CMI Media Group

Analyst, Programmatic

Associate Analyst, Programmatic

Helene Parker Consulting LLC

-  Assists in monitoring and managing Programmatic media campaigns, which includes Display, Mobile, and CTV/OTT by optimizing bidding, pacing & performance to ensure KPI delivery
-  Identifies relevant audience pools for campaigns and provide recommendations to drive ROI
-  Utilizes best practices for DSP platform (Choozle) and offer insights on how to improve campaign effectiveness through the platform's functionality,
- Review of campaign performance, development of optimization recommendations, and implementation of performance-improvement tactics
-  Completed Reach and Frequency™ course (www.reachandfrequency.com)

Programmatic media buyer (Reach and Frequency™️) 

Trader Joe's

Section Leader

Health First with Andrea Hirsh

Nutritional Therapy Consultant

Philadelphia Zoo

Zookeeper

Open to work in programmatic media and digital marketing roles.  I'm knowledgeable in programmatic media buying and optimization, data cleaning, analysis, and visualizations, and have 10+ years of experience in leadership, customer service, and communication.

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