Andrew Lam's Linkedin Analytics

I am a highly experienced individual with a proven track record of over 25 years in the apparel and footwear industry. Throughout my career, I have successfully operated in both the Chinese and European markets, establishing myself as a trusted professional with extensive experience in these regions. In China, I have cultivated valuable relationships with key stakeholders, including manufacturers, suppliers, and distributors. This has allowed me to navigate the complexities of the Chinese market and effectively capitalise on emerging trends and consumer demands. My deep understanding of the local culture, business practices, and regulatory landscape has been instrumental in driving growth and profitability. Similarly, my involvement in the UK/European market has been marked by strategic decision-making and innovative approaches. I have leveraged my extensive network to forge partnerships with renowned UK/European fashion brands, retailers, and industry influencers. This has enabled me to stay ahead of market trends, adapt to evolving consumer preferences, and expand market reach. With a strong focus on market research, management, marketing strategy and brand management within the fashion industry,I possess a comprehensive skill set that is well-suited to both the Chinese and European markets. Furthermore, my adeptness at business networking and creating opportunities has allowed me to capitalise on the synergies between these markets and drive sustainable business growth. Throughout my years of work experience in the fashion industry, I have had the privilege of collaborating with an array of prestigious brands, including: Raf Simons Armani Dolce and Gabbana Hogan Levis Benetton Fila Umbro YMC Free People Replay Jeans Mango Jack and Jones ASOS Kurt Geiger Lane Crawford D Mop I.T. SKP Beijing These esteemed partnerships have granted me valuable insights and opportunities to contribute to the success and growth of each brand.