Andreea Popescu's Linkedin Analytics

I am a Digital Product Designer with strong Front-End Development skills, and 10+ years experience delivering award-winning B2B and B2C digital products for corporate clients and global brands in the fields of marketing research, consumer technology, fintech, ecommerce and SaaS software services. I specialize in User Experience and Information Design for digital products. I generate business value by helping customer-focused brands to understand their users, structure complex information, visualize processes, and test & refine design solutions to maximize information clarity and engagement potential. I have a degree in Communications and Information Technology (IT), and certifications in User Experience Design (UED) and Responsive Web Design (RWD). I enjoy solving complex design problems using a deep knowledge of user-centred design principles and best practices. View my latest projects at apopescu.com