Università Cattolica del Sacro Cuore

Digital Marketing lectures for the Master course in Financial Innovation, FinTech, AI, Blockchain, Cybersecurity and Metaverse (2022, 2023, 2024, 2025).

Lectures in corporate headquarters for a national insurance group (over half a billion euros in premium income); Digital Communication and Gen AI labs for a major insurance association (2024). 

Open course design and implementation "Generative Artificial Intelligence for financial Digital Marketing" (upcoming in 2025).

Adjunct Professor of Digital Marketing & Generative Artificial Intelligence

European School of Economics

The ever-evolving digital economy has fundamentally reshaped how businesses operate, leveraging technological innovation to create competitive advantages in global markets. This module focuses on how advancements in Information and Computing Technology (ICT)—such as AI, mobile technologies, and data analytics—enable businesses to adapt to shifting consumer behaviors and dynamic market conditions. Students explore critical concepts like search engine optimization (SEO), omnichannel marketing, and customer relationship management (CRM), understanding their role in driving digital transformation.

Through a rigorous analysis of business-to-business (B2B) and business-to-consumer (B2C) frameworks, the course examines how tailored strategies can address cultural nuances, optimize service design, and ensure legal and ethical compliance in diverse regions. The curriculum underscores the importance of aligning e-commerce platforms with customer needs and emphasizes adopting sustainable practices in digital business models. By integrating theory with real-world applications, including SWOT analyses, case studies, and cross-cultural marketing strategies, participants can critically evaluate e-business models, design comprehensive digital strategies, and address cybersecurity and supply chain disruptions. This holistic approach ensures that students are equipped with the analytical tools, cultural awareness, and technological expertise needed to thrive in the competitive landscape of global E-commerce.

Professor of Cross-Cultural E-business and E-commerce

I provide students with frameworks, tools and concepts on branding, positioning, brand equity, repositioning and brand value. Course delivered in English.

Professor of Branding & Positioning

Cegos Italia

I design and delivery learning programmes to facilitate the business adoption of Generative AI. Building upon my extensive experience in digital marketing and communication, I am committed to advancing these fields by incorporating cutting-edge strategies and tools. My approach emphasizes the creation of dynamic and interactive learning experiences, tailored to equip professionals with the skills necessary to navigate and excel in the evolving digital landscape.

Corporate Trainer

Job Farm

In an era flooded with AI hype, I guide participants to focus on what truly matters: grounding decisions in data they can trust. We explore how AI can be a powerful amplifier, but only when it serves a well-designed, transparent process rooted in clear business questions. DDM shouldn't chase dashboards or trends, focusing instead on building a mindset where technology and insight work together to support real impact.

Professor of Data-driven Marketing

SAE Institute

Joint course for the academic diplomas in Audio and Video Production. Modules: digital productivity, WordPress, content marketing, personal branding. Final exam: WordPress website. Assessment criteria: CMS use, effectiveness for online presence, communication skills and styles, coherence of artistic identity and/or professional proposal, and quality of digital portfolio elements. Chair confirmed for 2025.

AFAM Professor of Digital Technologies and Applications

Irion

Consulente senior

Experienced SEO & Content Marketing & PR Specialist 

Responsible for Corporate and Support websites: WordPress development, Content Strategy and Search Engine Optimization (SEO). Media Relations.

Marketing Specialist

Milano Weekend

We specialise in leisure information. Milano Weekend, founded in 2012, became Italia Weekend Network (added Rome, Florence, Marche, Bologna) in 2017. We launched Piemonte Weekend in September 2024. I managed dozens of content writers, a six-figure budget, software agencies, partnerships, freelancers and suppliers. I carried out the market analysis for the launch and editorial positioning, developed as a special product the Expo Edition (2015) and the expansion to Italia Weekend, as well as the SEO and public relations strategies, but above all the ongoing training of colleagues.

Publisher & SEO

DAMA Italy

Media relations for the Italian chapter of the Data Management Association, in particular the DAMA Italy Annual Convention (DIAC) and the EMEA Data Conference.

Press Officer

Istituto Lorenzo de'​ Medici

Leveraging my expertise in marketing and communication, I designed and delivered a comprehensive course tailored to the dynamic needs of the modern business landscape. Teaching in English, I engaged a group of 23 students from the USA, fostering an interactive learning environment. My approach emphasized practical applications and critical thinking, empowering students to excel in global marketing contexts.

Professor of Integrated Marketing Communication

Mylia Advancing Humanity

Professor of Digital Marketing (Social Media and CRM)

SEO & Content Marketing | Professor | Publisher

Content strategist, Gen AI expert and trainer, university lecturer, digital publisher, and journalist with 22 years of career (B2B+B2C). I study and practice online media, marketing technology (MarTech), software selection, CMS (Enterprise WordPress), CRM strategies, and media relations. 

I'm currently an adjunct professor of Digital Marketing & Consumer Behaviour (Università Cattolica), Branding & Positioning and Cross-Cultural E-business and E-commerce (European School of Economics), and Digital Technologies and Applications (SAE Institute). I am a Corporate Trainer for Cegos Italia, designing and delivering advanced learning programs on AI, Digital Tech and Communication.

Publisher of the Italia Weekend Network (six websites: Milan, Rome, Florence, Bologna, Marche, Piedmont). Speaker, author, and contributor to Italian and international books, events, and podcasts. 

I like learning, teaching, writing, simplifying complex information, and sharing ideas, models, and frameworks. Above all, staying in class. Homines dum docent discunt!

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