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Product Content & Data Design Lead | Credit Cards

The CMOs Marketers

Membro

Azion

# Edge Computing, IT, Cybersecurity / Scale-up / B2B2C / SaaS
# Reported directly to the Product Education Director
# Managed a team of 7 technical writers and translators to support product adoption and growth.

- Developed and implemented product content strategies to simplify self-service support, increasing user adoption, retention, and community engagement.
- Led content initiatives across multiple channels (docs portal, in-product messaging, emails, social media, Medium) to support product launches and drive user engagement.
- Designed content to support GTM, product onboarding, and growth, improving the overall user experience and satisfaction.
- Collaborated with cross-functional teams such as Developer Experience, Design, Marketing, QA, CS, Engineering, Product Marketing, and Product Management to ensure product content consistency, alignment with product positioning, and seamless brand messaging across touchpoints.
- Spearheaded the revamp of technical documentation to cover 100% of product features, aligning content with the needs of developers and end-users.

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Azion is a leading Edge Computing platform that enables companies to build and run modern applications anywhere, closer to end-users and devices. The company has been recognized as a Market Leader by GigaOm, a Strong Performer by Forrester, and for Product Innovation by Frost & Sullivan.

Product Content Manager

Parcelex

# Fintech / Startup early stage / B2B2C 
# Reported directly to the VP of Business Development
#  Led a cross-functional team of 6 analysts and coordinators across marketing, customer experience, and product positions.

As a Chief Experience Officer, I managed the end-to-end B2B2C experience, including the brand, content, product marketing, product growth, customer success, and support channels.

- Drove end-to-end product and marketing strategies, overseeing the brand’s positioning, go-to-market execution, and customer lifecycle touchpoints for B2C and B2B (social media, SEO, PR, CRM, support, partnerships, and events).
- Led product adoption and onboarding initiatives, streamlining processes for improved user engagement and satisfaction.
- Collaborated closely with product and sales teams to align product messaging with customer needs and market trends, enhancing product-market fit and driving demand generation.
- Utilized customer feedback loops and ICP research to fine-tune product offerings and refine positioning, ensuring optimal engagement and value delivery across segments.
- Managed crisis communications and brand reputation enhancement, addressing user pain points, particularly around credit denials.

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BNPL solution for eCommerce in Brazil. 
Parcelex is a financial lender of installment loans for consumers to use to finance a purchase at the point of sale. The mission is simple: democratize the credit in Brazil to help people improve their lives.

Head of Brand & Product Experience

Genial Care

# Health tech / Startup: seed / B2C / Services
# Directly reported to the CEO
# Led a team of 3 designers and content analysts to drive awareness, demand generation, product adoption, and growth.

- As a founding team member, developed and executed product marketing strategies to accelerate market presence and achieve product-market fit.
- Developed and implemented growth initiatives, expanding user base and enhancing customer engagement/retention.
- Conducted extensive market research and customer interviews to inform product development, pricing, and positioning decisions.
- Optimized sales processes by improving CRM workflows and enhancing sales efficiency.
- Managed SEO and PR initiatives, working with third-party agencies to boost online presence and public relations efforts.
- Led cross-functional collaboration to align marketing, product, engineering, and sales teams with growth objectives.

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Genial Care occupies 1st place in Latin America as one of the 100 Startups with the greatest global impact, also occupying 5th position worldwide.

Founding team | Product Marketing & Growth Manager

Linx

[Acquired by StoneCo]

# Reported directly to the Director of Product Marketing and Growth within Linx Digital
# Led a team of 5 designers and marketing analysts to drive product awareness, adoption, and business growth.

Responsible for improving product awareness, adoption, retention, and customer experience through B2B product marketing and content strategies. Working side by side with board executives, sales, BI, customer success, corporate mkt, and product teams to ensure a unified go-to-market approach.

Collaborated across three business verticals: Linx Commerce (e-commerce platform and marketplace hub), Linx Omni (omnichannel solutions), and Linx Impulse (conversion and performance technologies for online retailers).

- Led product marketing strategies, aligning positioning and messaging with business goals to drive awareness, adoption, retention, and revenue growth. 
- Developed multi-channel product content strategies (case studies, ebooks, landing pages, blog posts, email marketing, sales enablement materials, etc) to support launches, demand generation, and enhance customer engagement.
- Spearheaded product storytelling, ensuring consistency across acquisitions, managing crisis communication, and maintaining customer trust during M&A.
- Directed adoption, retention, cross-sell, and upsell campaigns, increasing customer lifetime value.
Created customer-facing content (how-to guides, tutorials, etc) to improve onboarding, reduce customer friction, and lower support ticket volume. 
- Managed marketing and design assets, ensuring alignment with brand guidelines for high quality and consistent delivery.
- Conducted customer surveys, including NPS, to gather insights for product improvements, refine messaging, and enhance customer satisfaction and retention strategies.

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Linx is the biggest software company for retail in Brazil, with 42,3% of the market share. The ﬁrst Brazilian software company listed on NYSE; more than 3k employees in Brazil and LATAM.

Head of Product Content Experience (Linx Digital)

Product Experience Team.

Linx Impulse was formed by Neemu, Chaordic, Shopback and Percycle (acquired startups)

Head of Product Marketing (Linx Impulse)

Product Experience Coordinator

Labtrans

- Led a team of 11 writers, translators, and designers, ensuring cohesive content and design output.
- Created and enforced editorial guidelines for consistency and quality across all projects.
- Managed development of complex technical content focused on transportation and logistics.
- Collaborated with engineers to produce content meeting market needs and technical standards.
- Enhanced team productivity and streamlined workflows, improving project delivery times.
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LabTrans is an R&D lab that focuses its studies and projects on the areas of transportation and logistics, preparing engineers who are capable of performing works of the highest level of complexity and technical relevance, according to the market needs.

Head of Editorial: Content and Design (Government R&D)

Chaordic

- Develop and implement brand and content strategies to enhance market presence and engagement.
- Conduct market research to inform brand positioning, value propositions, and messaging frameworks.
- Collaborate across teams to ensure brand consistency and create compelling product content.
- Lead internal training on branding, tone of voice, and positioning, and support the PeopleCare team.
- Analyze performance metrics to refine strategies, ensuring alignment with SEO best practices.

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A pioneer in recommendation algorithms in Brazil, impacted 95% of all consumers who purchased online, generating sales of more than double-digit billions. Chaordic has been acquired by Linx in 2016.

Brand and Product Content Strategist (B2B)

Meritt - Cada aluno é único

Product Content Strategist (B2B2C)

BRADDA | Branding & Design

Graphic Designer

As a senior professional, I bring over a decade of experience in communication-related fields such as Product Marketing, Content (strategy, editing, writing, ghostwriting, etc), Sales Enablement, Graphic Design, Community, Storytelling, Branding, Customer Satisfaction and Retention, Product Adoption, Copywriting, CRM, and overall martech stacks.

I have a versatile T-shaped skill set that enables me to undertake projects end-to-end independently while also adapting and excelling in the face of any challenge. You can rely on me to lead a team or be a hands-on individual contributor.

I lead my teams with empathy and manage projects with agility. I have worked in diverse industries such as SaaS / PLG, B2B, B2C, B2B2C, E-Commerce, Fintech, Healthtech, Edtech, IT, and Services.

Throughout my career, I have helped tech companies from seed to exit stages, including mergers & acquisitions.

🇺🇸🇧🇷🇮🇹🇦🇷
Advanced English, native Brazilian Portuguese, learning Italian, 𝘢𝘯𝘥... 𝘵𝘩𝘢𝘵 𝘉𝘳𝘢𝘻𝘪𝘭𝘪𝘢𝘯 𝘣𝘪𝘵 𝘰𝘧 𝘚𝘱𝘢𝘯𝘪𝘴𝘩 :)

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