IAMIA

Marketing Manager

Universidad El Bosque

After participating as a guest in some classes at the University, I was offered the possibility of entering as a Digital Communication Professor for the Musical Training program.

It was a challenge, but I was clear that I could train people in dynamic ways.

Here I:

 👉 have accompanied over 300 students from the last semesters in the implementation of marketing and digital communication strategies in their professional projects.
 👉 develop dynamic content on communication and digital marketing, branding, personal branding, and promotion of independent projects.
 👉 manage a bi-annual musical event with 2 sponsors (companies from the real sector) to put into practice the knowledge acquired by the students.
 👉 support the development of marketing strategies and creation of EPKs for the students' musical groups.
 👉 research and implement new techniques and technologies for educational innovation.

In teaching I have discovered a different satisfaction with the contribution to the professional life of the students.

Currently, I teach these subjects and I am Academic Coordinator of the Master's Degree in Design for Creative and Cultural Industries, where I am improving the experience of students and graduates with the processes, events and solution of requirements.

Digital Communications Professor

adiosaldesempleo.com

It was time to start my business. 

I had tried it before, but this time, in the middle of the pandemic, I decided to believe in my ideas and carry them out with a small team.

Adiós al desempleo has gone through many facets, but it is currently a business focused on promoting personal branding as a driver of professional growth.

Here I:

👉 help boost professional growth, through the construction of personal brand, including improving speech, documents, and professional relationships.
👉 create educational and advertising digital content for different platforms.
👉 manage a community of +15k on TikTok
👉 offer conferences and training on Personal Brand professional with Companies, Universities and Employment Portals.
👉 develop and implement marketing strategies for the different targets of the business.
👉 manage projects with leading recruitment companies for the development of online training programs in personal brand for employability.

There is still much to do and improve, so I keep working on this great project.

adiosaldesempleo.com

Founder - Content Creator

Fundación Universitaria San Martín

The Faculty contacted me to give a talk as an entrepreneurial graduate and after that, they offered me to teach several subjects related to Marketing.

Here I:
👉 have taught 6 courses focused on Marketing from different approaches, for Business Administrators and Accountants.
👉 develop dynamic content on Digital Marketing, International Marketing, Strategy, Marketing Plan, etc., easily applicable in the students' real work environment.
👉 manage marketing innovation projects in the students' entrepreneurial ventures, as part of the class.
👉 research and implement new techniques and technologies for educational innovation.

This more personalized teaching experience has allowed me to establish strong professional relationships with several students and their entrepreneurships, which I continuously advise.

Marketing Professor

LatinAmerican Post

It was my first opportunity to lead a team and I found it incredible that it was a creative team.

When I arrived at this position, I had to recruit, select and train the new members, while I was training myself in the use of new tools that would make our work more effective.

Here I:

👉  led the creation of brand manuals and the development of marketing strategies for 4 business units
👉 created conversion funnels to align efforts, tools, and resources with the objectives of each brand (including emailing, social networks, ads, SEO, content and social ads).
👉 established processes between the commercial, marketing and content areas to improve the customer experience.
👉 optimized campaigns achieving a 20% monthly reduction in cost per acquisition for 2 years.
👉 implemented strategies to reach new audiences and continuously audited SEO to implement improvements aligned with them.
👉 created marketing budgets, reports and media growth projections.
👉 co-led the content strategy to ensure a better fit with the results of the market analysis.

Here, in addition to learning about SEO, SEM, branding and SMO, among others, I acquired an implicit position towards well-being and internal communications.

Here:

👉 I coordinated endomarketing strategies through wellness activities.
👉 I organized the personnel selection processes to potentiate the employer brand.
👉 I improved the internal communication channels to potentiate the productivity of the areas.

I learned everything and more. This experience made me grow professionally in a way I never imagined.

Marketing Coordinator

I was very excited to work in a media outlet and, when this opportunity came, I was very happy to start.

Here, I already had a clearer idea of what I was doing, I understood better how social networks work and I already knew more tools such as Canva, Hootsuite, Facebook Ads Manager, Mailchimp, etc.

Here I:

 👉created graphic and written digital content to achieve greater reach organically.
 👉increased organic interaction on Facebook by an average of 110% per month.
 👉increased organic reach by 25% per month on LatinAmerican Post's social networks.
 👉developed digital strategies to increase website traffic and brand recognition.
 👉structured the e-mail marketing strategy for readers (Newsletter), keeping the open rate above 15%.
 👉created landing pages to segment readers according to their interests.
 👉generated, reviewed, and analyzed the monthly performance reports of each brand.

After that, I was promoted to Marketing Coordinator.

Community Manager

EZ Way English

This was my first marketing approach.

EZ Way allowed me to start from scratch, apply all the knowledge I had from the University and that I had not been able to put into practice in real life.

They didn't have a digital presence yet and they were willing to try anything I could think of.

Still without a very clear strategy, here:

👉 I created the corporate profiles in the social networks where the market they were looking for had a presence.
👉 I managed the social networks for organically brand awareness.
👉 I designed and wrote digital content for Facebook, Twitter, and LinkedIn.

Being in a small and so willing company, helped me a lot in my learning process.

Social Media Manager

Ajover S.A.

This is where my work history began.

Since I have always been good with numbers, I joined as a sales analyst for Darnel (one of the company's largest brands). 

Here:

👉  I automated sales reports, salespeople, products, and distribution channels.
👉 I developed sales reports to facilitate decision-making.
👉 I supervised the achievement of the objectives of different sales teams.
👉 I managed CRM and ERP.

Sales Analyst

Hi there, I'm Ana! ‍🙋🏻‍♀️

The marketing and communications strategist you're looking for to boost your marketing projects

Of course, we can also boost your Personal Brand.

Here's a little bit about me:

✅ I have worked in different industries and this has led me to develop my creativity in different contexts.
✅ I am a Business Administrator and that's where my ability with numbers and project management comes from.
✅ I love to teach! Currently, I am a University Professor and all the marketing tools allow me to create dynamic classes that are easy to apply in real life.
✅ I have given training, conferences and advice on Personal Branding for employability and professional development with Job Portals, Educational Institutions and Alumni Associations in Colombia.

Sounds like we can do great things together! 

📩 DM me and let's meet!

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