Ana Filipe's Linkedin Analytics

Global Performance & Growth Leader 18+ years of experience scaling digital, e-commerce, and performance marketing for global brands like Booking.com, Huda Beauty, Calvin Klein, Treatwell, Tiqets, and fast-scaling startups. I combine data, automation, and conversion strategy to drive measurable impact across paid, owned, and earned channels. I design strategies and build the systems, teams, and processes that drive profitable, scalable growth—with a strong focus on performance marketing, international expansion, and tech-enabled execution. Core Expertise PPC · Paid Social · SEO · Affiliate · CRM · Automation · Analytics · CRO Internationalization · Localization · Omnichannel Strategy · Scalable Systems Team Leadership · Growth Infrastructure · Digital Operations Multilingual. Multimarket. Multiplatform. Multi-industry. Passionate about growth, learning, culture, and meaningful experiences. Open To - Consulting projects focused on performance marketing, automation, and international growth - Fractional roles (e.g., Interim CMO, Head of Growth, Performance Marketing Lead, Head of PPC) - In-house positions focused on scaling PPC, localization, automation, and improving profitability across global markets Let’s connect if you’re looking for performance that scales — with the systems and strategy to match.