Merkle

●	Managed 2 clients on Google Ads Search and Microsoft Advertising platform with a combined monthly spend of $1.2 million while carefully maintaining the pacing of each account so that they are not overspending or under-pacing.
●	Interacted with clients face-to-face by providing recommendations based on their campaign performance to help the client open themselves up to more profitable opportunities & as well as gain additional monthly budget for the client’s campaigns to increase their total ROI.
●	Hit clients’ desired KPI which include conducting monthly SQR’s for keyword optimization, creating extensive negative keyword lists, allocating and shifting the budget around to winning assets accordingly, and providing recommendations to clients. 
●	Used Excel to build pivot tables and other Excel functions to share data with clients.  
●	Reported and analyzed campaign performance for clients using Search Ads 360.
●	Used PowerPoint to report to clients. 
●	Updated site links and ad copy for clients.
●	Used Google ads editor to update location negatives, change budget caps, negative keywords, etc.

SEM Analyst

Freelance

●	Built out new paid search campaigns up to $1000 per month driving clicks and leads.
●      Created and tested ad copy, which increased campaign click-through rate from 1 % to 4 % after a week and drove 129 overall clicks. 
●     Conducted keyword research by using Spyfu, SEMrush, and Google keyword planner to find profitable keywords.Improved a campaign metric called quality score from 3 to 5 after optimizing the landing page for a Mortgage Lender.
●	 Built a WordPress portfolio website by editing the pages, installing plugins, and uploading themes. 
●	  Set up Google Analytics and check for page views, duration of users on each page, and bounce rates.
●	 Experienced with Excel by using pivot tables and other Excel formulas to report results to clients.  
●	 Improved the client's landing page by making it mobile and user-friendly, ensuring it is easy for users to contact the client with a clear call-to-action.  
●	 Communicated with clients to understand their business goals to manage expectations and create a custom strategy.
●	 Used Google Tag Manager to set up conversions, analytics, and remarketing tags.
●	 Built a WordPress portfolio website by editing the pages, installing plugins, and uploading themes.  
●	 Reported on KPIs such as clicks, CTR, and conversion rates with clients every month.
●	Conducted QA on ad groups, proper keyword match types, negative keywords, device segmentation, and ad extension.
●	Sampled Google Ads Structure Campaign via Google Drive.

Digital Strategist

Software Applications

• Curated articles and done offsite SEO for client.

Digital Marketing 

Portland Parks & Recreation

• Strong leadership skills by making sure guests are safe at the pool. 

• Provided excellent customer service.

Lifeguard & Swim Instructor 

Digital Marketing excites me because I can experiment with new ideas and learn new technologies. It is a rewarding feeling to get results for clients. Google Ads certified with skills and experience in digital marketing. Out-of-the-box creative problem solver can meet deadlines, and be accountable.

Taplio

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