Andrea Phills's Linkedin Analytics

Leading brand and sales initiatives, my focus is on pioneering innovative marketing strategies that resonate with consumers and retailers alike. Driving revenue across a portfolio of integrated B2C and B2B media programs. My efforts have led to remarkable revenue milestones 71% YOY sales increase in 2021 and a 52% spike in 2023 for record-breaking revenue growth. Specializing in holistic digital & print advertising strategies, I have consistently fostered strong partnerships with top-tier clients, including Mondelēz. Mars and Nestle, driving our brands to new heights. As a 2x President’s Club Award recipient, I am a leader in managing relationships with Tier 1 CPG brands, SMBs and agency partners. I've excelled in selling and negotiating impactful integrated campaigns that enhance brand visibility across multiple channels. My commitment to fostering consumer engagement and brand awareness is unwavering, and I’m dedicated to guiding Canadian consumers towards innovative, quality products. Areas of Expertise: - Strategic Sales and Brand Leadership - New Business Development - Client-Focused Approach - Learning Agility and Strong Intellect - Analytics & Data Insights - Shopper Marketing - Omni-Channel Marketing - Search & Display Ads - Retail Media - Audience Behaviour and Segmentation - Collaboration and Teamwork - Strong Digital Acumen - Organizational and Time Management - C-Level Presentations and Communication - Solution-Oriented and Results-Driven - Creative Development - Graphic Design Proficiency - Proficient with Hoosuite, Buffer, G-Suite, Adobe, MS Office, ZohoCRM, Salesforce & LaunchPad