LAOLA1

Reporting directly to the managing director, my main responsibilities are: 

● Managing a major reorganization process to build a new department vision from scratch and to inspire a whole new team 
● Heading the newly formed BI & Mgkt team with the 2 units ‚Business Innovation‘ & ‚Marketing‘, by leading , supervising & developing 8 team members 
● Fostering a true business innovation culture 
● Re-thinking B2B marketing strategy 
● Further developing brand & B2C marketing strategy 
● Supervising development of first data strategy (lake, catalogue, warehouse, visualization) 
● Annual budget forecasting and controlling
● Managing OKRs

Head of Business Innovation & Marketing

Reporting directly to the managing director, my main responsibilities were: 

● Managing a major structural change process within Austrias largest digital sports content editors team to empower 5 content leads with 5 sports content competencies & teams 
● Heading the digital sports content editors team with the 5 new units ‚daily news’, ‚background stories’, ,big screen/video’, ‚social media‘ and ‚service journalism‘ 
● Leading, supervising & developing 5 sports content team leads & 1 project manager directly and indirectly +20 digital sports content editors 
● Responsible for portfolio & performance of all digital LAOLA1 channels (laola1.at, ski1.at, LAOLA1 social media channels, live streaming) and LAOLA1 TV
● Developing & implementing content strategy 
● Annual budget forecasting and controlling
● Regular bench marking and market research

Head of Content

Corvis

Reporting directly to the co-founder & CEO, my main responsibilities were:

● Heading the Performance Marketing team  
● Leading, supervising & developing staff members
● Consulting clients in reaching their digital marketing objectives to either scale online shop turnover, online donations or online leads  
● Consulting clients by improving their current digital customer journey strategy with state of the art online performance marketing techniques
● Supervising the implementation of digital datadriven performance marketing, fundraising or lead campaigns on Facebook, Instagram, LinkedIn, TikTok, Snapchat etc.
● Supervising the production and copywriting of digital ad creatives and conversion-optimized landing pages 
● Ensuring timely project controlling of clients’ performance marketing projects

Director Performance Marketing

RED NOSES Clowndoctors International

Reporting directly to the co-founder & CEO, my main responsibilities were:

● Heading the marketing & communications office at the Vienna-based headquarters of the Red Noses Group (11 local partner organisations in Europe & Middle East)
● Leading, supervising & developing team members 
● Consulting fundraising, marketing & communications teams in all local partner organisations to coordinate key strategic fundraising as well as marketing and communications initiatives
● Managing and developing the brand (architecture, trademark protection and strategy) 
● Planning and implementing international campaigns in cooperation with all local organisations
● Rolling out 11 country website relaunch and switch to one screen design, technology & CMS
● Developing commununication strategies for European grants applications
● Ensuring tight, clear, budgetary setting, control and regular forecasting

Head of Group Marketing and Communications

Jollydays GmbH

Reporting directly to the co-founder & CEO, my main responsibilities were: 

● Heading the marketing & e-commerce office with 3 units „branding & content marketing“, „customer experience marketing“ and „search engine & performance marketing“
● Leading, supervising & developing 8 staff members
● Responsible for e-commerce targets for all online channels (SEA, SEO, affiliate, direct, social, email)
● Annual marketing budget forecasting and controlling
● Further developing of brand and content strategy
● Supervising agile website development to improve user experience	
● Supervising all above and below-the-line marketing campaigns and communication activities
● Regular bench marking and market research

Head of Marketing & eCommerce

Modul University Vienna

From summer 2010: reporting directly to the Managing Director, I was heading the University Communications office as well as supervising the sales team in absence of office head (5 staff members in total), having the following main responsibilities: 

● International brand management and development for 3 campus locations (Vienna, Dubai, Nanjing)
● Representing the university at many higher education events and student recruitment fairs e.g. in Central and Eastern Europe & the US
● Supervising all public relations & media activities
● Supervising all digital marketing and communications activities (focus: search engine marketing, social media and email marketing)
● Planning and controlling the marketing budget
● Optimizing the existing IT marketing systems (website, CRM, email)
● Regular bench marking with global university peers 
● Supervising contracted external consultants

Head of Marketing and Communications / Deputy Head of Sales

Until summer 2010: reporting directly to the Managing Director, I set-up and supervised the units marketing/communications/PR, admissions and sales in „start-up phase“ at newly founded university (3 staff members), having the following main responsibilities:

● International brand development 
● Set-up of marketing, PR and sales strategies and the required processes & IT systems 
● Planning and controlling marketing budget 
● Supervising contracted external consultants

Marketing, PR & Sales Manager

Sacher Hotels

Reporting directly to the Sales Director, my main responsibilities were: 

● Key account management of local corporate accounts (retail, pharmaceutical,entertainment, real estate & embassies)
● Regional sales manager for Middle East: coordination of all marketing/PR activities and acquisition of corporate and leisure business
● Local and international sales meetings & contracting
● Organization of international sales trips as well as attendance at international and national fairs
● Manager on duty (responsibility for hotel operations on evenings and weekends in absence of Hotel Manager)

Sales Manager

CREVO Marketing & Media KG

Reporting directly to the founder, my main responsibilities were: 

● Responsibility for customer acquisition and retention, project management, pricing and for the establishment of a certain brand identity
● Supervision of marketing team
● Customer acquisition and retention of local corporate accounts (hotels, restaurants, entertainment)
● Project management
● Coordination of marketing campaigns

Marketing & Sales Manager

Holmes Place

Reporting directly to the Sales Manager, my main responsibilities were: 

● Member acquisition of private customers and corporate accounts
● Member relationship management 
● Consulting & contract management 
● Coordinating and organizing marketing activities 
● Complaint management
● Organizing events and promotional campaigns

Corporate Sales Consultant

Seasoned marketing & communications expert with 15 +years of leadership experience in restructuring & building teams as well as managing external agencies - in disciplines like strategic & digital marketing, content development & management, brand development & communication and public relations. Also, 15 +years of department head responsibilities in the profit & non-profit sector - in industries such as higher education, e-commerce, healthcare, online marketing and media. 

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