TRANSACT Denmark

Director

No Zebra

Leading our Marketing Consulting Team in Copenhagen with 7 specialists and consultants. 

Strategic Business & Marketing Consulting and hands on Performance Marketing execution (Paid, Owned, Earned) for our 50+ Marketing clients.

Clients: B2B, B2C, SaaS, E-Commerce

Head of Marketing CPH

Team Lead for our Marketing Consulting Team in Copenhagen with specialists and consultants.

Strategic Consulting and hands on execution, 360* Digital Marketing, and especially #LinkedInAds

Clients: B2B, B2C, SaaS, E-Commerce

Digital Marketing Consultant & Team Lead CPH

Strategic Consulting and hands on execution, 360* Digital Marketing.

Clients: B2B, B2C, E-Commerce

✅ E-mail marketing
✅ Marketing Automation (HubSpot, ActiveCampaign)
✅ Content Marketing
✅ Paid Social: Facebook, Instagram, LinkedIn, Pinterest
✅ SEM: Google Ads / Display / Shopping & YouTube advertising
✅ SEO
✅ Data analysis & Dashboards (Google Analytics, Google Data Studio, Power BI etc.)

Digital Marketing Consultant

Konsulenthuset ballisager A/S

Management of our Digital Marketing and Communications Department (4-5 Employees) in a Consultancy with 80 Employees: 

• Content Marketing: Articles, blogs, e-books
• Inbound Marketing, Lead generation & Marketing Automation (ActiveCampaign, Apsis)
• Digital Product Development of online counseling services B2C and B2G (in-house Video production, LMS system, tests and other gamification elements)
• Website Manager (WordPress) & CRO
• SEO: Keyword research, on-page optimization and linkbuilding
• Google products: Ads, Analytics, Tag Manager, Search Console, MyBusiness
• Paid Social: LinkedIn & Facebook
• PR: Pitching stories to the national newspapers (Børsen, JP, Berlingske, TV2, Ritzau and more)
• Project Manager, data analyser and author on our large national recruitment reports (Rekrutteringsanalysen & Kandidatanalysen)

A selection of results (since January 2016)
- Inbound: Lead generation resulting in business worth a 7-figure net result (DKK)
- Web: 1.200 % Website Traffic Growth
- SEO: 1.400% Organic Traffic Growth 
- Paid Social campaigns resulting in 1.000+ Leads
- Newsletter: 2.000+ new yearly Subscribers
- LinkedIn Company Page: Organic Follower Growth (400%) 
- 250+ media coverages in national & local newspapers
- Content Production: +150 blog posts & 8 E-books / White papers

Head of Marketing & Communications (CMO)

• Content Marketing: News articles, Blog posts, Newsletter, Video, E-books, Analysis
• Inbound Marketing & Marketing Automation
• Website Manager (WordPress)
• SEO: Keyword research, On-page optimization, Linkbuilding
• Google products: Ads, Analytics, Tag Manager, Search Console, MyBusiness  etc.
• LinkedIn & Facebook: Company page manager and  executing all Paid Social activities
• PR
• Project Management & Event Management: Participation at Fairs, Compilation of Denmarks largest Recruitment Analysis

Marketing and Communications Consultant

Intempus Timeregistrering

Marketing & Communications Manager at a Tech start-up focusing on Mobile Time Tracking distributed as Software as a Service (SaaS). 

• B2B Content Marketing
• Online Marketing: Google AdWords, Google Analytics, Google Tag Manager.
• PR: Articles in News Papers and Magazines
• Blog Posts
• Newsletters
• Web Communication: Case Studies, Website Content
• Social Media Marketing: LinkedIn, Facebook & Twitter
• Customer Sales & Support

Results:
- Starting all Marketing & Communications activities from scratch
- LinkedIn: Organic Follower Growth (300 %) 
- Website: User Growth (51 %) 
- Google Ads: CTR Improvement (2,4 %), lowering CPC (30 %) & Conversion Rate Improvement (3,44%)
- Sales: Contacting 130-140 subscribers per month

Marketing and Communications Manager

Aarhus Universitet

• Event and Project Management (100-500 visitors)
• Editing Communication and Presentation materials
• Professional Student Counselling: Personal meetings, e-mail, phone and chat. 
• Public speaking for large Danish and International crowds
• Recruitment

Student Counsellor

• Application Processing of International Full-time Masters student applicants.
• Written Communication with all applicants

International Admissions Assistant

Jøp, Ove & Myrthu Vest

Internship at a Danish Communications Agency:

• Articles, Newsletters and other Text Productions in English and Danish
• Web Communications: Updating and maintaining websites with CMS tools and SEO
• Communications Analyses and Reports
• Background research for PR related work
• Handling a Corporate Image Research project for a large Financial Institution
• Translation from Danish to German, English and French.

Communications Consultant

Aarhus University, ESSAM Summer School

Student Assistant & Project Manager at a Summer School for International MBA students coming mainly from USA, UK, Australia, Canada, South Africa & China.

Student Assistant

Director @ Transact Denmark (Omnicom Media Group)

Digital Marketeer with 9+ years of experience from Agency, B2B, SaaS and E-commerce & 5+ years of Leadership experience.

Experience with developing Business & Marketing Strategies and multiple Digital Marketing disciplines on an operational level. A few highlights:

► Inbound Marketing & Lead gen

► Content Marketing & Copywriting: Articles, Blog, E-books, Analyses, Case Stories 

► Marketing Automation / E-mail Marketing (HubSpot, ActiveCampaign, Klaviyo, Mailchimp)

► Paid Social: LinkedIn Ads, Meta Ads, Reddit Ads, Pinterest Ads

► SEM: Google Ads Search, Google Display, YouTube Ads, Bing Ads

► SEO: Analysis, Optimization & Linkbuilding

► Website management (several different CMS’es, e.g. WordPress, Umbraco, Shopify etc)

► Bonus: PR (300+ Stories pitched and published in national & local Danish newspapers i.e. Berlingske, Børsen, JyllandsPosten)

Taplio

André Hedegaard Madsen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}André Hedegaard Madsen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

André Hedegaard Madsen's Linkedin Analytics