Andrea Ciufo

Data Scientist

dentsu

Director

Principal Consultant

Diametrical Ltd

CollidaScope Limited

- Marketing Mix Modelling 
- Incremental Impact Attribution from Multiple Media Activities
- Data Engineering and Data Pipeline Design in Python 
- A/B testing design and evaluation in Python
- HP testing in Python on Marketing Campaigns Effects
with international clients and over € 2M marketing budget on Yearly basis.

www.lovabledata.com

Designed the proof of concept for a Network Optimization Project for Box-It. The goal was the efficient retrieval of working documents within physical storage site based on exponential distribution and identification of critical variables 

Quickly analyzed dropshipping e-commerce performance with Python and Pandas Library for a consultancy project, more than 20.000 transactions in a year, and clustering products based on sales frequency and revenues volume

Exploratory Data Analysis using Python and Pandas for a New Zealand university project analyzing the distribution of the reasons for visa requests between tourism, work, and study

Conducted the Exploratory Data Analysis for an auction market, identifying market trends and helped the client to design the future bid strategy

Lola's Cupcakes

Deployed cutting-edge Python, Prophet code for daily sales forecast

Developed proof of concept for sales data forecasting with Scikit-Learn using a linear regression with multiple variables(Store, Day, Temperature, Weather) on Weekly data, improving by 50% accuracy and reducing wastage by 10%

Conducted cluster analysis comparing KMeans, Affinity Propagation, MeanShift Algorithms Output and Normalizing Data with Numpy Library

Led data integration of all stores (more than 2GB of data) KPI (sales,wastage…) with Pandas and used Bokeh for quickly and interactive data visualization

Identified most profitable seasonal sales occasions driving marketing efforts using Google Trend, Google Keywords and Google Analytics. Normalized data with Scikit-Learn to compare multiple seasonal special occasions keywords overcoming Google Trend limit to 5 keywords at once

Collaborated with CEO on design of inventory management sheets during the COVID crisis using conditional formatting and logical conditions

Defined a proof of concept for the Customer Retention Strategy identifying different referral tools and platform

Started Evaluating Privacy and Security Policy (like Zero Trust Architecture) to improve data security with Pompeo D’Urso, Cyber Security Executive at IBM

Lead Data Scientist

Consorzio per lo Sviluppo Industriale del Sud Pontino 

Maintained compliance with the budget and time requirements of the project

Led a senior team of 6 highly specialized workers 

Quickly identified critical issues related to expropriation and final wiring

Led critical meetings with the engineers responsible for the project design and the contractor company

On-Site Health and Safety co-manager

Principal Engineer Site Supervisor 

Papardò

Beach Resort, family business, www.papardo.com

Implemented a linear regression with Python and Scikit-Learn for summer demand forecasts 
using different variables: past sales, temperature, and weather

Business Development:  increased  revenues in off season periods by creating innovative services and events  

IT management: Designed and Developed the online resort booking service(+4.000 new reservations in two years), reduced by 50% new website design cost 

Social Media: Designed Facebook ADS Campaigns 0,03€ average interaction cost

Operational Manager (Italian HR association member, AIDP)

General Manager

Developed a strong affinity for crucial KPI data and analyzed important sales trends

Identified business opportunity related to wastage reduction and subsequently was appointed
as the first Data Scientist at the company

Sales Assistant

roar

https://www.roardigital.co.uk/
Responsible for Adwords Scripts Analysis. 
Developed several scripts on Python improving Google Adwords Campaigns Data Visualization

Data Science Internship

Wheelab

Wheelab is an integrated black-box system for motorcyclists that maps uneven road surfaces and potholes, easy to understand and act upon for their repair and maintenance promptly.

Wheelab won a 25.000 € grant.

Led company to finals of Intel Business Challenge (top 2% of +1000 EU-wide projects)

Deployed the last firmware version with Arduino and C. The last version of my firmware recorded
accelerometers and GPS data with a writing speed of 80 data points per second

Awarded by the Minister of Education Maria Chiara Carrozza for the outstanding Intel
Business Challenge Results

Founder

Passionate Data Scientist.

Working on Marketing Mix Models and mentoring  young Data Scientists in the weekends.

Self-starter and always excited to learn new things.

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