Andrew Gruver's Linkedin Analytics

I’ve spent nearly 20 years in the cannabis industry. That time has spanned the traditional, medical, recreational, and hemp markets. During that time, I’ve occupied numerous roles; from cultivator (specializing in full-sun settings) and buyer, to product manager and, for lack of a better term, cannabis sommelier. Now, I specialize in product development, social media management, email marketing, and content marketing, with a focus on search engine optimization. Thanks to the ever-expanding cannabis landscape, my attention has largely shifted from the plant-touching side of the cannabis industry to cpg-focused e-commerce and all of the marketing that goes along with it.