Dechcept

At Dececept we have a mission of building legendary brands with our creative processes. 

A creative agency and brand consulting company focusing on culture & quality delivery

For D2C Brands we have been successful enough to generate a sales ratio of 1:3 and targeting 1:10 in the coming months

For manufacturing Brands  & Service base Brands, we have been successful in building credibility and uniformity which has resulted in better engagement and conversations

Director

EFFICULT

Co-Founder

Surat Startups

Surat Startups is a community of 9000+ startups fostering the culture of entrepreneurship in Surat

The Community has conducted more than 250+ Online and Offline Events, along with the first Surat Pitchfest, Founder-Investor Meetup, and many more to build a strong eco-system in the city

Founder & Creator

AIESEC Baroda

Handled their social media, created creative posts and edited video assets.
Led a team of 24 members that organized a AIESEC conference

Marketing Coordinator

Branding is what differentiates a business and helps people remember it vividly!

At Dececept, we believe in the same philosophy & have been helping brands stand out & grow  with the help of branding and integrated marketing solutions.

First Generation Entrepreneur, Having worked with 500+ brands including Google Business Ahmedabad, Times of India, AIESEC, Amazon, Techstars, we mastered the art of building a brand in the journey.

Outside Dechcept, I am passionate about building communities and bringing startups together via national & international events. I founded Surat Startups'' in 2015, which is now a 9000+ Community helping each other grow. 

As an effluent speaker at various events, I have been sharing my knowledge on branding, marketing and growth aspects of startups. 

When I am not building brands and speaking about them, I love playing and watching sports like cricket, tennis and football.

I am always up for great conversations! 

You can find me at : anand@dechcept.in

Competitions can be complimenting!

In the high-octane world of business, I often see agencies locked in an endless duel.

But what if we flipped the coin?

Instead of viewing competition as a zero-sum game, let's see it as a catalyst for collective growth.

By learning from industry peers and celebrating wins, we can all rise to the top.

Take Tata Motors and Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], titans of the Indian auto industry. They contest for market dominance, but their rivalry also motivates each other to innovate and produce superior vehicles. This benefits the industries and Indian consumers.

It compels us to continually improve our skills, stay ahead of the curve, and deliver outstanding results for our clients.

Let’s exchange successful strategies, applaud innovative efforts, and encourage each other to produce outstanding results.

I would like to appreciate my associates - 
Saurabh Pacheriwal
Bhautik Sheth
Abhay Mehta
Hardik Dawar
Palak Madhwani
- for inspiring me.

The Advertising Standards Council of India

Together, we operate as an industry rather than just individual agencies.

So, instead of just competing, let’s enhance each other’s efforts.

Because united, our achievements can be far greater.

#advertising #marketing #agencylife #mindset #personalgrowth

Anand Singh

Have you ever celebrated an undergraduate achievement?

If you are a thought leader and looking for a genuine way to differentiate yourself on LinkedIn, consider this often-overlooked strategy: a Top Voice badge.

Here’s the straightforward strategy Dechcept adopted:

𝐒𝐭𝐞𝐩 𝟏:
✅ 𝐍𝐢𝐜𝐡𝐞 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧:  We began by pinpointing the specific badge and the industry where we could provide the most value.

𝐒𝐭𝐞𝐩 𝟐:
✅ 𝐕𝐚𝐥𝐮𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧: Balanced our focus in creating self-promotional content and actively contributing to relevant conversations. 

𝐒𝐭𝐞𝐩 𝟑:
✅ 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Our involvement was not a one-time contribution however regularly engaged with the community.

For instance: Initiated to engage with industry-specific articles through comments. Think insightful answers, thought-provoking questions, and engaging discussions that showcase your expertise.

The result?
With these, our clients and I achieved Top Voice Badge in specific industry by strategically participating in industry discussions within few weeks.

And this is how I fulfilled under graduation.

𝐏.𝐒. Comment "Top Voice" to learn more about the specific strategies we execute!

#advertising #topvoice #community #achievement #contribution

Is it added to the calendar?
Is everything prepared?

This is how I start meetings.

These are the questions that kick-start my day.

By taking a few minutes to ensure everyone's on the same page, you set the stage for a productive and focused discussion.

However, here is my simple approach:

👉🏻 Most of us do not understand that the actual challenge begins after you have scheduled a meeting.

👉🏻 Being physically present does not equate to being mentally engaged. While your body is in the meeting, your mind might be elsewhere.

On the other hand, being available in a meeting means actively listening, contributing, and engaging with the team.

It's about being in the moment, focusing on the task at hand, and making meaningful contributions.

So, the next time you find yourself in a meeting, ask yourself - "Am I just here, or am I really present?" Your answer might surprise you.

P.S. I have started implementing the applications of ACMs and BCMs, which has proven to be beneficial.

#meetings #entrepreneurship #mindset #responsibilities #growth

1% daily improvement >>> 100% success!

This compounding effect propelled Bhimsen Yadav towards growth.

Challenges?
✅ Excite him

Hurdles?
✅ Inclines his determination and view them as skill-refining opportunities!

This mindset pushed him from a Social Media Associate to a leader overseeing operations across multiple departments at Dechcept.

Here are my learnings from him,

-> In businesses, promptness is king. Bhimsen’s responsiveness sets him apart from the rest.

-> He keeps the team spirit high, turning tasks into something the team genuinely enjoys.

-> Respecting the status quo is great, but he thrives on pushing boundaries and finding new ways to excel, even in challenging environments.

As I applaud his achievements, let’s remember: 1% compounded daily leads to extraordinary success.

P.S. He is the confluence of fun with high regards

P.P.S. And often embodies the philosophy of the RIVER

#growth #learning #challenge #achievement #success #journey

📌 Keep it simple, make it resonate!

When it comes to curating a tagline for your brand, the key is simplicity.

We overthink, chase originality, and sometimes end up replicating existing ideas.

The right approach is to focus on what you want to communicate with your audience.

Instead of chasing novelty, focus on the core message you want to deliver.
🔎 Is it a call to action (CTA) that entices customers?
🔎 A punchline that captures their attention?
🔎 A simple statement that perfectly embodies your brand identity?

Here are the examples that shine:

The Coca-Cola Company - Open Happiness: This tagline is simple, yet it effectively communicates brand’s mission of opening happiness in every household.

Surf Excel - Daag Acche Hain: This tagline resonates with the audience by turning a common problem (stains) into a positive experience, thus aligning with the brand’s mission of promoting learning and growth.

Apple - Think Different: Apple’s tagline is a clear CTA that communicates its unique selling proposition directly to consumers.

Takeaway?
Simplicity is key.

When you keep it precise, you will have a tagline that's both powerful and unforgettable.

What are some other iconic brand taglines that you think are simple yet effective?

Let’s discuss in the comment section :)

#brands #simplicity #creativity #concept #growth

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