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Outcome oriented COO / Product Director with over 30 years of experience. Currently focused on the marketing industry, helping to introduce Product Thinking to creative industries where AI and automation are driving considerable change. Recent activity includes: • Identified a £9m incremental annual margin opportunity for an agency • Productised a content orchestration platform for a global content production business • Set out an operating model for a highly acquisitive agency group • Productised an agency BAU service, doubling their revenues, increasing gross margin from 65% to 82% • Implemented a fully productised portfolio for a marketing technology business, reducing effort to produce proposals by 80% and moved their pricing away from FTE time to value based / output oriented commercial models • Integrated 7 multi-national agencies into one operational unit • Delivered work for the likes of Ford, EY, Barclays, Hargreaves Lansdown, Compare the Market, Money Saving Expert, Motability
Check out Andrew Radley's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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