Guerrilla

Freelance Marketing Producer

Cowboy Anime

We help brands stand out and reach younger audiences by creating premium anime-style content.
www.cowboyanime.com

Founder, Executive Producer

Moth Studio

Led production on Monument Valley 3 Animated Short (Moth Studio / ustwo / Netflix Games)
https://www.youtube.com/watch?v=nR6Pf-8i6lw&t=7s

Animation Producer

Media.Monks

- Creative Production Lead: led production for a variety of disciplines, from films to animation,
immersive web & digital platforms, experiential, social media, and digital assets.
- End-to-end Project & Stakeholder Management: Successfully delivered dozens of campaigns ranging
from 50K to 1 million in scope by building budgets, planning, sourcing and managing creative talent,
cross-functional teams, overseeing strategic development, execution, delivery, and identifying
upselling opportunities.
- Marketing & Content Advisory: advising on best content production practices (channels, user
journeys, formats, specs, trends, tools). Worked closely with the strategy team to develop content and
communications plan for Nike’s 1st EMEA esports tournament with peak viewership of 60K.
- Creative Operations: introduced a new process at M.M Paris to improve intake, communication and
stakeholder collaboration, increasing visibility on new business and talent needs by 80%.
- Account Management: led new project intake, project and progress status updates,
retrospectives. Helped grow Nike account as part of a dedicated team by leading creative production and delivering successful campaigns.
- Coaching & Training: designed and led coaching for producers, project and account managers to
level up the quality of integrated production and delivery.
- Brands include Nike, Red Bull, Pernod Ricard, Nestle, Philips, and others.

Senior Integrated Producer

Radio Free Europe/Radio Liberty

- Content Strategy & Planning: Ensured seamless 24/7 on air operations by leading editorial strategy
and planning, content development and execution for Current Time TV's flagship live news
programming.
- Team Leadership: Managed production teams and talent (25+ people) across Current Time TV's
broadcast region.

Executive Producer, Planning & Bureaux

- Content Production & Operations: Oversaw the day-to-day and special events coverage and
production planning for TV and digital operations. Our special live coverage of the Belarusian protests
2020 received over 300 million views across platforms.
- Content Strategy & Planning: Designed and implemented a comprehensive planning system for
RFE/RL's 24-hour Current Time TV channel by analysing content gaps, target audiences, and
streamlining process and distribution.

Senior Planning Producer

Google

- Curated playlists for Google Play Music Russia.

Freelance Playlist Curator

Reuters

- Organised an event for 40 potential clients to promote the broadcasting facilities in Moscow.
- Developed strategy for marketing new facilities and services, liaised with clients, managed the Moscow studio operations.
- Coordinated the Brexit referendum coverage in the field for dozens of international media clients.

Director of Special Events

Thomson Reuters

- Pitched and planned shoots, interviewed actors, musicians (Hugh Jackman, Jennifer Lawrence, Bastille, James Bay, Nils Frahm, and others) as a Showbiz desk producer.
- Managed viral media content acquisition, negotiations, music licensing, post-production as a Social Media desk producer.
- Covered major events in Russia and CIS, including Pussy Riot trials, the Ukrainian crisis, protests, and others both as a field and desk producer.

TV Producer

- Researched and incorporated additional background and details to assigned stories.
- Assisted the international economics team by conducting a monthly poll of economists and analysts.
- Quickly and accurately translated business and economic news stories, forex and stock market reviews, and macroeconomic analysis from Reuters’ news feed, mainly from English into Russian.

Editorial Trainee

- Created, curated and managed multimedia content for the bbcrussian.com platform.

Digital Producer

RedKeds

- Analysed and translated creative concepts, including relevant final reports for Heineken, Panasonic’s Lumix G3 camera, the Nissan Infiniti, and Coca-Cola.

Freelance Translator

Executive Producer with background spanning television (Reuters, BBC, Current Time TV) and commercial production (Nike, Google, Red Bull, Netflix). I specialise in pop-culture driven content with focus on video games, (e)sports, and lifestyle. Most recently I produced a short animated film for Netflix Games set in the world of the critically-acclaimed Monument Valley games. 

As a Founder at Cowboy Anime, I work with brands and partners to help tap into the ever-growing potential of anime storytelling and Japanese animation all while fostering stronger co-production ties between Asia and Europe.

Infinite love for anime and engaging storytelling. Can talk about Sailor Moon and Japan for days.

Believe in design thinking, music, and unicorns. Obsessed with turning ideas into reality.

Portfolio: https://anastasiagorelova.myportfolio.com/work
Website: https://www.cowboyanime.com/

Monument Valley 3 Animated Short (Moth Studio / ustwo / Netflix Games)
https://www.youtube.com/watch?v=nR6Pf-8i6lw&t=7s

Key Skills: Production Management, Project Management, Operations Management, Account Management, Strategic Planning, Budget Development, Marketing Management, Process Improvement, Problem Solving, Leadership.

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