Amy W.'s Linkedin Analytics

Lifelong entrepreneur with 20 years experience in social media, digital marketing, and business development. Noted success in strategically growing communities and developing social audiences, driving both paid and organic traffic, paid acquisition, conversion optimization, generating product demand and fostering engagement. Currently focused on the B2B SaaS, B2B Sales Technology and B2B Events spaces; previously in publishing and adtech, with consulting experience ranging from enterprise technology to one-person startups, as well as several projects in the consumer events and retail spaces. I'm a Full Stack Marketer / Generalist with a founder mindset and startup work ethic. I thrive in fast-paced, hyper-growth startup environments where I have 1000 things on my plate that all need to be done yesterday. I specialize in demand generation, conversion optimization, and account based marketing & outbound sales -- but I pretty much do it all. Recent roles have included: early stage sales (inbound, outbound, prospecting, negotiating, and closing), partnerships, biz dev, demand gen, lead gen, growth, retargeting, geotargeting & geofencing, SEM, graphic design, copywriting, content marketing, branding, funnel development, marketing automation workflows, media buying, print, paid social, influencer marketing, low-key Salesforce admin tasks, etc. etc. If it involves sales/marketing, I've probably done it and won't be shy about jumping in to help wherever I can be of use. You'll find me on a few lists of top female Growth Hackers, but I don't love the label.