Entourage

A content-as-a-service platform where we help you with:

✅ Getting 100x more out of your LinkedIn account to:
1) Get business leads
2) Hire great talent
3) Grab investor interest
4) Create a monetizable audience 
5) And much more...

(With a strong personal brand, you don't have to look for clients. Clients will look for you.)

✅ Building impactful Pitch Decks and connecting your startup with VCs + Angels for successful fundraising and mentorship!

✅ Anything content related? From newsletters to blogs? Drop me a mail and let’s work it out!

Founder

IIMK LIVE

Startup Mentor

AIC-Nalanda Institute of Technology Foundation

CAGR Network JGU

Mentor

Advent Group Higher Education Services

• I worked with Advent Group to help them establish a strong presence among Indian students. I also played a crucial role in marketing & promoting their events pan-India.

India Ambassador

KPMG India

• Identified 100+ potential sell side targets in Healthcare, Consumer and HVAC-R industries 

• Prepared several sell side pitches, Information Memorandums (IMs), and company teasers for leading investors in the above mentioned industries both domestic and global

• Pioneered the issue of a weekly newsletter including market updates in the Private Equity, Venture Capital, and M&A space

• Assisted in 2 live deals → Supported the team in the analysis of financial statements and business models

Mergers and Acquisitions - Analyst

Harvard Project for Asian and International Relations (HPAIR)

Organized 5-Day Global Harvard Asia Conference for the first time in India in 30+ years

• Undertook content strategy and brand building exercises (both online and offline) with Harvard University's organizing council, mentors & advisors 

• Created a footprint of 10 Mn+ viewers through content calendars, email marketing and paid ads 

• Reached the benchmark of 50,000+ LinkedIn followers and increased click-through-rate by 116.9%.

• Attracted 10,000+ applications and shortlisted ~300 attendees for the conference along with the team

Marketing Associate

Habitat

• Lead the marketing team of 10 people and developed social media marketing & branding strategies as a part of the company’s founding team, resulting in 39,000% increase in follower base on Instagram and 14,900% increase on Linkedin.

• Onboarded and Managed over 300+ content creators to build their habitat communities.

• Mentored budding creators in strategising content and reaching 1 million+ subscribers.

• Pioneered habitat’s 15-week long creator first programme that involved closely working with 25 super creators, bringing in 500% more engagement.

Growth Marketer

• Deal Experience: Assisted the team in a live transaction in the Agri-implement space

⇨ Financial Analysis: Carried out the financial analysis of the target by studying the key income statement and balance sheet ratios
⇨ Competitor Analysis: Executed the competitor analysis of the target company in terms of financials and product offering
⇨ Profile Preparation: Identified and prepared a list of potential private equity players by analysing the PE's investment thesis in terms of sector focus, ticket size, liquidity, fund size, other investee companies, etc for further analysis
⇨ Business Development: Researched, scrutinized and identified potential strategic investors from India and overseas who could be interested in a transaction with the target company. Also collected relevant data for model review of the project

• Market Mapping: Abetted in researching on various companies using authentic databases such as Cap IQ, VCC edge, EMIS, Refinitiv, etc

Summer Intern

Connecting Dreams Foundation

• CDF, a non-profit organisation, aims to empower youth and women in India through Social Connectivity and Entrepreneurship.

• Worked closely with 5 CDF Chapters (teams) in selecting a Social Development Goal (SDG), finding out its most feasible solution, and implementing it in a nearby locality to aid the suffering of people and empower them.

• Administered 20+ Active Projects aiming to impart education to children, improve students’ public speaking skills, provide subsidized meals, facilitate E-governance, and encourage entrepreneurship among people. These projects are impacting 2,200+ lives.

• Mentored 150+ members through Ideathons, Seminars, and Live Sessions.

Project Consultant

Hey, 

I'm currently building a content-as-a-service platform where I can help you with:

✅ Getting 100x more out of your LinkedIn account to:
1) Get business leads
2) Hire great talent
3) Grab investor interest
4) Create a monetizable audience 
5) And much more...

(With a strong personal brand, you don't have to look for clients. Clients will look for you.)

✅ Building impactful Pitch Decks and connecting your startup with VCs + Angels for successful fundraising and mentorship!

✅ Anything content related? From newsletters to blogs? Drop me a mail and let’s work it out!

🚀 Previously, I've worked as an M&A Analyst at KPMG India, learning about how corporate & the investment banking world works. Academically, I've been a rank holder in school (scoring 99.8% in Class 12th) and have done my graduation from Shri Ram College of Commerce, Delhi University.

🚀 I've also helped 15+ startups in their 1-100 journey either as an advisor or an extended team member. 

🚀 On LinkedIn, you'll majorly find me talking about LinkedIn Tips, marketing case studies, community building strategies, and startups.

Now, are you serious about anything mentioned above? Let's make it happen, together. Drop me a DM and let's chat!

You can also reach me at ananya@entourage.marketing if you think I can help you with anything :)

Being in the startup space = Being a part of 10,000 communities 😂


You can’t keep a tab of all communities, obviously. And each one claims to be - “Premium” + “Exclusive” 

So, what’s the deciding factor?

Well, hear me out.

Recently, I asked for a suggestion/advice on a few groups that I’m a part of.

The response was on 2 extreme ends. 

- In groups with nascent industry beginners, asking for free help = getting roasted

(Here, some people reached out with their hourly consultation charges😂)

- In groups with experienced, industry leaders, free help = trust building 

(Here, many people came forward to help. Without expecting anything in return immediately.✨)


Highlights 1 thing - the more time you spend in the startup space, you understand the power of collaboration and contribution.

You can’t build alone. Good karma comes back. 

Experience tesches you that.

#communities #startup #startupindia #entrepreneurship #startupcommunity

Ananya Narang

boAt Lifestyle just changed the alphabetical order from:

A for Apple, B for boAt
To
B for boAt, A for Always :)

With this campaign where the company’s marketing team definitely “Thought Different, and better” — it’s one of the very first times an Indian brand sets out to compete with the global leader — Apple.

Indian brands to take over the world, even if it’s with one copy at a time 🌍

boAt is all set to bring change in the space, Are you ready for it ?

Had the pleasure of being invited to MIT ADT University, Pune, Maharashtra. 

In an interesting panel with dignitaries from diverse fields, we discussed the changing perceptions around Customer retention, Loyalty & Advocacy.

Some talking pointers were:

- How a D2C brand can build loyalty and differentiate their customer journey from 10,000 other brands available to the consumer at the convenience of a click

(I got so many insights in this space via many conversations I've had with Geetanjali Gupta over the last few months)

- Why does a consumer prefer Zomato or Swiggy specifically even though their services are exactly the same...What psychology comes into play here?

- What is it that an aspiring student entrepreneur needs to do to start from 0?

Although it was a short 24hr trip, it was my first time in Pune and it couldn’t have been more pleasant.

Thanks to the organising team for such warm hospitality :)

#college #events #startups 

Efficiency isn't just about getting things done; it's about finding ways to simplify things, creating space for productivity and peace of mind.

By just adding one new element to your process, the entire workload suddenly feels stress-free and smooth.

By linking RuPay credit card to your UPI, one can not only lighten the burden of day to financial management but also unlocked valuable time for personal
growth and exploration.

Ready to experience the ease and efficiency of RuPay Credit Cards on UPI?

Visit rupay.co.in to get your RuPay Credit Card, link it to UPI and enjoy the experience of seamless payments on your credit card.

#AskForRuPayCredit #RuPayCreditOnUPI #DigitalPayments #Rewards #UPI
#CreditCards #RuPayAdvantage

What happens when you come back from a D2C event :)

AiSensy Ancient Roots Playo Sleepy Owl Coffee Amrutam Ayurveda and more

#event #d2c #startupindia

Here’s to an amazing discussion, 2 cups of coffee, and 3 hours of recording (more like chatting 😂)

We spoke all about LinkedIn, startups and careers! 

Had a blast shooting this with Tarun Bindlish 🔥

Feel free to drop in any questions you’d like me/Tarun to answer. And do let us know how you feel about the pod :)

Link in the comments

#linkedin #startupsindia #career #students #growthmindset #linkedincontent #podcast #collaboration

Everyone talks about IQ, but most times, EQ is more important, especially when you’re working at/building a startup.


- You make 0 revenues, and even go -ve at times. Faint hearted can’t take it.


- Days and nights get tougher when a client leaves or even when a new client joins in. Stress/anxiety becomes a common emotion.


- You get 1 win in 100 attempts. Taking 99 failures/missed chances is highly draining and demotivating.


The emotion turn on and turn off switch is critical.

If you have one already, you’ll sail through.
If not, you’ll either change jobs, or build one :)

— 

PS -We’re always hiring for talented and growth driven folks in the creative industry. Do reach out if you’re exploring opportunities ;)

#startups #growtmindset #eq #emotionalintelligence #hiring

Meet Ananya: Your Gateway to Content Success!

Ananya, the mastermind behind Entourage, is dedicated to boosting your content strategy. With experience in M&A Analysis at KPMG India and graduating top of her class from Shri Ram College of Commerce, Delhi University, she's got the skills.

Let's give Ananya Narang the warmest of welcomes as she graces us with her presence for an exciting session of tech talk and inspiration!

But here's the exciting part – Ananya's passion lies in propelling startups forward. Having collaborated with big names like IIMK LIVE and AIC-Nalanda Institute of Technology Foundation, she's no stranger to success.

Ananya has also been instrumental in Advent Group Higher Education Services, connecting with students nationwide. A marketing whiz, she knows how to elevate your brand.

At Entourage, Ananya's goal is crystal clear – she's here to take your content to the next level. Whether it's revamping your LinkedIn, crafting killer pitch decks, or refining your blog strategy, Ananya's your go-to.

Stay tuned for all the exciting updates and highlights from what's bound to be an unforgettable visit! Get ready to roll out the welcome mat! 

A heartfelt thank you to our devoted FunctionUp School of Technology team - Pritesh Kumar, Suyash Chaturvedi, Bharat Gupta, Manish Kumar Singh, Hariom Yadav, Gaurav Pandey, Shubham Anand, Abhishek Chauhan, Sunita Nandi, Shivam Mishra, Sanjay Sharma, Rahull Hedau, Divya Rewtani and all others involved - for their constant support and tireless efforts in motivating students through their great work. Thank you so much for your dedication!

#FST #education #inspiration #entrepreneurship #successstory #empowerment #learningjourney #gratitude #leadership #careerdevelopment #motivation #teamwork #innovation #techindustry #personalgrowth #communityimpact

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