Amy Sheridan's Linkedin Analytics

Amy Sheridan is an accomplished internet marketing and tech veteran with over 24 years of experience. Amy is recognized as one of the early pioneers of performance marketing and, lead generation. Currently, Amy serves as the SVP of Publishers and Platforms at Kinesso, an IPG Holding Company. In her current role, Amy focuses on building profitable publisher relationships in commerce media, retail media, performance marketing, and lead generation. She leads the planning process to develop marketing and digital media strategies and activations in performance marketing, e-commerce, retail media, and lead generation to achieve her client's goals. Prior to joining Kinesso, Amy worked as the Director of Performance Marketing at ViacomCBS, where she initiated commerce media as a viable business model for the company and directly managed paid media budgets of over $5 million per month. Amy has extensive experience leading, mentoring, and directly managing diverse teams of client-facing staff, creative, product, analysts, activation, sales, operation staff, and business development teams in public and private agency environments with P&L responsibility. Additionally, Amy started and sold Blue Phoenix Media, which operated a performance-based affiliate network and almost 100 websites in popular verticals such as education, home improvement, and insurance. Amy led the vision that engineered the building of a proprietary, robust backend ad server and data repository, which powers their lead generation websites. She opened the business in October 2006 with an idea and $1000. Blue Phoenix Media has been honored multiple times with the Inc 500/5000 list for fastest-growing companies, including in 2010, the first year they were eligible. Amy started her career in 1999 as the first female employee in the first email marketing company. Amy also is an active Public Speaker, having spoken at dozens of industry events, such as AdTech, LeadsCon, OMMA, Affiliate Summit, AM Days, Search Marketing Expo, Online Marketing Summit, PerformanceIN, and Search Engine Strategies. Amy graduated from East Carolina University with honors in Electronic Media studies.