Andrei Faji's Linkedin Analytics

I'm a brand, content and growth strategist with 14 years of experience across agencies, SaaS, fintechs and global travel and service brands. I create strategic narratives and brand movements, rooted in primary research, customer value and company mission. I've led teams of up to 25 across all marketing functions and also served in advisory and strategic IC roles. A powerful brand is the most durable moat a company can build. It drives sales, increases profits, and earns customer loyalty. Yet many still treat their brand like a coin machine: coin in, prize out. That’s not how it works. But that doesn’t mean brand-building doesn’t work. Some of the things I’ve done over the past 5 years: - Increased share of search by 23% YoY and led a complete brand repositioning, contributing to 60% ARR growth YoY over 3 years. - Grew brand reach 6x, built a 120,000-subscriber newsletter organically, and launched a podcast with 20,000 monthly listeners. - Built customer advocacy programs, launched referral initiatives, and implemented feedback loops that improved NPS to 9.2 and secured a #1 G2 ranking. - Coached execs and functional leaders on keynote delivery, media interviews, long-form thought leadership, and audience building on social. - Led customer intelligence efforts to refine ICP, messaging, and positioning — doubling demo conversions and driving 23% ARR growth YoY. But what I’m most proud of is being a husband and dad of three. Everything I just wrote above? It’s categorically irrelevant to my real mission: raising a family with integrity, adventure, values, and empathy.