmes across customer segment groups

• Responsible for supporting the International Marketing team – presented at the Mothercare International Marketing conference to guide & focus our franchisees on the importance of developing & implementing a comprehensive eCRM strategy.

• Solely project managed the selection and migration to a new Email Service Provider (Responsys) coordinating multiple teams and agencies to ensure project was delivered to deadline.

• Pioneered a new dynamic, auto-populating email template to enable the Mothercare Group to target customers based on online engagement in addition to life-stage/profile data

• Responsible for managing Email Marketing and Social Media budgets, forecasting on a period basis in addition to managing invoicing processes relating to the both channels

Group eCRM Manager

Bay Restaurant Group (La Tasca, Slug & Lettuce, Town and City, Yates)

Online Marketing Manager

Leading the Creative Department at Croud Luxe, having developed the offering from scratch; responsible for channel growth and commercial success. 

A creative, strategic leader and conceptual thinker, with 15 years experience both in-house and agency side, developing x-channel campaigns & content strategies and directing end-to-end creative delivery across a range of luxury, FMCG, automotive, retail, property, travel and lifestyle brands, including…

*The Ritz Hotel* *Aston Martin* *evian* *Creed Fragrances* *Aperol Spritz* *Maybourne Hotel Group* *HSBC* *Tesco* *Volvic* *Mothercare* *myGemma* *Bicester Village* *7forallmankind* *Schweizerhof Hotels* *Annoushka* *Balblair* *JLL Real Estate* *The William Vale* *Badoit* *Hankey Bannister* 

..and many more!

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