Accurate Background

Marketing Campaign Manager

Women in Revenue

Member

Customer Data Automation

Brightspot

* Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
* Create nurture programs and drip campaigns with multiple touch points that align with marketing and sales goals based on engagement, persona, use case and shortening the sales cycle
* Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
* Develop documentation and roadmaps for processes
* Stay current on email best practices and industry trends
* Create dashboards in SFDC

Email Marketing Manager

Upland Software

Upland Software (Nasdaq: UPLD) is a leading provider of cloud-based Enterprise Work Management software that helps organizations to plan, manage and execute projects and work. Our family of software applications connects people through technology, automates the flow of work and brings visibility to all aspects of the organization, including teams in IT, marketing, finance, professional services and process excellence.

-Manage end-to-end email campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting, and optimization in Marketo & Salesforce.com.
-Collaborate with cross-functional stakeholders to create and deliver highly-targeted marketing campaigns, emails, retention/reactivation programs, and customer success communications
-Work on the email production process and creation of every email, ensuring flawless execution
-Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering, open rates, etc.
-Conduct quality assurance on all versions of an email campaign
-Report on results and provide insights and recommendations to the marketing organization
-Devise new email strategies to improve overall channel performance, including creative optimization, AB Split testing, developing automated and triggered campaigns
-Interact with Upland Marketing Team on a regular basis and act as a representative of the Marketing Campaign Operations team
-Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management

Marketing Operations Specialist

DataBank IMX

-Manage email marketing automation campaigns including, setup, targeting and testing to deployment and data monitoring
-Ensure emails follow industry policies and best practices
-Collaborate closely with Vertical Managers, Product Marketing, SDRs, and other teams to ensure the delivery of performance campaigns
-Experience with Salesforce CRM and Marketing Automation tools.
-Analyze performance metrics, providing recommendations to improve the effectiveness of emails, campaigns, and segmentation
-Develop Marketing dashboard to report program activity, lead-to-pipeline, and effectiveness across the customer journey
-Manage day-to-day operations and functionality of our marketing technology stack
-Lead database cleansing, enrichment, and acquisition initiatives.
-Monitor and ensure data integrity within Marketo/SFDC and identify opportunities for more efficient data handling and the flow of leads to and from other systems.
-Collaborate with the Sales Operations team to continuously bridge the gap between marketing and sales to ensure a smooth handoff of the lead management process to marketing and sales. Manage flow of accounts and contacts as well.

Marketing Administrator

Databank IMX & DataPoint Solutions provide a full range of consultative & professional services, support and software leveraging Microsoft’s Technologies with a specific focus on providing Microsoft SharePoint to organizations that are looking to leverage their existing investment for business automation. We enable companies to maximize efficiency and scale their SharePoint investment by managing documents, records, web content, and rich media on a single platform. Allowing organizations to democratize content management and improve organizations by providing content management to all employees and compliance across all documents.

•	Generated $3.6 million in opportunity value in 16 months
•	Produce appointments with prospects for Senior Solutions Consultants
•	Set and meet performance goals on a weekly, monthly and quarterly basis by generating appointments
•	Help market company webinars and face-to-face workshops
•	Get involved in all projects of the organization for the accomplishment of company’s strategies and goals
•	Keep up with day-to-day activities and manage long-term goals in a fast paced environment
•	Analyze sales data by region for given quarter using Pivot tables and V-lookups to identify common trends and key performances
•	Perform lead development activities including notes, interactions, and follow-ups while documenting these via the company wide CRM system
•	Create and develop marketing campaigns, demand generation activities, and conversion and nurture programs that provide measurable improvement of lead quality.
•	Deliver a pipeline of verticals specific, qualified leads to our Director of Marketing
•	Develop deep understanding of existing and new segments, including the size of the market, industry trends, major customers and influencers within the segment, unique competitive environments, etc
•	Make cold calls on different verticals such as (HR, AP, Health Care, Housing Authority, Contract Management, Government, Oil & Gas & etc).

Business Development Specialist

Capital One

Assist U.S Credit Card High Value customers in providing resolutions in a clear and concise manner while communicating complex account issues and concerns in order to deliver an exceptional customer service experience. Educate, and inform cardholders to resolve issues accurately and in a timely manner.


•	Understood and answered account specific questions deliver exceptional quality service by utilizing all available channels and going above and beyond on every call
•	Educated customers on the utilization of Capital One’s credit cards, rewards services, continued loyalty, and spend, and ability to translate customer behaviors into recommendations for card use and new card acquisition
•	Worked through challenges to achieve the desired result
•	Thrives in a self-paced environment
•	Troubleshoot basic computer issues
•	Maintained customer account details
•	Provided feedback to managers to helped enhance the customer experience

Remote Account Specialist

Booking.com

•Liaison with hotels by providing high levels of customer service and account management support
•Communicated any developments in service, products, website, or systems
•Managed customer complaints regarding overbooking and hotel amenities/services in a professional manner resolving the problem through the most effective means possible
•Provided guidance to hotel in utilizing and optimizing our systems
•Served as a liaison with the appropriate departments to gain relevant information, resolve problems, or support
•Answered any incoming questions from customer (system, reservation, etc.)
•Resolved any issues/complaints that have been detailed on the incoming guest reviews and take appropriate action as needed
•Estimated and determine compensation that should be provided to customers when necessary
•Assisted hotels with invoice related issues
•Job shadowing new hires to learn new aspects related to the job
•Graded score cards based on policy and procedures, provide feedback for recorded and written communication between agents and customers
•Developed customer compensation for mass over bookings
•Troubleshot and explained to accommodation how to reset their account password and upload rates
•Supported the guest in guidelines on how to use Booking.com website

Accommodation Support/ Quality Assurance

Johnson & Wales University

Office Clerk

Symygy Jewelers

Assistant Manager Sales Person

Data-driven marketing enthusiast with a passion for optimizing and automating campaigns. As the Marketo guru, I implement cutting-edge tools like G2, Drift, Bizible, Chili Piper, Storylane, Oktopost, and 6Sense to supercharge our marketing efforts. From creating impactful Salesforce dashboard reports to analyzing data for actionable insights, my goal is to drive results and boost sales. I have over seven years of experience in B2B in managing marketing campaigns and reporting on their impact for sales and marketing teams. Certified in LeanData, Marketo, Google Analytics, and Demandbase, I'm here to take our marketing game to the next level!

Seeking freelance opportunities to sprinkle my magic on your projects. Let's collaborate!

Taplio

Andel Alexander's Linkedin Analytics

Andel Alexander

Want to drive more opportunities from LinkedIn?