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Serving the team at Paddle as Chief Innovation Officer. We provide the complete payments infrastructure for 5000 software companies. We have been ranked in the Deloitte Tech Fast50 for 5 years in a row, have raised over $295m, acquired ProfitWell, and are only just getting started. Previously was VP Corporate Marketing at Optimizely (formerly Episerver), after it acquired Idio. My role included leading global strategy and activity for Demand Gen, Brand, Digital, ABM and Content. The business serves 8000 customers and is named as a leading Digital Experience Platform by analysts including Gartner & Forrester. During my time at Optimizely, we integrated 5 acquisitions, rebranded the entire company, and grew pipeline and sales significantly. Previously, I co-founded Idio, serving as CMO and also leading people ops. We built the business from scratch to a market-leader in B2B personalization, with a superb team spread across offices in NYC, SF & London, and enterprise clients including Pegasystems, BNY Mellon, Fitch Group & Pure Storage. Through this process, we raised $13m+ from institutional investors including Notion Capital as well as a range of angel investors. I sit on the board of Ninety, an agile digital transformation consultancy which serves the insurance industry, including Generali, Axa, Allianz & Zurich. What's even more awesome than its client-base is the fantastic team, and the fact it is a social enterprise. 90% of distributable profits are given to alleviate global poverty. I also advise, support & invest in early-stage startups, helping them problem-solve around proposition development, people & teams, marketing strategy, funding, and whatever else helps them go from zero to one. At university, I co-founded a few startups, including thrudigital, a social-media development agency based near Kings Cross in London, which served clients such as Universal Studios, No. 10 Downing Street, and Sky. Early on, I gained early experience with large multi-nationals such as Deloitte (working in Audit and Strategy Consulting for Tech/Media/Telecoms clients) and Reuters (Equities Analyst). I graduated with a First Class Honours degree from Warwick Business School. Also studied on exchange at Richmond University, VA, for 1 year. I love the startup process, have a bias for action, enjoy working with people who solve problems rather than create them, and relish being the underdog. My career goal is three-fold: always to be the dumbest person in the room, always to be on the side of the disruptor, & always to encourage, serve & value those around me.

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