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Corporate turned academician with 30+ years experience spanning leadership roles in Brand Marketing, Advertising, Consulting and Academics. Has rich cross-category experience having worked on brands and projects for P&G, Nestle, Dabur, ITC, Britannia, BPL, Sony, Samsung, Hyundai and HSBC, among others. Set up India’s first Shopper Marketing Consultancy with Madison Media World. Advisory Board Member at BabyChakra-The Good Glamm Group. Academic Advisor to Jigsaw Brand Consultants. Brand & Marketing Strategy Advisor to Raptee Energy- EV Motorcycles. Areas of teaching, consulting and corporate training include, Brand Strategy, Marketing Communications, Marketing Strategy, Consumer Culture, Shopper Marketing, Creativity & Innovation. In 2005, was rated among the ‘Top 25 Brand Marketing Professionals in Asia-Pacific’. Member of ‘The American Marketing Association’ (AMA). Has won a host of Marketing Effectiveness awards, including ‘2 Cannes Lions’ and ‘3 EFFIES’. Adjunct Faculty at Jagdish Sheth School of Management and a faculty for Executive Programs at IIM-Bangalore and IIM-Indore. Alumnus of BITS, Pilani and IIM-Calcutta. A gourmet who loves cooking and travelling around the world, exploring the cuisines of different regions.
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