Andrea T.'s Linkedin Analytics

(All posts on my personal LinkedIn page are my own and do not represent the postings or opinions of any companies I am associate of.) Andrea is a fintech marketing and communications business leader with a dynamic career. She commands 21 years in banking, fintech, and consulting, with a sharp focus on Asia's fintech FX and payments sectors. Her adept handling of professional challenges, cultural nuances, and strategic bridging is marked by deep expertise and empathetic leadership style that fosters transformation and innovation. She has built and managed strategic business frameworks and B2B marketing strategies for the breadth of marketing functions: channels, solution marketing, lead generation, thought leadership, branding and communications across functions such as sales, partnerships and product roadmaps, especially for APAC. Consulting in financial services meant working with banks to build new markets and/or segments, with new business structure. In her roles, Andrea has spoken at various events. Today, she is keen to support senior corporate women leaders and mentor young leaders. Her deep expertise in APAC ecosystems includes understanding cross-cultural work nuances. She has worked in Singapore, Taiwan & Hong Kong. In parallel with her corporate journey, for the last 7 years, Andrea also has a passion as a certified coach and educator. She works with individuals, couples and groups to navigate tough or taboo conversations. She has appeared on media, co-authored books around female wellness and life transitions. Whether crossing functions in corporates or startups, Andrea continues to navigate uncharted territories, while applying a modern Asian lens to all her professional endeavours.