BrassIdeas Advertising

Leader of a talented team solving business problems with creativity. Lead market research (quant and qual), strategy, branding and advertising. www.brassideas.com. Managed the highly successful integrated campaign for Atlassian HipChat (social media, digital video, digital display, OOH) that drove 20X the average CTR for video. Other clients include CPG (Eveready, Rayovac), Technology (Atlassian, Intel, Galvanize, Instructure, Lynda.com) and Automotive (Subaru)

Chief Strategy Officer and CEO

Butler, Shine, Stern & Partners

Leader and manager of strategy, media connections planning and analytics department. Led market research (quant and qual) ideation and strategic thinking, managed partnership with creative and media teams.

Head of Brand Strategy

ZenithOptimedia

Leader and manager of a new innovation department within Zenith as Worldwide Head of Ideas. This was a new, creative role in developing the unexpected, unusual, forward thinking and effective in new and traditional media. Also led partnerships with creative agency teams (e.g. Droga5). Led the highly successful social media campaign for PUMA (the HardChorus) credited with restoring PUMA's soccer business. Other clients included major CPG (Nestle, General Mills) and telecom (Verizon)

SVP, Worldwide Ideas Director

Rhythm NewMedia

Strategic marketing, product development and business development roles for mobile advertising start-up, reporting to CEO.  Successfully sold product concept to Fortune 50 brands and top media agencies. Created positioning and messaging for sales group, exceeded targets within four months. Wrote press releases that upgraded Rhythm from minor workshop to main stage at Cannes festival. Implemented global advertising research for new media of video ads on mobile phones.

VP, Marketing

Publicis and Hal Riney

Head of strategy department, managed and expanded strategy team. Lead strategist for Sprint Wireless, B2B and Local, a $600MM account. Led extensive market research (quant and qual), strategy and ideation team. Part of successful new business team that consolidated all Sprint business with Publicis.

SVP, Head of Brand Strategy

Eleven

Created and sold brand strategy and marketing programs for integrated, multi disciplinary agency - online ads, web design, collateral, design/identity and advertising. Clients include Barclay's iShares, Silicon Valley Bank, Ameristar Casinos.

Wolfe/Doyle Advertising

Brand strategy, business development and general manager roles for advertising agency. Led three successful pitches in first 90 days, including agency's largest account. Managed staff of 22, oversaw agency expansion and addition of New York office. Clients include Avaya, Interland Web Hosting, Electric.com.

EVP, General Manager

Hill Holliday

Created and sold brand strategy, messaging and creative work for clients including Dell, Micron, Aerial Cellular and CVS Pharmacies. Produced more effective creative for Dell within first 90 days, won first print advertising awards for Dell. Successfully repositioned Aerial Cellular. Part of successful new business pitches for Soma.com, CVS and Audible.com

VP, Associate Strategy Director

J. Walter Thompson

Brand strategy, creative development and sales roles. Developed, presented and sold the concept of global branding to Nortel. Promoted to SVP after 9 months. Immensely enjoyed working on United Distillers and Vintners (BV and Glen Ellen wines.)

SVP, Global Strategy Director

Ketchum

Brand strategy and sales role on Bank of America.

Account Supervisor

"A totally different level of marketing thinking" - CEO, Ariat. Need to do more with less in marketing? Need a big win? Make something actually happen in the business? Solve a difficult challenge? Give us a call. 

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