FTL Finance

• Created email-related Standard Operating Procedures (SOPs) and educated teams on email best practices

• Improved bi-monthly newsletter Click-to-Open Rate (CTOR) 13.68% in one year

• Reduced bi-monthly newsletter Opt-out Rate by 7.7% in one year

• Drove content distribution strategies through email with a single campaign driving a 10.67% increase in YouTube subscribers

• Developed a robust A/B testing strategy to learn audience behaviors and optimize user experience

• Utilized data to inform content strategy and content creation

Email Marketing Specialist

Career.io

• I was responsible for implementation and maintenance of MessageGears, in cooperation with DevOps and Engineering teams. This included the enablement of SMS campaigns and the ability to create retargeting ad campaigns for Facebook and Google.

• I was the subject matter expert for email marketing strategies and best practices, which fostered a collaborative environment with global stakeholders. I developed a product marketing roadmap that included complex customer journeys, personalization, and advanced audience segmentation.

• As a product owner and project manager, I created training materials for colleagues on how to best utilize Jira. I developed an internal marketing process and marketing operations process for the company that resulted in increased output and efficiency, meeting vital business needs. I also managed vendor relationships that were critical to our marketing systems.

• Using the Agile method, oversaw the execution and day to day management of all campaigns, including scoping business requirements, user stories, data sources, and KPIs required to analyze campaign performance and ROI.

• By generating reports and providing analysis on campaign performance, I optimized email marketing campaigns, resulting in an 11.97% revenue increase, a 49.98% decrease in bounce rate, increased average session duration by 9.8%, and increased the overall engagement rate 30.88% YOY.

Senior Email Marketing Manager

Spectrum Reach

• I utilized Litmus, Salesforce Marketing Cloud Engagement (Pardot), and Salesforce Marketing Cloud to develop responsive, accessible, dark-mode compatible HTML email templates. As the email development subject matter expert, I designed and created branding guidelines for emails that translated to coded modules in Salesforce Marketing Cloud. Modules included personalization strings written in AMPscript.

• As a team lead, I trained and mentored team members on Salesforce Marketing Cloud best practices and how to utilize Journey Builder, Automation Studio, create data extensions, and general administration of SFMC. This included working with DevOps to ensure the relational databases were pulling the correct user information and Sales Cloud was integrated correctly.

• I created programs that included information on email best practices, deliverability, design, and development best practices, including WCAG compliance, IP warming strategies, and how to reduce unsubscribes.

SoTel Systems, LLC

• I developed digital advertising campaigns for all digital channels by utilizing Google Ads, Google Analytics, and Google Keyword Planner for keyword research. Created display and paid media campaigns, while staying within budget. Ran social campaigns on LinkedIn and Facebook. Monitored campaign effectiveness and provided performance reporting to senior leadership.

• I worked with Director of Marketing in developing strategic marketing plan utilizing a data driven approach and the latest trends in the industry ensure business alignment was in sync with the needs of the sales team. Marketing program was focused on acquisition and retention as well as prospect nurturing.

• I created guides, sales decks, battle cards, technical documentation, and campaign content such as brand messaging for blog posts and social media. These efforts kicked of the lead lifecycle and enabled sales to gain more leads and partners.

Marketing Manager

AMP Productions

Equine Practice: 
•	Worked jointly with AMP Concepts and the owners of the Equine Practice to create materials for the Equine Affaire (an annual horsemanship trade show) including display pieces and collateral, using Adobe Creative Suite
•	Created digital advertisement, print advertisements, brochures, newsletters, and marketing campaigns for use on Facebook and web
Renegade Global Entrepreneurs: 
•	Produced monthly digital marketing campaigns, including spots for Facebook, Twitter, YouTube, email, and animated gifs for use on company website
•	Generated display pieces for marketing / networking events and direct mail postcards
•	Designed logos for subsidiary brands, Content Bank and VIP Power Day

Additional Clients: Agency Sales Academy, Sunset Drugs, Metal Masters, SigEp Alumni, Silva & Silva Law, StreamTeam

Graphic Designer

Graphic Connections Group

•	With the Marketing Director, Art Director, and CEO worked to develop and build the brands of GCG subsidiaries, DPCTED®.com and Mira Digital Publishing
o	Brand development included establishing design guidelines for print and building an online presence through Twitter and Facebook
•	Utilized Adobe Creative Suite to perform pre-press checks for artwork provided by external clients
•	Ensured files were free from grammatical and spelling errors
•	Created engaging direct-mail pieces, including postcards, brochures, and newsletter
•	Created logos, business cards, and other stationery
•	Developed artwork for promotional products such as stress balls, calendars, and pens
•	Utilized previous management experience to assist Art Director in assigning duties, ensuring projects were completed on time, and hiring and training summer interns
•	Increased digital footprint of GCG and subsidiaries by creating material for social media outlets.
•	Assisted external clients in growing their businesses by utilizing typographic and image editing skills to create a wide range of printed material.
•	Utilized my communications skills to coordinate projects with customer service representatives and managers

American Optometric Student Association

•	Worked with the Executive Director, Executive Senior Board and Chapter Presidents to coordinate delivery of all articles, photographs, and advertisements for Foresite Magazine
•	Utilizing Adobe Creative Suite, completed layout and design of 28-page Foresite magazine
•	Copy-edited each page, ensuring there were no grammatical or spelling errors
•	Coordinated printing, distribution, and shipping of final product
•	Performed daily administrative duties including invoicing, processing applications, and performed inventory on promotional stock. 
•	Assisted the Student Council in attracting new members and donors by creating eye-catching marketing pieces

Graphic Designer/Administrative Assistant

Guide Book Publishing

•	Utilized Adobe InDesign to create advertisements for publication in community phone books
•	Made quick design decisions to ensure timeliness of advertisement production
•	Utilized typographic skills to maximize space of advertisements
•	Ensured files were press-ready and free of grammatical and spelling errors.
•	Self-managed project workload

With 7+ years of experience developing and optimizing email marketing campaigns, I have led successful global email marketing strategies, managed cross-functional teams, and optimized campaigns through advanced targeting methods. I am customer-obsessed, going beyond email to think through the entire user experience.

Taplio

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