Amy Sheridan's Linkedin Analytics

Amy Sheridan is a transformational leader and pioneering force in the digital marketing and commerce media ecosystem, with over 24 years of experience spanning performance marketing, commerce, retail media, and strategic publisher partnerships. In 2025, Amy joined Walmart Connect as a Senior Partner, DSP Sales Specialist, where she plays a pivotal role in expanding Walmart’s demand-side platform solutions. At Walmart Connect, Amy brings her extensive background in omnichannel strategy, commerce activation, and audience-driven media planning to advance Walmart’s strategy in becoming a top-tier digital advertising platform. In her role at Walmart Connect, Amy collaborates to refine Walmart’s DSP go-to-market strategy. She is focused on enabling marketers to seamlessly activate Walmart audiences across the open web, leveraging Walmart’s unmatched omnichannel data and closed-loop measurement. Her mandate includes scaling demand for Walmart’s offsite media products and delivering measurable outcomes that tie back to retail sales, shopper insights, and full-funnel media effectiveness. Prior to Walmart Connect, Amy served as Senior Vice President of Commerce and Retail Media at Kinesso, the technology engine of IPG. In that role, she was responsible for monetization strategies, publisher development, and scaling performance media capabilities across commerce, retail media, and lead generation. Before joining Kinesso, Amy was Director of Performance Marketing at ViacomCBS (now Paramount Global), where she launched and scaled the company’s commerce media business. She developed a comprehensive performance marketing strategy that activated SEO, affiliate, paid media, and influencer partnerships across CNET, CBS News, CBS Sports and Paramount+ digital platforms. Under Amy’s leadership, ViacomCBS established commerce media as a viable and scalable revenue stream. Amy’s entrepreneurial spirit was forged during her time as Founder and CEO of Blue Phoenix Media, a high-growth digital marketing company she launched in 2006. Over nearly a decade, she grew Blue Phoenix Media into a performance marketing powerhouse, operating nearly 100 content-rich websites. The company developed a proprietary lead generation engine, CRM and multi-touch attribution platform that enabled real-time optimization of traffic, bids, and conversion rates, placing Blue Phoenix Media among the Inc. 500/5000 fastest-growing companies in multiple years. Amy’s arrival at Walmart Connect marks a continued evolution of her career at the cutting edge of media innovation.