Cradlepoint

Senior Manager, Account Based Experience

Demandbase

Role: Provided strategic, technical and managed paid services at a GTM Account Intelligence
company to Enterprise and Mid-Market clients helping them achieve ROI and
desired business outcomes.

• As a Co-founder of the Demandbase Professional Services organization, I helped the team grow from two to 10 employees and take bookings from $0 to over $1M within the first two years.  
• Personally delivered 43% of the total team client output (1000 hours) to close 70 client projects.
• Improved customer satisfaction scores by scaling internal process via maturity assessments, sales training, dashboards, strategic decks, and attribution lite service templates.
• Proved an increase in qualified opportunities and pipeline was correlated with greater Demandbase usage, leveraging data from an enterprise cybersecurity client with 1K+ sales users, robust privacy requirements, and 30+ products.
• Led key project proving high predictive scores were 2x more likely to generate opportunities than chance and post-click Demandbase advertising engagement influenced $50M in pipeline for an enterprise nonprofit software client.

Senior Manager Strategic Professional Services

D2iQ

Role: Managed Go-to-Market strategies and implementation to increase operational efficiencies for a cloud platform solutions provider.
• Developed and championed GTM Sales/Marketing Revenue Model to achieve Board
FY2021 targets.
• Drove 63% account engagement increase and 15% marketing qualified to meeting
booked conversion increase from first-ever ABM program.
• Operationally executed first-ever Cloud Native Virtual Summit, which broke our lead gen
goal by 5x, drove 60% net new leads and involved 30+ sponsors.
• Actively manage and admin our GTM tech stack (SFDC, Marketo, Engagio, Outreach,
LeanData, DOMO) and 2 agencies.
• Directly responsible for six-figure annual budget.
• Deliver AEs and ADRs with automated weekly snapshot account engagement and
opportunity reports, which they use to prioritize their weekly outreach and prospecting.

Senior Manager Marketing Operations

Mesosphere

• Project managed our website/brand/marketing migration from Mesosphere to D2iQ with
640 tasks completed for a 88% success rate.
• Became LeanData sales routing admin and oversaw 30K leads route to 25 ADRs in 30
deployments.
• Drove the purchase of multi-touch attribution vendor Bizible, which gave content
marketing first-time visibility into asset performance.

Marketing/Business Operations Manager

DroneDeploy

Role: Supported Sales and Marketing in implementing strategies and initiatives to streamline operations and processes that raise awareness and drive sales of a drone data technology platform.
• Benchmarked marketing funnel goals via Tableau for C-Suite.
• Drove strategy to improve GTM inefficiencies (i.e., LeanData purchase, cutting low MQL
Reasons, CSM Dashboards).
• Worked with VP of Ops on TAM analysis for NAICS Code sales territory segmentation.
• Rolled out AE and SDR training lead disposition videos and SFDC inbox training.
• Maintained and published source of truth fields for internal constituents to reference.
• Aggregated inventory around all the GTM systems and tools.
• Served as the company marketing automation admin.

Business Operations Analyst

Marketing Operations Manager

UserTesting

Role: Provided data analytics and reporting related to optimizing communication channels for a
company that sells a human insight platform designed to provide qualitative data on customer
experiences.
• Saved company significant budget on reallocating funds from negative ROI syndication channel to enrichment/ABM vendor.
• Enriched entire database, which empowered entire company to more accurately segment, nurture & analyze prospects/customers.
• Tracked our Enterprise Mid-Market 2018 marketing attribution goals.
• Provided actionable insights to team on campaigns, channels and volume.
• Partnered with support to automate email, chat, phone intake process.
• Partnered with ux researchers and solutions consultants to run moderated studies on marketing landing pages and forms for qualitative insights.

LinkedIn

Role: Managed nurture campaigns to drive pipeline of marketing leads for a prominent learning
platform.
• Successfully migrated Marketo to Eloqua & SFDC instances and 27 processes over to LinkedIn stack on 8/1.
• Managed monthly LDC Radar scorecard to ensure marketing targets were met (i.e., 1% CTR, .15% CVR).
• Created Pangea and Headwater acquisition nurtures, which map to buyer stages, and built 2 customer onboarding nurtures.
• Became LinkedIn Learning BU’s campaign targeting expert.

Associate Marketing Operations Manager

• Ensured marketing programs are configured, tagged and run correctly for content marketing.
• Provided actionable intelligence and insight around these programs, our funnel and nurtures.
• Oversaw marketing attribution and our global marketing analytics strategy.
• Managed automatic lead routing so leads are routed to the correct reps in real-time.
• Provided technical support pertaining to webinar setup and CRM systemic troubleshooting.

Lead Generation Specialist, lynda.com at LinkedIn

Lynda.com

• Generated qualified leads through prospects and existing client base.
• Conducted research to identify our target buyers and objectives.
• Generated and organize prospect lists.
• Planned, executed, and measured campaign performance.
• Partnered with Marketing and Creative to develop branded messaging templates for email prospecting.
• Collaborated with Sales to ensure follow-up on trade shows, webinars, and other events.
• Maintained high data quality and integrity in our CRM and other programs.

Lead Generation Specialist

CareFusion

CareFusion’s purpose: CareFusion is a medical technology company with 15,000 global employees dedicated to improving the safety and reducing the cost of healthcare. 

Role: Supported applications and analyzed data to assist Sales in optimizing leads for a company
specializing in medical devices.
•	Drove our 160+ misspellings & 150+ broken links to zero on our 833-page site
•	Provided actionable recommendations to marketing management with goals and objectives dashboards for 11 business units
•	Resolved sales rep content sharing limitations in the field with 3 mobile library Salesforce.com app configurations
•	Contributed to company cost savings through reporting on tradeshow ROI. Tradeshows were cut from ~70 annually to 47 this fiscal year
•	Managed the VOC site survey, which revealed customer feedback on eCatalog creation, order tracking issues, login issues and important search functionality
•	Provide benchmarks and $ forecasting for our V. Mueller eCatalog & cadenced reporting for our Pyxis Customer Portal

Data Analytics Specialist (Global Division)

Responsible for 10x10 tradeshows, tradeshow logistics, tradeshow lead management, meetings/events onsite support and the 5K run

•	 Managed a 5K CareFusion run, which raised $8.5K for the Challenged Athletes Foundation
•	 Managed 10x10 tradeshows at national conferences
•	 Configured registration sites for meetings and events
•	 Developed lead management instructional videos for entire sales force

Marketing Communications Associate/Client Services

Veterans Medical Research Foundation

VMRF’s purpose: VMRF is a non-profit org that provides doctors with the necessary technologies and supplies to conduct research intended to benefit veterans.

•	Classified individuals as either targets, leads, prospects or actives.
•	Managed, organized, merged and connected existing contacts in Salesforce.
•      Created and helped manage VMRF online auction

Research Intern/Volunteer (WOC)

Go-to-Market (GTM) Revenue Operations, Business Intelligence, Customer Success & Senior Services Strategic Consultant with 10+ years of experience helping Enterprise B2B companies become more efficient to achieve their bottom-line objectives.

Core Competencies:
Professional Services, Executive Presentations, Sales Enablement, Revenue Operations, Customer Success, Data Analytics, A/B Testing, Marketing Revenue Attribution (First-Touch, Multi-Touch, Last-Touch), Campaign Building/Tagging, Email Marketing, Lead Scoring, Data Hygiene, Lead Management, Lead Routing, CRM Integration, Content Marketing, Business Intelligence, ABM, Cohort Analysis, Revenue Forecasting.

Software:
Excel, PPT, Word, SQL, Google Analytics, UserTesting, Marketo, Bizible, Eloqua, Moz, Salesforce.com, DOMO,  Tableau, Demandbase, LeanData.

Taplio

Andrew Slutzky's Linkedin Analytics

Andrew Slutzky

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Taplio

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Andrew Slutzky

Want to drive more opportunities from LinkedIn?

Andrew Slutzky's Linkedin Analytics