The Channel Company

I help clients define a strategy to align content with their buyer’s journey. Also, I write content for each stage. Content includes marketing campaigns, ebooks, white papers, presentations, datasheets, technical briefs, and more.

Clients include leading technology companies like Google Cloud, AWS, Microsoft, Dell Technologies, Equinix, Red Hat, Splunk, and VMware, to name a few.

Sr. Content Strategist and Writer

LAUCHLAN

*Now part of The Channel Company*

Clients include leading technology companies like Google Cloud, AWS, Microsoft, Dell, Equinix, Red Hat, Splunk, and VMware, to name a few. In my role, I help clients define a strategy to align content with their buyer’s journey. Also, I write content for each stage. Content includes marketing campaigns, ebooks, white papers, presentations, datasheets, technical briefs, and more.

Independent Consultant 

I work with companies on marketing strategy, solution messaging, demand gen, and social outreach plans. 

Highlights include: 

-Help create product narrative 
-Evaluate messaging and identify areas of improvement
-Develop sales enablement collateral (presentations, brochures, data sheets, FAQs)
-Develop sales ops workflows, including lead lifecycles and scoring
-Write solution/product nurture campaigns and web copy

Product / Solution Marketing Consultant

Catchpoint

Catchpoint is a B2B SaaS company that provides solutions for digital experience monitoring. They help companies ensure the best digital experiences for both their internal and external customers. My responsibilities included:

-Translating technical capabilities into business benefits
-Partner closely with product, demand generation, sales, and technical services to drive alignment across the organization
-Defining go-to-market messaging to differentiate the SaaS platform
-Communicating the value proposition of the Catchpoint platform to the sales team
-Plan the launch of new products and releases, managing the cross-functional implementation of the plan
-Tell the company story through the development of creative assets and marketing collateral
-Represent Catchpoint at industry events

Product Marketing Manager

Akkadian Labs

Akkadian Labs is a B2B software company selling through the Cisco VAR channel and specializing in enterprise IT solutions. As the head of marketing, I was able to direct work across a variety of activities. 

-Write software case studies, infosheets, blog articles, video scripts, battle cards, and infographics for software products
-Leverage and execute the following strategies: email campaigns, SEM, webinars, social media, advertising, trade show and event sponsorships, content marketing, and press releases
-Build and maintain media library specifically for the sales team
-Market and host client and partner webinars

Strategies include:
-Email marketing
-Blog content creation and curation
-Website SEO 
-Event sponsorship & attendance
-Video creation 
-Webinar content creation & hosting
-Social media advertising targeting, SEO, and social selling

Head of Marketing

Rene Rofe Lingerie

Rene Rofe is a fashion company producing garments for the world's best-known intimate apparel brands.

-Utilized social media knowledge to design digital assets for cross-channel and email campaigns                         for fashion brand’s launch
-Created digital images for new fashion brand’s website to align with marketing strategy
-Worked closely with design team to create on-trend prints for women’s intimate apparel for major retailers

Web apps and software used:
-Adobe Creative Suite
-Hightail (formerly YouSendIt)
-Basecamp
-MailChimp
-DropBox
-Microsoft Excel

Digital Graphics Designer

Independent Consultant

-Developed PR plan and press kit
-Wrote news articles and press releases 
-Served as PR chair on two local non-profit boards
-Represented organizations at area events
-Planned and staffed quarterly social events 
-Utilized MailChimp to create, send and tweet monthly newsletter

PR and Marketing Strategist

Precision Metalforming Association Educational Foundation

Precision Metalforming Association (PMA) is an international trade association for the metalforming industry with hundreds of companies as members. 

-Managed all marketing for PMA Educational Foundation and several association districts
-Worked directly with the member company's c-level representatives
-Created marketing strategy for many events and products
-Wrote content and used content management systems for web updates, e-blasts and newsletters to implement strategy
-Developed schedule of events and curated content for events
-Wrote emails and phone pitches to recruit attendees and speakers
-Attended events and trade shows as foundation spokesperson
-Developed a social media plan and managed Twitter handles
-Met with members of Congress to advocate for technical education

Program Coordinator

CLS Facility Services

CLS is an electrical and HVAC management firm for national retail chains. CLS manages relationships with vendors across North America.

-Increased contracted work completion from 70% to 98%
-Wrote sales pitches to recruit contractors through cold calls and networking
-Negotiated contractors’ hourly rates to meet profit margins
-Fostered relationships with CLS contractors and clients through customer service

Contracts Administrator

NYC->Cincinnati
I'm a B2B marketing leader with 10+ years of experience, including eight years in the software/SaaS space. 

My specialty is helping companies build messaging and a foundational narrative that they can implement across go-to-market initiatives. I’ve been able to help companies in the IT software/SaaS business define target audiences, build stronger messaging, and deliver that message through appropriate demand-gen channels—and turn it into a repeatable process.

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