Andre Bothma's Linkedin Analytics

Mature cross-functional project and workflow manager with extensive travel, RCBI and startup exposure. Strong team and marketing management experience, with a flair for building and maintaining employee engagement. Data oriented decision maker with an eye for detail. Excels at inbound lead generation across a range of products and industries, including Residency and Citizenship By Investment products. CAREER TIMELINE - HIGH LEVEL: 2002 - 2012: Worked as a content specialist in a number of advertising and online marketing agencies and B2B FinTech, moving into team management and digital strategy over time. 2012 - 2014: Employed as National Marketing Director for the Democratic Alliance, responsible for Head Office Marketing Operations, Social, Digital and Direct Marketing (R15m budget accountability) and one national election campaign. 2015 - 2016: Employed as FinTech User Acquisitions Marketing Manager for Clickatell. 2016 - 2020: Managing Director role at Focus Online Travel. Exited the business due to the impact of Covid-19, pivoting to to Residency and Citizenship by Investment industry. 2020 - Present: Marketing Manager and weekly editorial contributor at Sovereign Man. Experience includes extensive online marketing (SEO content strategy) and traditional TTL. Approximately 12 years' experience managing teams of up to 12 professionals. Conducted strategic consulting on numerous blue-chip financial services accounts (BTL). Broad strategic exposure to brand strategy and brand repositioning. CORE SKILLS * RCBI Marketing: Extensive track record of super-qualified lead generation globally. Africa correspondent for Investment Migration Insider (IMIDaily.com). * People Management: Mentoring and managing teams and relationships with internal and external clients and suppliers, with a flair for career path mapping, employee engagement, and increasing staff retention. Project Management: Sound working experience managing freelancers and multidisciplinary teams on larger projects (rebranding and website redevelopment projects, etc). Flair for brand identity formulation and digital art direction. * Entrepreneurial Business Acumen: Extensive experience as affiliate marketer, with one mid-6-figure exit. Assisted two Golden Visa product owners with their go-to-market (GTM) strategies, generating several hundred highly qualified enquires within first 6 months for each product. Assisted various supply chain clients with setting up all-inclusive product bundles at competitive prices. SEE MY LINKEDIN RECOMMENDATIONS FOR TEAM & MANAGEMENT FEEDBACK