XEBO.ai

My journey as the founder of XEBO.ai has been a dynamic blend of vision, innovation, and execution. XEBO.ai was born out of a clear need for a cutting-edge digital solution that seamlessly integrates customer feedback in today’s digitally connected world.

Leveraging my background in Banking and Telecom, I identified gaps in existing platforms, particularly their lack of ISR compliance. This insight shaped the core philosophy of XEBO.ai—developing a platform that is ISR-compliant, user-friendly, and adaptable to the rapidly evolving landscape. Assembling a team of passionate innovators, we overcame early challenges to develop a prototype. The belief in our product, combined with the support of angel investors, was crucial in turning our vision into reality.

Our go-to-market strategy was built on differentiation. We initially focused on the BFSI and Telecom sectors, where the need for ISR-compliant, locally hosted platforms was critical. A key milestone was our partnership with a reseller to penetrate the Middle East market, particularly in Saudi Arabia and the UAE, which significantly accelerated our growth and market presence. As we expanded, we adapted the platform to serve new sectors and geographies.

As XEBO.ai gained momentum, we prioritized using AI to make the platform intuitive for developing surveys and analyzing results. Our holistic approach to customer experience, covering every detail of the customer journey, became a key differentiator. By offering an integrated platform for managing CX, EX, and MR in one place, we’ve provided businesses with a powerful tool to enhance their overall experience strategy.

Today, XEBO.ai stands as a global aspirant, challenging the norms in the digital platform space for CX, EX, and MR. Our journey continues to be driven by a clear vision, relentless execution, and the ability to innovate in a fast-paced and ever-evolving market.

Co-Founder and Director

4SiGHT Research & Analytics

My journey as the co-founder of 4SiGHT is a story of vision, partnerships and growth. It began with the idea of creating a specialized agency focusing on the banking & telecom sectors in Saudi Arabia. These industries were underserviced by global agencies, and I saw an opportunity to provide deep, actionable insights that could drive better decision-making.

From the very beginning, the goal was clear: to build a research agency that didn't just collect data but delivered insights that could shape strategies. This mission resonated with our clients and as our reputation grew, so did our ambitions. We slowly expanded by adding new partners who brought fresh perspectives, methodologies and expertise in different sectors. This collaborative approach was pivotal in broadening our services and extending our reach across various markets.

As we diversified, 4SiGHT evolved into a research agency, offering a comprehensive suite of solutions. From market understanding and innovation to brand & communication and customer satisfaction, we began covering the entire lifecycle of insights and research. This expansion allowed us to work with over 200 leading local and global brands across sectors as varied as FMCG, public services, leisure and entertainment, aviation, automotive, real estate and even industrial & B2B clients.

One of the most rewarding aspects of this journey has been the people I've had the privilege to work with. Blessed with some incredible partners and employees, 4SiGHT grew to become a team of over 100 talented researchers. Their dedication and expertise have been instrumental in transforming 4SiGHT into a powerhouse in the Middle East market research industry.

Today, 4SiGHT stands as a testament to what can be achieved with a clear vision, strategic partnerships, and a relentless focus on delivering value to our clients. Our growth has been organic, driven by a commitment to excellence, and fueled by a passion for uncovering insights that matter.

Managing Director & Partner

4SiGHT CX

Co-Founder and Promotor

Acuvon Consulting Pvt. Ltd.

Partner

4Sight Africa Research & Digital Solutions

Partner and Co-Founder

i3 Consulting Private Ltd.

i3C is a business consulting firm, which uses analytics as one of its core strengths to deliver to clients across the globe. We come with a rich experience in consulting in the domain of marketing, risk, strategy, corporate finance and process improvement. Our experience goes a long way in helping our clients to design, reinvent and align their corporate strategy to the big picture.

Adding true value to the client’s business through our high impact solutions, we enable growth and attainment of goals. Our strengths are analytics, business understanding and industry knowledge across multiple functions, industries and geographies.

Today, we are a fast growing organisation with a team of 50+ people and are expanding our footprints in different parts of Middle East and North Africa (MENA) and Asia. Currently we have our offices in New Delhi, Singapore, Cairo, Dubai and Riyadh.

Director & Partner

Al Rajhi Bank

Driving 3 critical functions at Al Rajhi Bank
1. Analytics: Cross-sell led growth, Segmentation and Customer life time value management
2. Research & Intelligence: Market Insights and Customer Experience Management
3. Innovation: Ideation program to generate ideas for product enhancement / development and enhancing customer experience

Also, providing key support in the area of retail marketing, branch expansion, ROI led campaign initiatives, branding and international expansion.

Head - Marketing Insights & Strategy

- Set-up the research function
- Set-up and managed an effective mystery-shopping program to help bank enhance its customer experience score at branches and reduce the varience in service levels
- Set-up and managed an effective customer satisfaction program to help improve customer experience of banks products and services
- Set-up and managed brand and ad tracking project leading to effective campaign initiatives
- Initiated usage and attitude projects that helped in segmentation, product development / enhancement and communcation development
- Initiated data minining and analytics program to generate customer insights and cross-sell opportunities

Head Of Research

Mobily

Manager Quality Assurance

Involved in the launch of Mobily, second mobile operator, in Saudi Arabia. Achievements at Mobily include:
- Setting up the research and intelligence department and initiatives
- Carry out pre-launch research to identify market potential, need gaps, pricing, brand name, soft launch feedback etc.
- Carry out post-launch research to feed into continuous improvement in market delivery of products and services
- Initiate customer satisfaction and mystery shopping as a tool to measure and manage customer delivery
- Played an integral role in the launch of 3G services, segmented offers, innovative tariff plans and promotions, loyalty program and effective campaigns

Manager Market Intelligence & Research

Kantar TNS

I was handling banking and telecom sector in the Middle East region. I was heading a team of 5 researchers and delivering a business of AED 10 million.

Senior Research Manager

IMRB International

Project Director

I have over 27 years of experience in consumer insights, CX, and analytics. 

I am a co-founder and Managing director of three exceptional companies.
4SiGHT Research & Analytics - A full-service research company based in multiple countries with headquarters in Saudi Arabia & UAE
4SiGHT CX - A specialist CX research & consulting firm headquartered in Saudi Arabia
XEBO.ai - The AI-first CX management & customer journey mapping platform with clients all over the globe. 

I have partnered with a team of exceptional individuals and have been actively involved in shaping the global landscape of consumer insights and customer experience management in all these companies. 

I create cherished and trusted products/services that help organizations become more customer-centric by better understanding their customers.

Before starting my entrepreneurship journey, I worked for leading companies in banking (Al Rajhi Bank) and telecom (Mobily), heading their Market Research, CX, Analytics and strategy functions. 

During my tenure at Al Rajhi Bank, I spearheaded a program that significantly enhanced the overall customer life cycle, leading to a remarkable USD 0.5 billion increase in the bank's revenue.

Outside of work, I am an adventurous traveler, having explored over 40 countries, and an avid squash player. I also love hiking. These personal interests keep me energized and balanced.

Key Skills:
Segmentation research, Customer Life cycle mapping, Pricing research, Conjoint modelling, User Experience research, Customer Journey Mapping, Ethnography research, Usage & attitude research, etc. 

I like meeting new people over a cup of coffee. 
Feel free to reach out to me on LinkedIn @AnandTalks

As a father of two young boys, I often get a frontrow seat to how today’s youth think, dream and act. And what I see gives me immense confidence in the future.

This generation is sensible, hungry, and driven. They want to stand out, be different and shape their own destiny. They are not waiting for opportunities, they are creating them.

Across our region, I see more young people using today’s ecosystem of investors, incubators and accelerators to turn ideas into impact. They’re starting early, not afraid to make mistakes, learn fast and iterate their way toward something meaningful.

If this is the mindset that defines the next generation, then our future is in very capable hands.

Anand Nigam

Co-Founder and Partner I XEBO I 4SiGHT CX I 4SiGHT Research & Analytics| Keynote Speaker|

4SiGHT for Growth: Youth, Our Region's Change Agents

🔥 𝗧𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: 𝗛𝗼𝘄 𝗬𝗼𝘂𝘁𝗵 𝗮𝗿𝗲 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁.
This isn’t just a youth wave - it’s a social, cultural, and economic force rewriting the region’s growth story. Driven by creativity, digital fluency, and a spirit of purpose, young people across MENA are turning disruption into direction.

They’re building movements, launching ventures, creating culture, and driving sustainability - all through digital-first thinking and fearless optimism. This is not just a demographic story. It’s the region’s biggest source of energy, innovation, and renewal.

Discover the insights behind how they think, act, and inspire - and what it means for brands shaping the future.

📥 Download the full report:
https://lnkd.in/dcuYgAXZ 

#4SiGHTForGrowth #YouthInMENA #ChangeMakers #MiddleEastTrends #GenZ #Innovation #MENAConsumers #Entrepreneurship #DigitalCulture #BrandEngagement #ConsumerInsights

I’ll be in London from 10th to 14th November for #ICXA25, where some of the best minds in customer experience will be gathering to celebrate innovation and excellence.

If you are around and would like to explore how XEBO.ai is transforming the Voice of Customer (VoC) ecosystem and challenging established platforms with our AI-driven approach, I will be happy to connect and discuss.

Looking forward to an inspiring week of ideas, conversations, and connections that shape the future of CX. 

#CustomerExperience #CXInnovation #VoC #FutureOfCX #AIDrivenCX #CXTransformation #CXLeaders #LondonEvents #XEBOLive #ICXA #AwardsInternational

🔥 The wait is almost over! The International Customer Experience  Awards 2025 (ICXA™’25) is heading to London on 12th November 2025 — and this is where CX excellence takes center stage!

Join Anand Nigam , Co-founder of XEBO.ai, as global CX pioneers, innovators, and changemakers gather under one roof to celebrate the future of customer experience. 🌍✨

From groundbreaking AI innovations to inspiring success stories, ICXA™’25 promises to spark ideas, connections, and possibilities that will redefine how we engage with customers. 💡

Don’t just witness the evolution of CX — be part of it. See you in London! 🇬🇧

#ICXA25 #CustomerExperience #CXInnovation #FutureOfCX #AIDrivenCX #CXTransformation #CXLeaders #DigitalExperience #CustomerEngagement #XEBOLive #LondonEvents #CXCommunity Barry Rodrigues Kainaz Engineer Abhijeet Roy Future Communications Company UK Pvt Ltd

𝗗𝗲𝗹𝗶𝗴𝗵𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝗼𝗻𝗲 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁. 𝗥𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗼𝗲𝘀.

It’s easy to impress customers when everything’s going right.

The real test?
When your system glitches.
When a delivery is late.
When expectations aren't met.

That’s when customers decide if they can trust you.

Because trust isn’t built on perfection.
It’s built when you show up, own the issue, and make it right.

Not with a script. Not with a discount.
But with human honesty and effort.

Your recovery moments matter more than your best-case scenarios.

𝗪𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻𝗲𝗱 𝗮 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗶𝗻𝘁𝗼 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁?

#CustomerExperience #TrustMatters #CXLeadership #Anand_iTalks

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