Anders Ångström's Linkedin Analytics

I help B2B companies understand and makes sense of customer needs when conceptualising, developing, marketing and selling new and existing offerings. Most B2B companies realise that they should focus on customer needs. In practice they often do the opposite. They speculate about customer needs. They focus on technology and competitors when developing new products and services. They base their marketing and sales on product capabilities. I give business developers, designers, marketing people and sales reps the motivation, customer insight, approach and toolset they need to work outside-in with the customer's job-to-be-done: - To identify and truly understand customer needs. - To develop new relevant value propositions that help customers succeed. - To prepare go-to-market, marketing and sales based on how customers actually. buy and the buying challenges they have to overcome in order to buy from you. I am a frequent inspirational speaker and offer training about how to apply customer focus in: - Customer insight creation (what you need to know about customers and how you find out) - Strategic Business Development (IHM Business School) - Business modelling (Business Model Canvas and Lean Canvas) - Go-to-market preparations for marketing and sales - Sales for entrepreneurs (KTH Innovation) - Personal B2B sales