Azion

Product Content Experience Manager

Product Marketing Alliance

Member

Parcelex

Responsible for managing the end-to-end B2B2C experience, including the brand, products, customer success, and support channels.

Directly reported to the VP of Business Development and led a team of 6 people.

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BNPL solution for eCommerce in Brazil. 
Parcelex is a financial lender of installment loans for consumers to use to finance a purchase at the point of sale. The mission is simple: democratize the credit in Brazil to help people improve their lives.

Chief Experience Officer

Genial Care

Have been part of the founding team and led initiatives to increase awareness and ﬁnd product/market ﬁt when a seed health-tech startup.

Directly reported to the CEO and led a team of 3 people.

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Genial Care occupies 1st place in Latin America as one of the 100 Startups with the greatest global impact, also occupying 5th position worldwide.

Product Marketing & Growth Manager

Linx

[Acquired by StoneCo]

Business Unit: Linx Digital
Team: Product Marketing & Growth Ops
Reporting directly to the Director of Product Marketing
Team leader of 5 people.

Responsible for messaging and positioning; product storytelling, pitch, copywriting, and communication style guides; how to/product education content; content creation and distribution strategy (blog posts, cases, email mkt, ads, etc.); editing, proofreading, and quality assurance; evangelizing customers and internal teams; product toolbox design.

Cross-functioning collaboration with sales, customer success, product, branding, and marketing teams.

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Linx is the biggest software company for retail in Brazil, with 42,3% of the market share. The first Brazilian software company listed on NYSE; more than 3k employees in Brazil and Latin America.

Head of Product Content Experience

Responsible for improving product awareness, retention and experience through B2B content strategies. Working side by side with demand gen, data analytics, sales and product managers teams. 

Cross-acting for Linx Digital, a business unit with 3 suites: Linx Commerce (ecommerce platform), Linx Omni (omnichannel ops), and Linx Impulse (personalization, media and retargeting for online stores)

Head of Product Marketing / Content Design  (Linx Digital)

B2B Content Design and Product Marketing strategies for Linx Impulse (Neemu+Chaordic, Shopback, and Percycle) @ Product Experience team

Head of Product Marketing (Linx Impulse)

B2B Content Design and Product Marketing strategies for Neemu+Chaordic @ Product Experience team

Product Experience Coordinator (Neemu+Chaordic)

Labtrans

Tech lead of a team with up to 11 writers and designers.

LabTrans focuses its studies and projects on the areas of transportation and logistics, preparing engineers who are capable of performing works of the highest level of complexity and technical relevance, according to the market needs.

Head of Editorial Design 

Chaordic

B2B Content Strategist

Meritt - Cada aluno é único

Content Strategist, products

BRADDA | Branding & Design

Graphic Designer

Independently organized TED event

Social media management; promotions; public engagement and relationships; content strategies.

http://www.tedxfloripa.com.br/2011/ 
http://www.tedxfloripa.com.br/2013/

TEDxFloripa volunteer organizer

🤍 “the product is the experience” 🤍

Digital Products | Product Marketing | Product Experience | Branding | Content Design | Creative Direction | Team leadership | Growth

# 14 years of experience
# Advanced English; native Brazilian Portuguese.

I love connecting people to products that solve their problems and make their lives easier – it's even better for knowing how to turn this journey into an outstanding experience. 

Simplifying the world to people through products & content motivates me. 
The market will hear about you. Your clients will use your products more and better. 
Understand your audience, get the data, and communicate them through smart strategies.   

Your business grows, your clients grow, I grow – we all will be satisﬁed.  

Let's get in touch! ;)

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