We Shape This

We Shape This is viral marketing agency that turns businesses & personal brands into educational influencers. We help personal brands, celebrities & businesses create VIRAL content that converts.

Founder & CEO

Sapphire Apps Media

Sapphire Apps Media is a viral marketing agency with a winning track record in the social media space.

· Oversaw TikTok's amplification program in the German, Turkish, French, United Kingdom, Italian, and Russian regions generating over 300M views & 200K downloads per month.

· Spearheaded viral marketing campaigns delivering millions of views for companies like Tencent, Disney, Viacom, Tally, TikTok, Monkey, Lark, and more.

Head of Global Trends

WORLDZ

WORLDZ is a global community and summit connecting today's most influential business and cultural leaders with rising stars to mentor, collaborate, and create the world of tomorrow.

Social Media, Marketing & Creative 

PTTOW!

PTTOW! is an invite-only community for today's most creative and inspiring CEOs, CMOs, and Icons from all 70 major industries which are shaping our culture. Members include His Holiness the 14th Dalai Lama, Shaun White, Kerri Walsh Jennings, David Blaine, Quincy Jones, will.i.am, Kelly Slater, Tony Hawk and David Guetta as well as top executives from VICE, GM, Apple, Red Bull, GoPro, Google [x], Coke, YouTube, the U.S State Dept., Facebook, Instagram, Warner Bros and many more.

Odyssey Online

Odyssey is a social content platform that discovers and shares a chorus of millennial voices. The platform empowers its thousands of creators to contribute and share what matters to them. 

I've been accountable for:
• Gathering and managing a content creation team for Odyssey's video program (8+ members).
• Creating weekly visual content. 

I've developed skills such as:
• Leadership skills.
• Strong oral and written communication skills.
• Video production.
• Video editing.
• Social media sharing strategy.

Producer

Odyssey is a social content platform that discovers and shares a chorus of millennial voices.

I've been accountable for:
• Submitting weekly articles for Odyssey's online social content platform.
• Recruiting potential employees in order to expand our editorial team. 
• Writing original and sharable content.
• Edit articles to be submitted to the managing editor. 

I've developed skills such as:
• Leadership skills.
• Strong oral and written communication skills.
• Strong creative and organizational skills.
• Social media sharing strategy.

Creative Writer | Assistant Editor in Chief

¡Hola! Andrea is a digital marketing and branding expert born in Venezuela, raised in 5 countries, and currently based in Los Angeles. 

Throughout her career, Andrea has had the opportunity to help companies like Tencent, Adobe Systems, TikTok, YouTube, The Female Quotient, PTTOW!, WORLDZ, and more, reach larger audiences and tell authentic stories through social media strategies, content production, and curation. Her multicultural and young approach breathes new life into global brands and successfully targets Millennial and Gen Z audiences with her strategies. 

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Andrea Casanova's Linkedin Analytics

Andrea Casanova

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Andrea Casanova

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Andrea Casanova's Linkedin Analytics