Belkins

Public Relations Manager

Railsware

Main focus - employer brand development
- Employer brand strategy development and execution
- Media content creation: expert articles, interviews, podcasts 
- Events: arranging online webinars with technical experts
- Hiring promo campaigns management:
       - Concept creation: main idea, wordings, visuals; 
        - Promo strategy development & execution: channels, audiences, mechanics, etc.;
        - Content plan development and execution.
 - SMM strategy development and execution: content creation, publishing, and analysis (FB, LinkedIn, Instagram) 
- Company key messages development and promotion
 - Investing in company’s culture: corporate values review and update, editing content in the handbook.

External Communications Manager

SoftServe

Hiring promo campaigns management: main goal – brand awareness and potential talents attraction.
- Concept creation: main idea, wordings, slogans, visuals; 
- Promo strategy development & execution: channels, audiences, mechanics, activities etc.;
- Content plan development and execution coordination; 
- Cross-functional collaboration with internal stakeholders
- Promo analytic reports.

Employer Branding

Deloitte Ukraine

- Media relations: managing media requests and press events; media database maintenance.
- Content creation: press-releases, interviews, articles, landing pages (web site content), experts columns, and comments;
- Media monitoring and analysis;
- SMM strategy: content creation, publishing, and analysis  (FB, LinkedIn, Instagram);
- Partnership and sponsorship management: search, negotiations, brand visibility, speaking engagements, etc.;
- C-level public speaking support: consulting and collaboration with speakers before and during events;
- External communications policy development;
- PR support for company products and services (integrated promo campaigns): concept development, content creation, promotion materials design and production, target audience engagement, promo plan development and execution;
- Support of employer brand activities: content creation and coordination, advisory role during events and partnership projects.

PR Manager

Danone Dairy

-	Media relations strategy: organization and coordination of round tables, plant tours, press-breakfast, press conferences, and other media events;
-	Press releases, comments, interviews editing, and publishing;
-	Events sponsorship management;
-	Charity and social activities coordination;
-	Development and implementation of external communications strategy: stakeholders mapping, channels, target audience, and key messages development;
-	Company website and social media coordination, content strategy development;
-	Media monitoring analysis;
-	Company reputation building: reputation audit coordination, with further analysis and action plan implementation;
-	Working and coordination of media, event, and digital agencies: tender process management and projects coordination;
-	Coordination of PR activities with marketing brand teams, involving bloggers.
-	Budgeting.

Astelit, TM life:)

- Corporate culture promotion;
- Event management;
- Motivation programs management;
- Branded materials production.

Internal Communications

Talan Communications (Atlantic Group)

- event projects leading (from 70 up to 2000 participants): team and suppliers management; creative idea and scenario development; materials design and production; client offer development and presentation;  
- projects budgeting and reporting;
- documentation;
- negotiations with clients (well-known global FMCG, Automotive, Telecom companies)  and suppliers.

Special Events Manager

Anheuser-Busch InBev

Project and event management (Ukraine & Russia): 

- employee engagement strategy development and implementation (annual survey conduction, data analysis, monitoring, promotion and communication, focus-groups coordination, action plan implementation);
- zone leadership conference (3 days, 200 participants): project team creation and management; branding material design & production; event agency management, logistics coordination, content development, etc.;
- recognition programs (content development and implementation);
- motivation programs for the sales department (creative idea and content development, implementation);
- corporate magazine (articles editing and writing, design development, promotion, and distribution);
- CSR projects in cooperation with the PR department;
- corporate football (145 participants, 8 regions): tender coordination, event agency management; 
- internal promotion campaigns for new products;
- office events and local communication projects (GreenOffice, HappyHours, New Year, March 8, etc.);
- adaptation and cascading of the top-management key messages for the different target audience;
- leading the People Category in Marketing WCCP (World Class Commercial
   Excellence Program) (data analysis and monitoring, results reporting during the global audit);
-	participation in Sales audits in regions;
-	budgeting (planning the annual budget and its monitoring).
Еxperience in crisis communication due to the management structure change and business acquisition.

Zone Engagement & Internal Communications Manager, CEE

- communications writing and distribution (cascading key messages from global management team to the employees, using appropriate communication channels);
- communication strategy development;
- corporate magazine editing;
- recognition & motivation programs coordination;
- internal events organization; 
- annual employee survey coordination (data analysis, monitoring and cascading, focus-groups coordination);
- negotiations with suppliers (during POSM production and events);
- budgeting (responsible for planning of annual budget and its monitoring for the whole Ukrainian Business Unit in utilities (fuel, courier, stationery and utility expenses).

Internal Communications Specialist

Anheuser-Busch InBev Ukraine (SUN InBev)

- Meetings and conferences management;
- Business trips management (visas, hotels, transfers, etc.);
- Working with SAP, SHARP, ZBB (a zero-based budget CRM system) platforms.

Besides: 
- I was a member of the country budgeting team and acted as an owner of Utilities Costs Package in Ukraine (budgeting and reporting for 3 plants and HQ in Ukraine);  
- Started a part-time job in internal communications.

PA to BU Ukraine President

- working with accounts and contracts;
- meetings and conference management;
- business trips management (visas, hotels, transfers, etc.);
- technical translations execution;
- working with SAP and ZBB platforms.

PA to National Technical Director, Ukraine

Ars Nova (music band)

Working with documents (contracts and accounting), negotiations with clients, web-site maintenance

manager

PR, Marketing, Communications

Hi 🙌
I’m a communications pro with solid expertise in different business domains - FMCG, telecommunications, media, consulting, product development, marketing, and IT. I worked with global brands like Anheuser-Busch InBev, Danone, Deloitte, Lifecell, and SoftServe. Later my curiosity led me to work in a media agency and startups. 
Since 2007 I’ve been mastering my craft in internal communications, employee engagement, event management, public relations, employer branding, and marketing. 
I’m passionate about exploring new things, new people, and... new me 🙃

I’m always on the run and never stop challenging myself in all aspects of my life🚀

Taplio

Anastasia Chernenko's Linkedin Analytics

Anastasia Chernenko

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Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Anastasia Chernenko's Linkedin Analytics

Anastasia Chernenko

Want to drive more opportunities from LinkedIn?

Anastasia Chernenko's Linkedin Analytics