Andrea T.'s Linkedin Analytics

(All posts on my personal LinkedIn page are my own and do not represent the postings or opinions of any companies I am associate of.) Broadly, Andrea commands 22 years in banking, fintech, consulting, and entrepreneurship across a variety of functional roles in both corporates and startups, with a sharp focus on Asia's tech and business ecosystems. She is adept at connecting multiple disciplines, cultural nuances, and bridging across various functions, in particular for - building marketing and communications teams from 0 to 1 - structuring and transforming teams to pivot to new markets or segments - nurturing key talent to lead various initiatives These are marked by deep expertise and empathetic leadership style to foster transformation and innovation in the teams she has managed close to two decades. Currently, Andrea is a B2B marketing and communications business leader who connects technical product expertise with marketing strategies to develop go-to-market and brand initiatives for APAC. These include channels, solution marketing, lead generation, thought leadership, PR, branding and communications in collaboration functions such as sales, partnerships and product roadmaps. She is passionate about working in new or emerging environments, where new market or product segments are at the stage of building or change, creating new business structure and potential new markets. In line bridging across disciplines, Andrea is part of various web3 networks and currently incorporating Gen AI into business processes, marketing & femtech. In her roles, Andrea has spoken at various events. Today, she is keen to support senior corporate women leaders, mentor young leaders and have established links in various entrepreneurial networks. Her deep expertise in APAC ecosystems includes understanding cross-cultural work culture. Overall, she has worked out of Singapore, Taiwan & Hong Kong and is bilingual in both English & Mandarin. In parallel with her corporate journey, for the last 7 years, Andrea also has a passion as a certified coach and educator. She works with individuals, couples and groups to navigate tough or taboo conversations. She has appeared on media, co-authored books around wellness and life transitions. Whether crossing functions in corporates or startups, Andrea continues to navigate uncharted territories, while applying a modern Asian lens to all her professional endeavours.