Ananta Mehrotra's Linkedin Analytics

Hi, I work as an ad monetisation expert at InMobi for some of the largest brands for all our products IMC, Glance & Roposo. Throughout my journey, I've grown to excel at not only regular media buys but also at content solutions including social commerce, influencer activations, rich media activations, lockscreen innovations & more. When at work, exploring all things digital. I am in the process of defining my journey through questions that challenge the status quo. Learn, unlearn and learn again is the law I abide by in this ever-changing digital world. A little about my academics - I have earned two degrees, which are comfortably sitting in a folder. What I value more are the skills I have acquired by working with kickass minds in various industries. Extensively worked on publisher & advertiser development, ad sales & monetisation, and partnered with YouTube to train some of the top news publishers in Digital Ad Sales, focusing mainly on Digital Video Sales. Additionally, worked on programmatic media buying for large publishers via Flipkart & MediaMath DSPs. 👩🏻‍🎓 I was also one of the youngest Immigration Officers at the New Zealand Embassy with immense experience in analyzing complex information regarding consumer behaviour, financial and non–financial data, compliance, research, and risk mitigation. 🐶 My love for animals has motivated me to be a regular youth volunteer in animal protection and welfare. I have successfully rescued multiple strays in and around Mumbai. I also try to do my best to feed them on a regular basis. (I request you to please do the same. :) ) 👩🏻‍🏫 I am also a passionate teacher to young students studying Maths, English, and Accounts. 💬 To have a chat, feel free to drop in a message or reach out to me at [email protected]