Ulula

Designing digital tools that empower businesses to build responsible and resilient supply chains by implementing sustainable grievance mechanisms for workers in labour-based industries around the world.

UX/UI Designer

Self-Employed

• Validated design solutions through design reviews based on visual design principles and industry best practices to ensure product effectiveness and adherence to modern web standards (WCAG)

• Provided constructive feedback on brand visuals, typography styles, colour theory, layout structure and content clarity, to maximize visual impact and user engagement

• Maintained a review quality score of 100% on UserCrowd for participation in 130+ remote usability testing sessions using a variety of research methods like 5-second tests, first click tests, A/B tests, card sorting and task analysis exercises

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Product Design Consultant

• Lead the product design process for 7+ customer insight solutions for global brands, generating continued business investment from international clients over a period of 5+ years

• Facilitated cross-department collaboration by documenting feedback to support all design decisions, resulting in increased transparency with project stakeholders and more efficient management of client expectations

• Collaborated seamlessly with project managers and product engineers using Agile Design workflows and Inclusive Design methodology, fostering a culture of Design Thinking within the company and establishing a routine of design iteration and testing before development

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User Experience Lead

• Designed and developed 10+ digital applications for marketing research, including responsive digital surveys and integrated feedback widgets that captured dynamic feedback and in-moment customer sentiment, enabling brands to better understand their audiences

• Created and built 7+ data analysis and reporting applications with complex dashboards and interactive visualizations that enabled C-suite users to track customer journey and measure brand performance across all brand touch points

• Iterated design solutions using sketches, wireframes, task flows and prototypes, and documented the design process, enabling cross-functional collaboration within the product team, and clear communication of project deliverables to clients

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User Experience Designer

eLUXE

Optimized retail operations for a luxury fashion boutique by managing inventory system and solving inefficiencies in back-office workflow.

• Doubled efficiency for product purchasing and order fulfillment by designing, testing and implementing custom applications that automated error-prone tasks

• Managed integration between webstore and ERP system, maintaining inventory count accuracy and reducing sales errors by 67%

• Enabled real-time tracking of sales volume by creating customized reports, dashboards and automated workflows, resulting in improved business forecasting and more efficient budgeting

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Service Designer

ClicData

Crafted visual identities and interface concepts for 5+ cloud-based applications, including 'Infinis', an innovative Business Intelligence tool that received award-winning recognition and business interest from international clients

• Designed modern user interfaces for phone, tablet and desktop applications following business objectives and technology requirements, leading to positive brand exposure at local industry events

• Re-launched company website and implemented Google Analytics tracking to monitor performance, increasing SEO visitor traffic by 80% 

• Managed and promoted brand presence across all digital channels, achieving email open rates of 17%, and SEM click-through rates of 6% with targeted campaigns in English and French

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User Interface Designer

I am a Digital Product Designer with strong Front-End Development skills, and 10+ years experience delivering innovative B2B digital products to global brands in the fields of marketing research, consumer technology, fintech, ecommerce and SaaS software services.

I specialize in User Experience (UX) and Information Design (ID) for Business Intelligence (BI) and data analytics solutions. I generate business value by helping Big Data brands to structure complex information, visualize & optimize processes, and test & refine design solutions to maximize information clarity and engagement potential for their digital products.

With a degree in Communications and Information Technology (IT), and certifications in User Experience Design (UED) and Responsive Web Design (RWD), I enjoy solving complex problems in business, design and technology using data visualization techniques and user-centred design principles and best practices.

See my latest design projects at apopescu.com

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