TRANSACT Denmark

B2B Lead with a heavy focus on GTM Strategies (Demand gen. Demand capture), Account-based Marketing Strategy, TAM & ICP alignment, Thought Leadership and SEO / PPC / Paid Social execution (Paid Search, YouTube, Display, LinkedIn Ads, Meta Ads, Reddit Ads).

Responsible for the Operations, Delivery and Talent Management in our agency across Paid Search and Paid Social, e.g. leading other Directors and employees within these business areas.

Consulting clients within B2B, SaaS, B2C & E-commerce.

Director

Dansk Erhverv - Digital Handel

Member of the Jury, Ehandelsprisen 2025

No Zebra

Leading our Marketing Consulting Team in Copenhagen with 8 specialists and consultants. 

Strategic Business & Marketing Consulting and hands on Performance Marketing execution (Paid, Owned, Earned) for our 50+ Marketing clients.

Clients: B2B, B2C, SaaS, E-Commerce

Head of Marketing CPH

Team Lead for our Marketing Consulting Team in Copenhagen with specialists and consultants.

Strategic Consulting and hands on execution, 360* Digital Marketing, and especially #LinkedInAds

Clients: B2B, B2C, SaaS, E-Commerce

Digital Marketing Consultant & Team Lead CPH

Strategic Consulting and hands on execution, 360* Digital Marketing.

Clients: B2B, B2C, E-Commerce

✅ E-mail marketing
✅ Marketing Automation (HubSpot, ActiveCampaign)
✅ Content Marketing
✅ Paid Social: Facebook, Instagram, LinkedIn, Pinterest
✅ SEM: Google Ads / Display / Shopping & YouTube advertising
✅ SEO
✅ Data analysis & Dashboards (Google Analytics, Google Data Studio, Power BI etc.)

Digital Marketing Consultant

Konsulenthuset ballisager A/S

Management of our Digital Marketing and Communications Department (4-5 Employees) in a Consultancy with 80 Employees: 

• Content Marketing: Articles, blogs, e-books
• Inbound Marketing, Lead generation & Marketing Automation (ActiveCampaign, Apsis)
• Digital Product Development of online counseling services B2C and B2G (in-house Video production, LMS system, tests and other gamification elements)
• Website Manager (WordPress) & CRO
• SEO: Keyword research, on-page optimization and linkbuilding
• Google products: Ads, Analytics, Tag Manager, Search Console, MyBusiness
• Paid Social: LinkedIn & Facebook
• PR: Pitching stories to the national newspapers (Børsen, JP, Berlingske, TV2, Ritzau and more)
• Project Manager, data analyser and author on our large national recruitment reports (Rekrutteringsanalysen & Kandidatanalysen)

A selection of results (since January 2016)
- Inbound: Lead generation resulting in business worth a 7-figure net result (DKK)
- Web: 1.200 % Website Traffic Growth
- SEO: 1.400% Organic Traffic Growth 
- Paid Social campaigns resulting in 1.000+ Leads
- Newsletter: 2.000+ new yearly Subscribers
- LinkedIn Company Page: Organic Follower Growth (400%) 
- 250+ media coverages in national & local newspapers
- Content Production: +150 blog posts & 8 E-books / White papers

Head of Marketing & Communications (CMO)

• Content Marketing: News articles, Blog posts, Newsletter, Video, E-books, Analysis
• Inbound Marketing & Marketing Automation
• Website Manager (WordPress)
• SEO: Keyword research, On-page optimization, Linkbuilding
• Google products: Ads, Analytics, Tag Manager, Search Console, MyBusiness  etc.
• LinkedIn & Facebook: Company page manager and  executing all Paid Social activities
• PR
• Project Management & Event Management: Participation at Fairs, Compilation of Denmarks largest Recruitment Analysis

Marketing and Communications Consultant

Intempus Timeregistrering

Marketing & Communications Manager at a Tech start-up focusing on Mobile Time Tracking distributed as Software as a Service (SaaS). 

• B2B Content Marketing
• Paid Search: Google Ads
• Tracking & Analytics (Google Analytics, Google Tag Manager)
• PR: Articles in News Papers and Magazines
• E-mail & automation 
• Web content: Case Studies, Website Content
• Paid & Organic Social: LinkedIn, Facebook & Twitter
• Customer Sales & Support

Results:
- Starting all Marketing & Communications activities from scratch
- LinkedIn: Organic Follower Growth (300 %) 
- Website: User Growth (51 %) 
- Google Ads: CTR Improvement (2,4 %), lowering CPC (30 %) & Conversion Rate Improvement (3,44%)
- Sales: Contacting 130-140 subscribers per month

Marketing and Communications Manager

Aarhus Universitet

• Event and Project Management (100-500 visitors)
• Editing Communication and Presentation materials
• Professional Student Counselling: Personal meetings, e-mail, phone and chat. 
• Public speaking for large Danish and International crowds
• Recruitment

Student Counsellor

• Application Processing of International Full-time Masters student applicants.
• Written Communication with all applicants

International Admissions Assistant

Jøp, Ove & Myrthu Vest

Internship at a Danish Communications Agency:

• Articles, Newsletters and other Text Productions in English and Danish
• Web Communications: Updating and maintaining websites with CMS tools and SEO
• Communications Analyses and Reports
• Background research for PR related work
• Handling a Corporate Image Research project for a large Financial Institution
• Translation from Danish to German, English and French.

Communications Consultant

Aarhus University, ESSAM Summer School

Student Assistant & Project Manager at a Summer School for International MBA students coming mainly from USA, UK, Australia, Canada, South Africa & China.

Student Assistant

Director @ Transact Denmark (Omnicom Media Group)

Digital Marketeer with 11 years of experience from Agency, B2B, SaaS and E-commerce & 6+ years of Leadership experience.

Experience with developing Business & Marketing Strategies and executing multiple Digital Marketing disciplines on an operational level. A few highlights:

► Marketing Strategy (B2B, Ecom): Account-based Marketing, Revenue-driven Marketing, Lead generation, Demand Gen, D2C, Drive-to-Store, Omnichannel

► Content Marketing & Copywriting: Articles, Blog, E-books, Analyses, Case Stories 

► Paid Social: LinkedIn Ads, Meta Ads, Reddit Ads, Pinterest Ads

► SEM: Google Ads Search, Google Display, YouTube Ads, Bing Ads

► SEO: Analysis, Optimization & Linkbuilding

► Marketing Automation / E-mail Marketing (HubSpot, ActiveCampaign, Klaviyo, Mailchimp)

► Website management (several different CMS’es, e.g. WordPress, Umbraco, Shopify etc)

► Bonus: PR (300+ Stories pitched and published in national & local Danish newspapers i.e. Berlingske, Børsen, JyllandsPosten)

Taplio

André Hedegaard Madsen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}André Hedegaard Madsen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

André Hedegaard Madsen's Linkedin Analytics