Anastasia Albert 🇺🇦's Linkedin Analytics

12 years of experience in marketing, tech & venture development, 2 exits, 2 unicorns, 1 failed startup. Born and raised in Russia and Ukraine, I moved to Germany at the age of 7. As LSE alumna I started my career at Scholz & Friends, a top agency in Germany, and then joined the vibrant tech scene in Berlin. I worked with B2B tech companies, helping them grow and get acquired by big names like SAP and Swisscom. At operational venture capital fund, Project A Ventures, I led marketing and helped startups, scale-ups and private equity investments with growth related topics. My projects included companies like healthcare unicorn Kry, fintech unicorn Trade Republic and customer experience platform Uberall. Later, I took over Growth Marketing at Xentral, a business software backed by venture capital firm Sequoia. I led a team of digital, content, field and partner marketers and played a key role in laying the foundations for growth. In 2023 I founded B2B Practitioners - a Go-To-Market advisory focused on B2B tech companies. I have spoken at podcasts and major conferences like OMKB, d3Con, and Project A Knowledge Conference, sharing my expertise in B2B marketing and SaaS and I am also an active community member of Women in SaaS and 2hearts.