LAST TOUR

• Translated business goals into innovative marketing strategies, impactful brand activations, and effective projects.
• Built and managed successful relationships with sponsors, partners, and collaborators, developing and negotiating innovative and creative sponsorship campaigns from concept through execution that exceeded projected outcomes. 
• Led cross-functional teams on key projects to drive brand awareness and growth across online and offline channels.

Last Tour Marketing Partnerships & New Business Development

• Led the development and implementation of marketing and sponsorship strategies, brand projects, and activations.  
• Negotiated brand partnerships and collaborations.

BIME PRO Marketing Manager 

Kuhlman Showroom 

• Expanded sales to existing and new accounts across North America through targeted marketing and sales campaigns.
• Conducted market analysis and trend forecasting to identify changes in consumer demand, enhancing lead generation strategies.
• Optimized Customer Relationship Management (CRM) systems and email marketing strategies.

Marketing & Sales Specialist

SBES MAG

Marketing Advisor and Contributor

Red Bull

• Enhanced on-premise sales and brand awareness by building strong connections with established and new customers, important influencers, and cultural tastemakers to foster brand moments. 
• Collaborated cross-functionally with national and international teams and external agencies to plan and execute brand activations, events, and collaborations.
• Negotiated agreements and developed partnerships to increase market share.

On-Premise Sales & Marketing Specialist

CHANEL

• Assisted in developing and organizing internal and external training sessions and national conventions.
• Created training materials, including newsletters, product guides, presentations, and visual resources.
• Identified opportunities to innovate and improve training programs and sessions.

 Training Department

Ingeteam S.A.

• Developed comprehensive marketing plans and coordinated brand presence at national and international industry events.

Marketing manager assistant

• Enhanced brand awareness and customer perception.
• Supported sales and marketing activations.

Red Bull Student Marketeer

A versatile and proactive marketer with a strong background in aligning customer needs with business goals through innovative marketing strategies.

Taplio

Anabel Peña's Linkedin Analytics

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Anabel Peña's Linkedin Analytics