Impactable - B2B Ads Agency

Think of me as your consultant, algorithm strategist, analyst, casual wizard, and overall campaign champion.

I fuse real-time data insights with the best trade secrets in the digital marketing industry. My team and I track what’s working and get ahead of the next best practices to make sure you’re a frontrunner among the competition.

Customer experiences have been a specialty of mine for over a decade, so you know I’m with you for the long haul.

Here’s what to expect from me:
- Transparency and reporting on all the acronyms (ROAS, CTR, CPC, ROI, KPI, A/B testing, etc)
- 1:1 support, timely and within your budget
- Thorough audience research, segmentation, and competitor analysis
- Assessments of max impact across ads and landing pages
- Data integration between your website and our analytic tools (leave the heavy lifting to me!)

Impactable has grown all sizes of companies from scrappy startups (like we once were) to major corporations. I’m excited to see where we’ll go together!

www.impactable.com

Campaign Specialist

Skillhub

Responsibilities:

- Collaborated with design and content team to build an engaging social media presence for the company
- Conducted comprehensive competitor analysis of industry leaders, resulting in the identification of key market trends and insights for testing advertising campaigns.
- Generated and validated hypotheses for advertising campaign optimization
- Strategized and executed Google Ads, Meta, LinkedIn and Tik-Tok campaigns
- Participated with the acquisition and product team to optimize landing pages and increase
conversion rates
- Performed A/B testing on ad creatives and audience targeting

Marketing Specialist

PrintBar

Responsibilities:

- Analyzed trends and conducted A/B testing on ad copy resulting in a 25% improvement in conversion rates across all digital channels (Google Ads/Yandex Direct/Meta)
- Investigated campaign data and implemented bid adjustments, leading to a 15% reduction in CPC
and a 30% increase in click-through rates
- Developed and executed innovative PPC campaigns across multiple digital channels resulting in a 20% increase in ROAS (return on ad spend) within the first quarter.
- Managed rigorous analysis of existing PPC campaigns, identifying areas for improvement and
implementing optimization strategies that led to a 20% reduction in cost per acquisition
- Collaborated with designers to create technical specifications for ad creatives, ensuring that all assets were optimized for maximum performance across all platforms
- Produced detailed reports on each campaign's performance and presented findings to senior management.

SEM Manager

Regis Team

Responsibilities:

- Implemented and managed successful Search and Display campaigns (Google Ads/Yandex Direct)
- Managed PPC accounts for 20+ clients with monthly budgets ranging from $5k to $20k, optimizing bids and budgets according to client goals to achieve an average of 12% reduction in cost per acquisition
- Prepared weekly/monthly performance reports that included detailed analysis of campaign KPIs such as impressions, clicks, conversions, etc. for clients and senior management review
- Developed and executed comprehensive Google Ads, Yandex Direct, Meta campaigns with relevant ad copy, targeting criteria, and ad formats resulting in a 15% increase in click-through rates across all platforms
- Leveraged expertise to oversee existing campaigns, conducting rigorous analyses to optimize keyword selection, ad copy, targeting parameters.

PPC Specialist 

🎯 Performance-driven Marketing Specialist with 10 years of experience in B2B and B2C paid media. I specialize in managing and scaling high-impact campaigns across LinkedIn, Google, and Meta.

🔍 Proven track record of lowering CPA, increasing ROAS, and driving lead growth through data-backed strategy, A/B testing, and precise audience targeting.

💼 Strong background in tech, SaaS, and eCommerce. I translate complex analytics into clear actions that deliver measurable business value.

Let’s connect if you're looking to scale paid acquisition or optimize your LinkedIn Ads strategy.

Taplio

Anastasia Filchakova's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

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Want to drive more opportunities from LinkedIn?

Anastasia Filchakova's Linkedin Analytics