Prolific

Director of Marketing

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Cisco

Senior Marketing Manager, Webex

Joined Socio April 2021 as marketing employee #4 (team of 20 one year later). Acquired by Cisco July, 21.
-Generated 41% ($3M) of Webex Events' marketing-sourced revenue from paid search, social, YouTube, & review site campaigns  
-Cut PPC spend by 26% YoY and still delivered same number of SQLs (YoY)
-Created & launched ABM program that influenced $1.4M pipeline & 3 CW deals in 6 months from $60K spent on LinkedIn video & lead gen campaigns
-Pivoted paid social (LI & FB) strategy to create demand & impact down funnel results. Aug 2022 - present results:
          -Influenced over 1K opps, $12M pipeline, $3M closed won
          -Triggered 240 net new opps, $3.3M pipeline, $800K CW

Lead demand generation strategy & execution across:
-Paid Search
-Paid Social (LinkedIn, Facebook)
-ABM
-YouTube
-Programmatic Display
-Paid Review Sites

-3x paid media spend and achieved 99% marketing sourced goals in first fiscal year.  
-Successfully tested & scaled 4 net-new performance channels
-Trained an additional paid media team member
-Created demand creation strategy & measurement model 
-Rebrand launch (Socio to Webex Events) in March 2022

In addition to paid media responsibilities, I collaborated weekly with marketing ops, content, & sales team members to:
-Develop new ad creatives 
-Create & analyze CRO tests
-Update ABM lists & messaging
-Analyze inbound marketing data - tracking performance channels/campaigns to SQOs & revenue

Senior Paid Media Manager, Webex Events (Formerly Socio)

Webex Events (formerly Socio)

Joined Socio April 2021 as marketing employee #4 (team of 20 one year later). Acquired by Cisco July, 21.
-Managed paid media budgets across Webex Events & Vidcast brands
-Generated 41% ($3M) of Webex Events' marketing-sourced revenue from paid search, social, YouTube, & review site campaigns
-Cut PPC spend by 26% YoY and still delivered same number of SQLs (YoY)
-Created & launched ABM program that influenced $1.4M pipeline & 3 CW deals in 6 months from $60K spent on LinkedIn video & lead gen campaigns
-Pivoted paid social (LI & FB) strategy to create demand & impact down funnel results. Aug 2022 - present results:
-Influenced over 1K opps, $12M pipeline, $3M closed won
-Triggered 240 net new opps, $3.3M pipeline, $800K CW

Other achievements:
-3x paid media spend and achieved 99% marketing sourced goals in first fiscal year.
-Successfully tested & scaled 4 net-new performance channels
-Trained an additional paid media team member
-Created demand creation strategy & measurement model
-Rebrand launch (Socio to Webex Events) in March 2022

Senior Paid Media Manager

Brainlabs

-Managed $11M annual ad budget across paid search, social, programmatic channels.
-Led client teams across 5 B2B and B2C enterprises
-Responsible for $1M in annual organic revenue

Senior Paid Media Strategist 

Paid Media Strategist

Hanapin Marketing

Paid Media Specialist 

Megaputer Intelligence Inc.

Sales And Marketing Associate

Maxim Healthcare Services

Healthcare Recruiter

Enterprise Rent-A-Car

Management Trainee

High Rock Church

Pastoral Intern

As the leader of Prolific's marketing team, Andrew's passionate about building and evangelizing the brand. Andrew's scope includes: GTM strategy, content/website, events, digital media, and anything to support Prolific's house of brands. 

When not at work, you can catch Andrew creating memories with his wife and two kids, worshiping Jesus with his guitar, running, or enduring the latest Minnesota sports disappointment.

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