Ginger

Building the first AI inbox management tool for creators. Let Ginger handle your deals while you focus on what you do best: creating.

Co-Founder

We Shape This

We Shape This is viral marketing agency that turns businesses & personal brands into educational influencers. We help personal brands, celebrities & businesses create VIRAL content that converts.

Founder & CEO

Sapphire Apps Media

Sapphire Apps Media is a viral marketing agency with a winning track record in the social media space.

· Oversaw TikTok's amplification program in the German, Turkish, French, United Kingdom, Italian, and Russian regions generating over 300M views & 200K downloads per month.

· Spearheaded viral marketing campaigns delivering millions of views for companies like Tencent, Disney, Viacom, Tally, TikTok, Monkey, Lark, and more.

Head of Global Trends

WORLDZ

WORLDZ is a global community and summit connecting today's most influential business and cultural leaders with rising stars to mentor, collaborate, and create the world of tomorrow.

Social Media, Marketing & Creative 

PTTOW!

PTTOW! is an invite-only community for today's most creative and inspiring CEOs, CMOs, and Icons from all 70 major industries which are shaping our culture. Members include His Holiness the 14th Dalai Lama, Shaun White, Kerri Walsh Jennings, David Blaine, Quincy Jones, will.i.am, Kelly Slater, Tony Hawk and David Guetta as well as top executives from VICE, GM, Apple, Red Bull, GoPro, Google [x], Coke, YouTube, the U.S State Dept., Facebook, Instagram, Warner Bros and many more.

Odyssey Online

Odyssey is a social content platform that discovers and shares a chorus of millennial voices. The platform empowers its thousands of creators to contribute and share what matters to them. 

I've been accountable for:
• Gathering and managing a content creation team for Odyssey's video program (8+ members).
• Creating weekly visual content. 

I've developed skills such as:
• Leadership skills.
• Strong oral and written communication skills.
• Video production.
• Video editing.
• Social media sharing strategy.

Producer

Odyssey is a social content platform that discovers and shares a chorus of millennial voices.

I've been accountable for:
• Submitting weekly articles for Odyssey's online social content platform.
• Recruiting potential employees in order to expand our editorial team. 
• Writing original and sharable content.
• Edit articles to be submitted to the managing editor. 

I've developed skills such as:
• Leadership skills.
• Strong oral and written communication skills.
• Strong creative and organizational skills.
• Social media sharing strategy.

Creative Writer | Assistant Editor in Chief

¡Hola! I’m Andrea, a viral marketer, keynote speaker, and content creator originally from Venezuela and now based in Los Angeles. Over the years, I’ve had the privilege of leading conversations about personal branding, content creation, and social media marketing—always with a focus on storytelling. My passion for this craft started early, working with incredible names like TikTok, DJ Tiësto, Amazon and more.

I’m also deeply passionate about advocating for diversity and inclusion, speaking on topics like financial literacy, and the unique challenges faced by underrepresented creators and entrepreneurs. My insights have been shared at amazing events like Adobe MAX, ALPFA, and VidCon, and I’ve been trusted by global brands like Disney, ByteDance, Meta, Shopify, Microsoft, Snapchat, Google Pixel, and Thinkific.

As a Latina entrepreneur and content creator, I love bringing a grounded, thoughtful perspective to every project and stage I step on, always with the goal of uplifting and inspiring others. Some of my favorite moments include producing and starring in 60 Day Hustle on Amazon Prime Video, appearing in Netflix’s The New Americans: Gaming A Revolution, and being featured on the Roku Channel’s Sidehustlers. My work has also been highlighted in publications like Entrepreneur, Forbes, Bloomberg, LATV, Adobe Magazine, and Microsoft Magazine. 

When I’m not helping clients go viral or coaching creators on monetization, you’ll probably find me napping with my 17-year-old senior dog, Captain Scruffles, playing pickleball, or building the first AI inbox management tool for creators. (Ask me about Ginger!)

Got the privilege to sit down with LinkedIn’s COO, Daniel Shapero, to talk about creativity, leadership, and AI, and how his journey as a creator (aka a public-facing executive🤳) has helped LinkedIn build deeper connections at work that directly impact the company’s growth.

As a young creatorpreneur building Ginger for Creators, what stood out most to me was Dan’s take on authenticity <> leadership: 

The best version of a leader is when there’s no difference between the personal and the professional you.

And for me, it’s important that who I am during a work Zoom, filming a TikTok, or hanging out with my senior dog is cohesive.

Grateful to LinkedIn & the team at Edelman // Assembly Media, Inc for creating spaces where conversations like this can happen, where tech, storytelling, and leadership intersect.

˖ ᡣ𐭩 ⊹ ࣪  ౨ৎ˚₊

Welcome back to my LinkedIn-exclusive show Creative Brief: your quick dive into tech, AI, and storytelling, and how creatorpreneurs are using it to redefine what’s possible.

Andrea Casanova

Automating & negotiating creator deals with Ginger

Most creatorpreneurs’ biggest business bottleneck is loneliness.

I’m not embarrassed to admit that it’s affected me before.

I’m a creatorpreneur with cofounders in different cities, working from home, and whose career can “easily” thrive behind a screen.

But I realized my environment wasn’t setting me up for success.

My inspiration was at an all-time low.
My insecurities were louder than my ambiance music.
My pickleball paddle begged me to use it.

So I decided to do a 180 and invest in myself harder than ever.

⋆˙⟡ Public speaking classes at The KINN
⋆˙⟡ Coworking memberships at The Lighthouse // Soho House & Co
⋆˙⟡ Two accelerators running at the same time (one startup-focused & one creator-focused)

I know what you’re thinking:

“That’s so much money.”
“You don’t need all that.”

Idc. I’m not buying spaces or lessons.

ᯓ★ I’m there to surround myself with people who get what I’m going through.
ᯓ★ To create structure when my days have none.
ᯓ★ To build accountability when I’m the only one in the room.

Working from home isn’t the problem.
Working alone is.

If you’re struggling with motivation, ask yourself:

When was the last time you were around people who inspired you?

The answer might be your bottleneck.

Starting over doesn’t mean starting from scratch. Here’s how I’d rebuild my career with LinkedIn’s AI tools. 🛠️ #LinkedInPartner LinkedIn

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Andrea Casanova's Linkedin Analytics

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Andrea Casanova

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Andrea Casanova's Linkedin Analytics

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