Riesling Bonkers

my passion is all things food & drink

Welcome to the home of bold ideas and game-changing strategies! With 15 years of award-winning experience in FMCG brand marketing, I’ve made it my mission to shake up the world of hospitality and retail. I’m all about crafting disruptive, experiential, and innovative campaigns that not only deliver commercial results but also build lasting brand love.

As an entrepreneurial leader with a knack for strategic thinking, I bring a blend of assertiveness and empathy that inspires teams and captivates audiences. My passion? Turning brands into unforgettable experiences that leave a mark. 


Ready to make your brand the next big thing? Let’s do this together!

Business Director Intl. Marketing & Brand Consultant

Oliehoorn

Marketing UK & Germany Senior Consultant 

The Drum

• Collaboration with The Drum's marketing team to strategize and execute the Great Marketing Makeover, enhancing brand visibility and engagement.
• Served as a Judge for The Drum Marketing Awards EMEA 2024 & 2025, evaluating and recognizing outstanding marketing campaigns in the region.

Jury Member The Drum Marketing Awards EMEA & Part of The Drum's Great Marketing Makeover

Member of the global CMO Circle Network

Effie Worldwide

Jury Member Effie Awards 2024, Germany

WSET School London

Passed with Merit. 
The WSET Level 3 in Wines is an advanced qualification that demonstrates in-depth knowledge of wine regions, styles, and production, combined with expert tasting skills. It's recognized globally as a mark of excellence for wine professionals and enthusiasts.

Student WSET Level 3 in Wine Certificate

Quorn Foods

// Part of Senior Leadership team delivering YOY commercial growth

// Multi-channel marketing strategy & campaigns that delivered on the company's & culinary ambition.

// Strategic and insights driven re-branding of the BU, cross-functional alignment with the C-Suite incl. success measurement. Internal/external launch of thenew brand identity (from Quorn Professional to QuornPro) to set new, high brand standards.

// Leading corporate comms and trade media relationships including crisis comms

// Ownership of A&P budget across countries and channels. Improved budget efficiency spent by 40%+ in the first 12 months. 

// Mentored a results-driven marketing team

Biggest achievement: 
Insights driven: extensive re-brand to QuornPro in alignment with the companies` management, launched in September 2023.

Head of Marketing UK & Europe (Foodservice)

Lamb Weston Meijer

// Accountable for marketing budget for 10+ countries, managing a team


// Contributed to the BU’s revenue of EUR 45M+/YOY growth.

// Orchestrated brand communication across online and offline with effective ROI and brand health measurement dashboards. CRM, Social, Events, PR, Corporate Communication, internal comms, digital 

// P&L & S&GA management.

// Stage-gate-process owner for BU`s innovation/NPD pipeline of multi-award winning products and launches incl. business cases and brand/marketing activation in collaboration with respective functions.

// Insights driven category/product portfolio management and research.

// Development and implementation of strategies for wholesale, cash & carry and key
account based activation plans, resulting in 15% sales growth.

International Marketing Lead, North Europe (Foodservice/HoReCa)

Award Winning brave and humorous campaigning and targeted creative approach // Paid and editorial media // Trade Press // Public Relations for Foodservice // SEO // effective, impressing and successful social media strategies // Events, Sponsorships & Tradeshows from small to large // (NPD) new product development based on market insights including all steps of a stage gate process // strong and different brand building // Experiential marketing// Lead generation and management // CRM // Wholesaler marketing // B2B focused campaigns // 360 degrees product launches and development // Budgeting // Long term company strategy project team member //  International WoW // Sales strategy // Brand Partnerships // Brand and Company strategy // Strategic Innovation // Consumer and customer insights // content creation // Part of the Talent Development Program 🚀

Marketing Manager UK & IRL

Hampleton Partners

Entrepreneurial mindset // overall marketing strategy // budget management // Event management // E-mail campaign management // CRM system administration and lead generation via digital marketing tools // B2B marketing (online and print) // public and media relations // creating networking events // brand  building and development // content production // success analysis // social media marketing in niche market // very strong hands on mentality // graphic design // zoho crm //

Head of Marketing

Nestlé Nespresso UK Limited

Email campaign planning, management & strategy // Product launches // High value customer marketing // Event management // Budget management & planning// Relationship building with partners // Managing external agencies // Relationship management with interesting branches for building synergies // Fine dining and hospitality communication // Brand development // Sponsorship // Influencer marketing & cooperations // Problem solver

B2B Marketing Manager

Nestlé Nespresso

Experimental marketing, Event- und Projektmanagement (Development, planning, execution, in collaboration with different partners (major events such as Berlinale or Fashion Week Berlin, B2C & B2B) // Experimental marketing // Postprocessing and evaluation of events (KPI evaluation) // Strategic cost management, budget planning for Event & PR department // Continous improvement of process and organizational requirements for PR & Events // Brand activation in lifestyle media (PR) // Creation, implementation and supervision of new brand experiences at events (Cocktail creation with Coffee in cooperation with business experts) // Creation of new live communication and brand acitvation opportunities // Steering and coordinating of specified marketing agencies (PR, graphic,  event supplier) on international level // Negotiations with potential partners for sponsoring or brand cooperations // Brand Partnerships

Event & PR Coordinator

development of brand visibility in B2B-Segment (fine dining,
hotels, offices, catering) // Productlaunches //
Campaign adaption // Event planning and -management and post evaluation // Steering supplier and marketing agencies
//development of POS advertising

B2B Marketing Executive

THE DRUM International Marketing Awards 2021 
WINNER, category: Best B2B Integrated Campaign. Product: Dukes of Chippingdom


B2B MARKETING AWARDS
Grand Prix Winner with 'The Dukes of Chippingdom' NPD innovation


B2B MARKETING AWARDS 
GOLD, category: best product launch campaign


BFFF Awards 2021
SILVER Winner, category: best new side dish product innovation at the (British Frozen Food Federation)

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