With a background in journalism, I craft compelling content, shape brand strategies, and ensure every message resonates with the right audience. My portfolio primarily features HR Tech, MarTech and SaaS companies including YAROOMS, MarineTraffic, Termly, IMA Group, Toggl, and MarkUp.io. I’ve also partnered with marketing agencies such as Creativcy, Minuttia, THINKINK, and Stile di Bologna.

Freelance Writer & Editor

123FormBuilder

I coordinated the content creation process, guiding and briefing both freelance and in-house writers to ensure consistency in objectives, tone, and key messages. I collaborated closely with designers on advertising campaigns and their associated landing pages, and worked with social media managers to create effective copy for social media.

Content Marketing Specialist

Collinson

As part of the Travel Experiences team, I was responsible for various B2C and B2B2C components of the marketing and communications strategy. I developed consumer communication journeys, created promotional materials, and produced content for the Priority Pass blog, newsletter, and social media.

Membership Marketing Executive

Coussins Associates

My first role after completing my Master’s degree involved a combination of customer relationship management, content creation, and strategic planning. I also supported research projects and handled the logistics for film shoots.

Marketing Executive

SAGE Publications

Created and assisted in the execution of email marketing campaigns. After six months I was appointed Global Marketing and Communications Lead for a key product, liaising with other global departments, and advising on content, strategy, and target audiences.

Marketing and Communications Assistant

Authoright

Worked on author campaigns, designed marketing materials and press releases, monitored opportunities for authors, and developed and maintained a publicity calendar.

Marketing and PR Intern

Little, Brown Book Group

Assisted with copywriting, manuscript proofreading, and content management system support.

Marketing Intern

Schön! Magazine

Wrote and published interviews and feature articles for the magazine’s then 2.9 million monthly readers.

Editorial Intern

HarperCollins Publishers

Assisted the Head of Events in planning book marketing campaigns and creating social media content.

Work Experience

a451 Digital Marketing

Familiarised myself with SEO, Google Analytics, and Adwords, and created content for client websites.

Hi, I'm Anca – nice to meet you! With a background in journalism, I craft compelling content, shape brand strategies, and ensure every message resonates with the right audience. 

I hold an NCTJ-accredited BA (Hons) in Journalism & Media Studies and an MA in Marketing, both from the University of Portsmouth. My portfolio primarily features HR Tech, MarTech and SaaS companies including YAROOMS, MarineTraffic, Termly, IMA Group, Toggl, and MarkUp.io. I’ve also partnered with marketing agencies such as Creativcy, Minuttia, THINKINK, and Stile di Bologna. 

Beyond client work, I’ve self-published two fiction books and write a newsletter about creative work at ancaffeinated.substack.com. Feel free to connect with me, I’m always happy to hear about a new project ☕️

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