Marketing Campaign Manager - Field Marketing

• Developed a cross-channel go-to-market strategy for various industry verticals
including insurance, telecommunications, public sector, retail and financial services
organizations within Ontario, to generate demand while maintaining alignment with
sales revenue goals
• Led the planning and execution of two annual flagship corporate events: SAS
Innovate in Toronto and the Government Analytics Leadership Forum in Ottawa
• Collaborated with global counterparts to build integrated campaigns at each stage
of the customer journey and implemented these locally for the Canadian market
• Tracked and analyzed metrics of marketing iniatitives including lead conversion,
pipeline impact and return on investment
• Worked with third party organizations for conference sponsorship opportunities,
ABM campaigns and creative needs
• Managed conference sponsorships and event strategy from planning to execution
as well as post event evaluation
• Collaborated with the marketing operations team to develop a dashboard to
empower marketing and sales team with insights from intent data reports

Sr Associate Marketing Specialist - Field Marketing

• Developed communication plans and strategies to advance business objectives including brand awareness, employee engagement, lead generation and customer loyalty
• Created internal and external communications, including articles, news releases, announcements, ads, newsletters, social tiles and other digital assets to promote in multiple digital platforms including the company’s website, internal forum, Voicestorm and Sprinklr
• Maintained relationships and engagement with external media, employees, partners and third party agencies
• Managed day-to-day administration and provide strategic oversight of the Advocacy platform
• Built and executed customer marketing campaigns and content that drives advocacy and engagement
• Monitored the platform’s data and create reports to identify trends and opportunities

Sr Associate Marketing Specialist - Communications & Advocacy Marketing

TD SYNNEX North America

For the Tech Data Cisco Team
• Conducted internal focus groups to identify opportunities, eliminate duplicate efforts and develop a cohesive communication strategy for both internal and external audiences
• Served as liaison with internal stakeholders to create and update marketing assets (i.e. one-pagers, infographics, guides, booklets, brochures) for promotion across multiple channels (email, web and social platforms) and events
• Created and managed the internal newsletter to communicate relevant information, release product updates and share news with stakeholders
• Supported Supplier Business Executives’ initiatives by assisting with content creation, design direction and promotion
• Created a social media strategy for Twitter and LinkedIn, maintained the content calendar, tracked and reported post performance using Sprinklr’s analytics

Marketing Communications Specialist II

DATIS HR Cloud, Inc

• Created marketing content for promotion across web, print, and email intended to generate potential leads and brand awareness in the market
• Assisted in the building and maintenance of the lead database using best practices of Pardot/Salesforce
• Participated in team meetings to generate new ideas for the NatCon18 promotional campaign and the website’s brand refresh
• Helped optimize and organize prospect and client databases to properly segment and target core audiences
• Managed the DATIS brand on all social media platforms (Facebook, Instagram, Twitter and LinkedIn)

Digital Marketing Intern

University of Tampa

For the Office of Career Services
• Researched social media marketing trends and implemented findings to increase followers base and awareness in the UT community
• Managed social media accounts (Facebook, Instagram, Twitter) using HootSuite 
• Designed advertising materials such as plasmas, flyers, infographics, for 30 events and workshops using Adobe Illustrator, and Canva
• Surveyed 200 students to evaluate perceptions, expectations and overall satisfaction to discover areas of improvement

Social Media Marketing Intern

The Paper Seahorse

• Researched emerging trends in the stationery industry and used findings to maximize growth opportunities
• Determined the role of each social media account and recommended best practices by analyzing current and past analytics along with survey results
• Managed Instagram account by creating engaging content, scheduling & posting using Latergram
• Coordinated a focus group and online survey to further explore current & potential target markets
• Created advertising flyers, digital and print, for products, creative classes, events and services while maintaining the business’ identity

Marketing Intern

• Produced the Moroccan Yearbook 2015-2016 Volume 81
• Designed marketing strategies to create community awareness on campus
• Hired a new photography company
• Distributed budget for project and marketing activities
• Communicated and worked together with the publishing company 
• Received the Walsworth Gallery of Excellence Award

Editor In Chief

Highly skilled marketing professional with a demonstrated history of working in the marketing and communications sector for the information technology and services industry. Skilled in Creative Briefs, Strategic Marketing Plans, Marketing Analytics, Market Research, and Adobe Creative Suite.

Taplio

Andrea Diaz, MS Marketing's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Andrea Diaz, MS Marketing's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Andrea Diaz, MS Marketing's Linkedin Analytics