Andrea Stevens

LS Direct

At LS Direct Marketing we harness the power of your customer data to craft highly targeted and fully personalized omni-channel marketing messages. We call it Data Driven Design. Our innovative proprietary technology and team of data scientists enable your company to arrive at actionable solutions faster. We leverage and interpret customer's behavioral and demographic information into competitive advantages for over 1,000 clients in a range of industries. As a one-stop solutions provider, having our own design team, presses and mail facilities allow us to execute campaigns overnight. Our dynamic execution, personalized marketing design and measurable results allows our clients keep their customers, find new ones, build loyalty and reactivate your dormant customer portfolio. 

LS Direct offers a number of personalized customer journey, reactivation, and New Mover solutions. Our newest addition – Boomerang Direct – offers postal retargeting to web browse and cart abandon customers and prospects, even if they never logged in. We specialize in marketing data analytics and optimization - Results tracking is via SmartDash, our marketing effectiveness reporting portal.

Director, Marketing Solutions

Invisible Technologies Inc.

Meet work-sharing. We merge outsourcing & automation to help clients run business processes efficiently. Invisible Technologies helps clients manage repetitive tasks.  Using outsourcing and automation, remixed into a service model that helps clients run business processes. We help clients 'Clone themselves' (basically, run the recurring workflows that take time from your day), empower team members (give your team capital efficient execution resources without increasing your risk or headcount) and scale business processes - if you're cranky with your outsourcing vendor or not sure where to start with automation, call us.

Strategic Account Director

Andrews Wharton Inc

Andrews Wharton Inc, a privately held New York corporation headquartered on Long Island and established in 2001, is a full-service direct response solution provider. AWI delivers list services and data enhancement, lead generation and data analytics and data-driven intelligence to execute on your direct response marketing initiatives.

Vice President Of Business Development

Equa

Equa Start delivers an enterprise cloud solution to draft, sign, and manage all of your organization's agreements, capitalization table and ownership structure.

Director, Customer Success 

The Coop Authority

The Co-op Authority helps mailers understand and improve their co-op modeling.  We offer Annual, Bi-Annual and Quarterly audits of your models, performance and pricing to assure you are getting the biggest bang for your buck across all co-ops you are utilizing.  Questions like, is the correct data being used to create my models?  Are the right files coming into my models?  Are the models holding up over-time and if not, how can that be corrected?  are all questions we answer for our clients.  We also offer to act as your circulation arm if needed and engage in in-depth list analysis to uncover hidden gems in circulation plans.  If you find the "black box" overwhelming or you simply don't have time to monitor your co-op use more closely, let the Co-op Authority make your circulation program more effective!

President

Path2Response LLC

Path2Response transformational cooperative data platform powers customer acquisition and retention in both offline and online channels. P2R combines an experienced team with untapped data sources, the latest open source technology and leading edge data science to deliver improved marketing ROI for our client partners. We optimize and deliver responsive audiences to our clients.

Sr. Director Client Services

4Cite Marketing, LLC

Sales and marketing role for 4Cite's suite of services including email retargeting for cart and site abandon, and their unique On-target product which allows clients to target consumers when they are in their email box, by device.

Vice President

Epsilon

Strategic consulting role consisting of building out the FastPath Strategy at Epsilon.  Also manage special projects and sales initiatives for the Multi-channel and Retail business arm.  Work with both Account Executives and Clients to map out a plan to streamline their marketing ROI by leveraging Epsilon's data assets.  Help guide modeling and product strategy and design.  Developed new training program and course work for new hires in the sales arena.

Vice President, Product Sales

Strategic consulting role for the FastPath Strategy and Product within the Epsilon Targeting Multi-channel Marketing and Retail verticals.  FastPath allows clients to have all their prospect circulation needs met through Epsilon Targeting.  In this role I ensure external product awareness for clients and internal awareness of the strategy.  Develop training materials, sales materials, and the customer experience in support of FastPath.  Manage contract development, test plans, trend analysis.  Develop and manage technical application of product through testing and rollout and act as the category expert both internally and externally.

Sr. Director, Product Sales

NextStep Electric, Inc.

Oversee and develop company marketing and sales strategy, build out sales team, create sales/marketing materials for target market and investor facing materials for company financing, including business plan, executive summary and financials.

SVP Sales and Marketing

NextAction

Developed business and strategic plan to launch NextAction a co-operative database company.  Instrumental in growing the company from 6 employees and a handful of clients to over 100 employes and over 1200 catalog clients in just 4 years.

In the VP Client Service role I managed a staff of 24 responsible for over $22 million in yearly revenue.  Oversaw hiring, training, product development and budgeting for the account management group.

Founding Partner/Vice President Client Services

Sales and Marketing professional with a career focus in early stage and entrepreneurial companies.  Co-founder, NextAction, a co-operative database company. Advisory board member for early stage companies.  Experienced in start-up operations and rapid growth environments. Led metric driven sales organizations of upwards of $40 million in revenue across multiple industries including catalog, retail, publishing, fundraising and clean-tech.

Specialties: Sales and Marketing * Behavioral Targeting and Predictive Modeling * Market Research and Performance Analytics * Sales Training and Materials * Marketing Strategy and Marketing ROI * Account Management and Customer Service * Direct Marketing * CRM * Sales Management

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