Summon Worlds

As the Mobile Marketing Director at Summon Worlds, I lead comprehensive marketing initiatives that drive engagement and growth across mobile platforms and digital channels. My role is multifaceted, encompassing strategy development, cross-functional leadership, and hands-on execution in all areas of digital marketing.

Key Responsibilities:
✔️ Oversee end-to-end mobile marketing strategies, from in-app engagement to paid acquisition campaigns across platforms like Apple Search Ads and Google Ads.
✔️ Develop and implement content strategies across social media platforms (TikTok, Instagram, Twitter), Discord communities, and the company website, ensuring brand consistency and audience engagement.
✔️ Drive paid media campaigns and leverage mobile analytics tools (SensorTower, Amplitude, MixMax) to track, measure, and optimize campaign performance.
✔️ Conduct comprehensive market research, competitor analysis, pricing studies, and trend forecasting to inform product ideation and strategic decisions.
✔️ Design and execute SEO/SEM strategies to enhance visibility and attract new users to the website.
✔️ Lead cross-team marketing projects, collaborating with designers, product development teams, and leadership to align goals, timelines, and deliverables, ensuring efficient execution of campaigns and initiatives.

Key Achievements:
🔮 Spearheaded market analysis projects that informed product pricing strategies and competitive positioning.

Mobile Marketing Director

OpenForge

As the Digital Marketing Manager at OpenForge, I lead strategic marketing initiatives that drive engagement and growth, ensuring alignment with company goals. My role involves comprehensive planning, cross-functional leadership, and hands-on execution across various digital channels.

Key Responsibilities:
✴️ Create and implement marketing plans for successful product launches.
✴️ Align marketing strategies with organizational objectives by coordinating efforts across departments.
✴️ Conduct research to understand customer needs, market trends, and competitive landscapes.
✴️ Develop and manage marketing content, including reports, presentations, and promotional materials.
✴️ Oversee marketing schedules for campaigns, events, and promotions.
✴️ Track and analyze marketing metrics to evaluate campaign effectiveness.
✴️ Assist with outreach to customers, partners, and third parties.

Digital Marketing Director

STARTUP WARS

As the Marketing Lead at Startup Wars, I oversee product marketing initiatives.

Key Responsibilities:
🔷 Develop and execute marketing strategies that effectively position our platform in the market.
🔷 Implement targeted email campaigns to nurture leads and retain users.
🔷 Optimize SEO/SEM strategies to increase website traffic and enhance search visibility.
🔷 Write and manage blog content, marketing materials, and copy for various channels.
🔷 Oversee paid ad campaigns to maximize reach and ROI.
🔷 Manage social media presence and engage with the community across platforms.
🔷 Facilitate collaboration between product, sales, and marketing teams to align objectives and strategies.

Mintec Digital

✦ Respond to comments and customer queries in a timely manner
✦ Monitor and report on feedback and online reviews
✦ Coordinate with Marketing, Sales and Design teams to ensure brand consistency
✦ Client communication and organization through Notion, ClickUp and Google Workspace
✦ Attending in-person, hybrid, or virtual events
✦ Scheduling social media posts and other communications
✦ Create social media monthly analytics reports

Social Media Manager

Work Better Now

✦ HubSpot Marketing Management
✦ Copywriting for all Marketing Content pieces 
✦ Email management & Data entry 
✦ Calendar synching & organization
✦ Email Marketing (A/B testing, email segmentation, etc)
✦ Lead management 
✦ Social Media Management (LinkedIn, Instagram & FB)
✦ Content creation through Canva & Adobe Photoshop
✦ SEO
✦ Paid media campaigns
✦ Google Ads & Meta Ads

Marketing Specialist

Gogo

✦ Managed social media accounts, primarily using Hootsuite and HubSpot CRM.
✦ Engaged with followers/public mentions, as well as handled private inquiries and feedback from customers on Twitter and Facebook.
✦ Assessed project outcomes with project management team to prioritize future marketing plans and customer engagement strategies.

Social Media Specialist

✦ Actively engaged with clients in both English and French via live chat, e-mail, and phone mediums.
✦ Achieved over 90% of quantitative metrics (CSAT, KPIs) related to customer satisfaction, subscription retention, and products.
✦ Actively showcased a courteous and empathetic attitude to customers.
✦ Maintained up-to-date customer records in Hubspot CRM.
✦ Completed tasks related to data entry, tech device troubleshooting, cancellation, and upgrading services.

French Trilingual Engagement Specialist 

Allied Global

✦ Managed reservations for multiple US hotel chains such as Clarion, Hilton, Days Inn, Crowne Plaza, Marriott, etc. in English and Spanish.
✦ Resolved customer requests to cancel, postpone and modify reservations.
✦ Perform both sales and customer support, based on customer needs. 
✦ Resolved follow-ups on customer complaints and escalations due to refund requests.

Bilingual Customer Service Representative

TREC Translation Project TREC

✦ Administered 15+ 200-300 word translations hourly with the Wordfast Pro software.
✦ Handled Canadian French to American English text translations.

French Translator

Digital Marketing Manager ❋ | Content Strategist | Helping small & mid biz 2x their social gains | PPC, SEO & Content Strategy 🧡

Hey there, welcome to my LinkedIn profile!

With over 7+ years of experience in social media and product marketing, I focus on delivering results that matter. I love building online communities and creating authentic content that doesn't just engage but resonate with people!

I've worked with clients from the U.S. and Latin America across industries like real estate, healthcare, consumer foods, sustainability/youth empowerment, and e-commerce. I'm passionate about partnering with conscious brands that aren’t afraid to break the mold.

I'm skilled with a wide range of tools, and CRM systems like HubSpot, ClickUp, Airtable, and Monday.com, as well as social media management tools like Hootsuite, Later, and Buffer. I also have experience with marketing/web analytics platforms, email marketing tools, design software like Canva and Capcut, and organization/productivity apps like Notion, Asana and Trello.

My philosophy revolves around growth and learning. Currently, I'm on a mission to enhance my skills in Project Management and Marketing Analytics.

If you're looking for:
👩🏻‍💻 A creative/adaptable problem solver
🌟 A Gen Z storyteller
📊 An analytics pro
🦾 A professional ready to tackle new challenges

But most importantly...
💫 Someone who wants to supercharge YOUR brand to stand OUT sooner rather than later. 

Then let's connect! I'm dedicated to bringing:
🌱 Fresh ideas
💼 Expertise
🤝 A touch of humanity to your digital marketing endeavors

We can transform ideas into results. 

Want to talk more? Email me ⏩ socials.andream@gmail.com

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