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I provide AI-optimised SEO strategies that drive genuine organic growth and enhance your search presence. With over a decade of experience from leading Welsh agencies and working with brands like GoCompare, I specialize in leveraging cutting-edge AI insights across all facets of SEO – from intelligent technical audits to data-driven content strategies. Your bespoke SEO plan will be precisely calibrated with AI to meet your unique business objectives."

Founder - SEO/GEO Strategist & Consultancy

TSW Training

TSW Training, a leading UK provider of leadership, management, and health and safety courses, sought to dramatically increase their online presence and course inquiries.

The Strategy: A targeted SEO strategy focused on technical optimization, content refinement, and strategic link building. This allowed TSW Training's valuable content to reach its full potential.

The Results:
- A staggering 750% increase in commercial leads.
- A 160% surge in monthly inquiries from course landing pages.

"Under Andrew's guidance, we have gained online visibility in our sector through winning share of voice - progress that I'm delighted with." - Amanda Bathory-Griffiths, Head of Marketing at TSW Training.

"I would like to express our sincerest gratitude for the exceptional work you have done with our SEO over the recent years. Your expertise and dedication have played a pivotal role in bringing about a significant surge in our website traffic and enquiries. The progress we've seen is a testament to your skill and hard work.  

Thank you for the dedication, passion, and expertise you've brought to our company. We're truly grateful for all that you've achieved" - Matthew Channell, Commercial Director at TSW Training

Search Engine Optimisation Consultant

TicketSource Limited

TicketSource, a free and user-friendly online ticketing platform, needed to break into a competitive market dominated by established players like Eventbrite. They had never invested in SEO.

The Solution: A comprehensive SEO overhaul, including in-depth technical audits, optimised content, and creative link-building strategies.

The Results:

- A 56% surge in organic event organiser sign-ups within the first year (2019).
- A 142% boost in annual turnover by 2024.

"Andrew has transformed our digital marketing strategy and has had some fantastic successes in advancing our SEO and online presence." - Emma Baudinette, General Manager at TicketSource.

Tide

As a SEO Onsite Manager at Tide, I successfully managed the creation of landing pages and blog content on a tight weekly deadline, working closely with external and internal teams. I effectively addressed intricate cannibalisation problems and executed a detailed technical and content audit. The resulting recommendations, when implemented, enhanced website crawlability, indexation, and organic visibility.

Onsite SEO Manager

GoCo Group

Entrusted with leading the GoCompare SEO team for three months, I spearheaded the recovery of organic share of voice across vital insurance product lines. I delivered regular reports to business stakeholders and formulated the strategic 2019 SEO recovery plan.

Interim Head of SEO

As SEO Manager at GoCompare, I expanded my responsibilities to include resolving high-level technical SEO issues and delivering strategic insights to cross-functional teams. A core achievement was leading the integration and SEO turnaround of MyVoucherCodes. I directed a team to resolve intricate technical problems, implement a site-wide content overhaul, and rebuild a damaged link profile. This resulted in a successful recovery of organic share of voice within the challenging voucher market, despite significant Google algorithm fluctuations.

SEO Manager

During my time at GoCompare, I played a key role in driving SEO success. My responsibilities included maintaining and improving website health across technical, structural, content, and link areas, ensuring compliance with search engine standards. I leveraged tools like Search Console, Google Analytics, Ahrefs, and PiDatametrics to provide actionable insights and track organic performance. Additionally, I successfully managed agency partnerships for impactful link building campaigns. This experience resulted in substantial growth in my technical SEO and web development expertise, particularly within complex CMS environments and front-end development.

SEO Executive

118118Money

As an SEO Content Executive at 118118 Money, I specialised in creating and optimising content for financial services. I crafted compelling, keyword-targeted content that boosted organic traffic and improved user engagement. My expertise extended to navigating financial regulations and working seamlessly with development and agency partners. I also managed technical SEO, implemented strategic link building campaigns, and provided in-depth performance analysis using Google Analytics, Search Console, and Authoritas, contributing to the site's overall search visibility.

SEO Content Executive

Liberty Marketing Ltd

At Liberty Marketing, I drove significant organic growth and conversions for a diverse portfolio of clients across travel, finance, and sports/leisure industries. I implemented effective search engine marketing strategies, delivering measurable ROI through website optimisation and engaging content creation. My expertise included in-depth technical SEO and proficiency in reporting tools like Google Analytics, Search Console, Majestic, and Moz.

Digital Marketing Account Coordinator

Orantec

At Orantec, through a Go Wales work placement, I contributed to client success by optimising websites using SEO best practices. I applied HTML knowledge to effectively refine website content and implement link building strategies. I gained practical experience with custom CMS platforms, WordPress, and Hootsuite, alongside sharpening my skills in Microsoft Office Suite.

SEO and Social Media Consultant

Union Surfera

During a four-month period in Seville, I created blog content for e-commerce website Unión Surfera, managed social media, and assisted with website improvements using Magento, HTML, and LightSpeed. This experience developed my content creation, technical, and language skills, resulting in fluent Spanish.

Digital Marketing and Social Media Manager

I specialise in helping SaaS, finance, travel, and events businesses achieve their online goals through effective SEO strategies. With over 10 years of experience, I have a proven track record of delivering measurable results. My analytical thinking and proactive approach enable me to exceed expectations and drive sustainable growth.

My strong interpersonal skills facilitate effective collaboration at all levels. I am committed to continuous improvement and excel in managing multiple priorities under pressure.

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