Community.co

Senior Marketing Manager

Community.co is the global leader for professional communities of influence. We partner with and are trusted by the most demanding and discerning business networks in the world, including Rolling Stone Culture Council, Fast Company Executive Board, Newsweek Expert Forum, Forbes Councils, Business Journals Leadership Trust and YEC.

Inbound and Demand Marketing Manager

AiAdvertising

Role included directing and executing digital media strategy across multiple client accounts including enterprise-level accounts with marketing spends upward of $1.5M across a variety of platforms. Client accounts range from the hospitality industry, corporate insurance, faith-based organizations, banking, and medical.

Along with strategic direction and execution of media, duties included weekly client calls, providing in-depth reporting, managing a team of 4 marketing professionals, and leading vendor relations for DOOH advertising, CTV, OTT, and more across all client accounts.

Digital Marketing Manager

Salons by JC

Continued all previous duties with a focus in search engine optimization and search engine marketing.

Paid Search Specialist

Responsible for executing digital marketing efforts for both corporate and franchised Salons by JC locations. These efforts predominantly included Facebook and Google Ads, but also involved email marketing campaigns, assistance in direct mail, and social media management. Implemented in-house Google Ads management for over 40 franchise salons and 10 corporate salons with a combined spend of over $10,000/month.

Routine duties also include providing monthly status reports and conducting weekly, bi-monthly, and monthly calls with franchise owners to optimize marketing efforts.

On a small scale, conducting training sessions in Social Media Best Practices and Creative Training for salon owners and salon employees.

Marketing Account Specialist

Pear Analytics

Continuing all copywriting duties performed while fully employed by Pear Analytics, which included: editing all content sent by writers, communicating with clients on content feedback, updating internal records on content needs, hiring new writing talent, and using apps (UpWork, Craigslist, WritersAccess) to find writers when needed. Starting 2019, role transitioned to providing copy on a project basis, including revamping website content, editing blogs, and curating copy for service pages of various clients.

Freelance Copywriter

Served as SEO account manager and analyst for 5 clients, social media manager for 2 clients, and revamped social strategy and SEO strategy for Pear Analytics. In my time Pear Analytics, I earned my Google Analytics certification, WordPress certification, Hubspot Inbound Marketing certification, and learned various onsite and offsite optimization strategies. I also served as copywriting manager, overseeing a team of 4 writers and 1 editor to assure content quality and hired writers through contracting sites. My biggest accomplishments were bringing social media management as a service to Pear Analytics, increasing Google rankings for a legal client by over 70%, and launching SEO strategies for a brand new domain.

Internet Marketing Analyst

Armando Montelongo Companies

Led social media and other marketing strategies for 5 different social media accounts, as well as created marketing emails and social media posts to over 60,000 leads and social media followers while working with our graphic design and web team. 

Implemented various email marketing campaigns using InfusionSoft, Marketo, Send Grid, and Microsoft Dynamics CRM to leads in various stages. In addition, was responsible for producing a weekly webinar series using Webinar Jam and worked closely with the CEO to provide content for the webinar as well as serve as an administrator for the live webinars.

Web Content Manager

KSAT

- Served through 3 High School Football seasons to assist in the segment "Big Game Coverage"
- Called 30+ contacts a night to update all football scores
- Published score updates on KSAT website and social media accounts (Facebook and Twitter)
- Edited nightly sportscasts for publication on KSAT website
- Cut and edited over 15 game highlight clips utilizing various software nightly to prepare for publication 
- Reported directly to Sports Producer

Big Game Coverage Assistant

LCTV Inc.

- Utilized Newtek's 3Play replay software to create clips, highlights, and playlists for live streaming, website content, and social media networks (YouTube, Facebook)
_ Assisted all production staff and photographers at various live events, including Fiesta Flambeau parade and the Texas Cavaliers River Parade

Freelance Production Assistant

Planet Fitness

- Recruited potential members for gym memberships
- Performed tours for prospective members
- Maintained basic upkeep of the gym facility
- Provided exemplary customer service to all members
- Managed personal information of members
- Completed opening and closing registers for end of day operations.

Member Services Representative

TedX San Antonio

- Logged all live video of event
- Assisted photographers with staging photos
- Reported directly to the Director of TedX in response to various technical needs

Media Volunteer

KABB Fox San Antonio

- Shadowed producers and reporters on daily tasks
- Rewrote television stories for web publication
- Created mock packages and reels 
- Reported to the Assistant News Director for all assignments

News Intern

I am a senior marketing professional with over 8 years of experience working in digital and print media. Experienced in paid and organic digital advertising, social media management, content production, vendor relations, media planning, and copywriting. 

Proud Rio Grande Valley native living in San Antonio, TX.

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