Andrei Faji's Linkedin Analytics

I believe in the power of words – stories, expectations, and insights to create experiences that build trust in the market with current and future customers. Obsessed with the customer's experience, I'll always defer to looking at marketing through their lens. I'm curious, people-first, and naturally a bit unorthodox in how I think about creating demand for a product or service. I believe good marketing is a balance between short and long-term investments: sales activation, direct response, and conversion rate optimization for the former; developing a strategic narrative, brand building, and customer experience for the latter. It's always going to be easier to measure the short term, but the long term is what creates unfair advantages in the market. Above all, I love building people up through creative exercises on projects, edifying them in public, and figuring out how to align their work to their bigger life goals. I hate the word "boss" and prefer to be a servant-leader. I fit into a "T" shape marketer, with a strong inclination towards customer research, brand positioning, and figuring out which stories resonate with an audience. I won't pretend I know everything about marketing, because I don't (i.e. attribution models, pricing, and SEO). But what I know, I do very well.