I take everything that I’ve learned running Zihmer Law Firm with my wife, Tracy Zihmer…and teach it to other estate planning law firm owners. 

Each day, I live and breathe marketing, advertising, intake, system design, automation, project management, and leadership at Zihmer Law Firm. 

Then, I take every single lesson learned the hard way, every tactic and strategy that is working, literally…everything that I’ve learned and bundle it up and give it to any law firm owner that is ready to level up. 

I believe in working hard and playing hard. I believe in being a great dad to my two kids, a great husband to Tracy, an amazing son, brother, friend, and family member. 

I believe that you can have it all if you set out for it (we run a HIGHLY profitable law firm while taking off 13+ weeks per year). 

I believe in work that fulfills you and being there for with your family. 

So if you believe that too (or you want to see if it’s possible for you), then reach out 🙌

Make the “you” of 5 years ago proud 🚀🚀🚀

Andrew Zihmer

Zihmer Law Firm + Vertex League | Estate Planning, Elder Law, and Probate Law Firm

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Zihmer Law Firm just turned 9 years old!

A few of my top lessons on this journey…

🚀 Make decisions fast. Pivot as needed. 

🚀 Flat fee is the best way.

🚀 Paid up front or in milestones. Zero work without payment. Ever. 

🚀 Great people will do great work. Delegate outcomes and get out of the way. 

🚀 On one hand it’s wild how much work it is. On the other hand it’s not work at all…it’s the privilege of a lifetime to do this. 

And one more lesson. The biggest one. And it’s not for everyone but I really want to say it ‼️

Your spouse and kids can get what’s left of you in the evenings, weekends when you aren’t working, and holidays. Really think about who you spend the most hours with…and realize you can spend that time with your wife and kids. It doesn’t mean “don’t work”. It means that working with them is one of the greatest blessings on earth. 

Maybe that’s why it doesn’t ever feel like work. I work all day with my best friend. And we are building a place where our kids can join us one day. 🚀

I can’t wait to see what the next 9 years hold in store!

I rewrote my entire presentation 2 days before the slides were due. 

I built my entire original talk being what I thought everyone wanted to hear and in a style that was more “conference”. 

I hated it. 

Because I wasn’t being true to myself. 

I realized that I was invited to speak because of who I am, what I know, and what I’m willing to share. 

I went back and redid the entire talk. Every slide. Every word. Every idea. 

My old football coach had a saying: Go hard or go home. 

I went hard. 

And when a giant group followed me off stage, the line wrapped around, and people lined up to talk and ask questions…I realized I made the right decision. 

Just be you. And that will be what the right group of people want. 🚀

“Should I do Google Ads?” / “LSA is the best, right?” / “Do people still use Facebook?” / “What’s ROAS?” / “How do I get Cost Per Lead down?”

‼️Estate planning law firm owners that have ever asked these questions are going to get their answers. 

210 slides. 60 minutes. 4 big lessons. 1 framework. 
All on stage this Friday in Orlando at the Estate Planning and Elder Law Marketing Summit. 

I appreciate getting to come out and share some lessons learned the hard way through the years with your event, Jim Blake!

“Can I talk to you about starting a law firm?” 🚀

I get asked that ALL THE TIME. Then I ask them one question…

“Do you want me to talk you into it or out of it?”

Because…
It’s literal blood, sweat, and tears. 

100 hour work weeks for founders aren’t unique, they are normal. 

It’s not all private jets, watches, cars, and trips…it’s building furniture, running cables, and setting up phone systems yourself. 

It’s the responsibility of success for your family….and every family of your employees. 

It’s knowing payroll costs more than what’s in the operating account. 

It’s learning that doing great work is like having 1 puzzle piece of a 10,000 piece puzzle. 

Because every person I know that started a business has had their “Why on earth do I do this to myself?!” moment. 

That being said…

If being an entrepreneur is really part of your genetic code…

You will thrive on the late nights. The pressure will mold you into who you finally get to become. 

Every chance to fail means a chance to succeed. 

Providing for more families than your own is a privilege. 

You understand that business is a game…and you love winning. 

You don’t want a finish line…you want a journey. 

So…

Because of all of that, I say: “Do you want me to talk you into it or out of it?”
🚀

Fun Fact: In 2023, I knew NOTHING about using social media. 

So when I launched Vertex League, I decided to NOT use Google Ads or even really have a presence in search. 

Why?

2 reasons…

1) I didn’t want to be a one trick pony and rely on one thing (even though I was really good at it)

2) It let me build a new skillset. 

That new skillset was using social media for business. Organic posts. Groups. DM’s. Ads. 
Literally all of it. 

I’ve learned much more by getting uncomfortable. By doing things I didn’t know how to do. And from being willing to fail. 🚀

I was recently asked…”If you had to start over and you had 30 days, what would you do to launch your law firm?”

I paused. 

Create your Google Business Profile. 
Turn on Local Service Ads. 
Get every client to give a 5 star review. 
Take the profit and reinvest…do that again. 

Then…
Build a funnel. Turn on FB ads. Run a webinar. 
Once those are profitable. 

Get into Google Ads. Always. 

And the picture? Tracy and I were playing a game a few years ago. The question was, “We’re down to our last $10. What do we buy?”

Tracy said a domain. 
I said Google ads.

Vertex League Live tickets go on sale tomorrow ‼️ …Thursday, February 19th at 2pm…. And I’ll be emailing the details out before I post on here. 

✅ 3 days. 
✅ 100 law firm owners in estate planning, elder law, and probate. 
✅ All never before shared lessons, strategies, and exactly what to do
✅ Hands on workshop so you leave with stuff DONE

…and the topic for the event?
More leads. More clients. More revenue. Less work. 

Comment or DM me “Event” to get added to the list.

I lead Zihmer Law Firm with my wife, Tracy Zihmer. We have combined our abilities to build and grow the business of our dreams - the leading estates and trusts firm in Pennsylvania. 

What do we do? 
We work with families to give them peace of mind for “what happens with my family when I pass away?”

Family with young children? We can help you. 

Getting ready to retire or already retired? We can help you. 

Widowed and wanting to make things easy for your adult children? We can help you. 

Blended family and second marriages where you may or may not want to commingle your assets? We can help you. 

Children with special needs? We can help you. 

Figuring out how to pay for a nursing home? We can help you. 

Want to protect assets for your family and keeping the nursing home away from your accounts? We can help you. 

Need help with probate or an inheritance tax return? We can help you. 

Trying to figure out what to do with the estate after losing a parent or other loved one? We can help. 

******************************

What Do I Do?
My day to day activities include sales, marketing, development of our team (legal and non legal roles), quality oversight, scaling, and developing new systems and processes. 

I love meeting new people and helping them. You can bet that I’ll do my very best to give value everywhere that I can: to our team, to our clients, to people that call our law firm, to those in law school, and anyone else that I come to meet. 

I strive to find ways to help people unleash their full potential and develop each of their careers in a unique way. I understand each person has different motivators, different skill sets, and different goals - coupled with everyone being in a unique season of life. My job is to sift through those details and find how we can help each person be their very best. 

Follow me on Instagram for more content: @andrew_zihmer


3 days. 1 room. 100 lawyers and law firm owners. 
All getting together to share what works…with people actually running law firms…

…for people running law firms. ‼️

What’s the topic going to be?
Getting more leads. Turning them into more clients that pay a premium. Without it being a lot of extra work. 

How do I know this works?
Because it’s what we’ve been doing and we’ve had massive growth (the easiest way possible). 

Plus…did I mention there are 100 tickets? (well less since most sold during our insiders pre sale)

That means a room with the top entrepreneurial law firm owners in the country. It’s going to be a lot of talented folks in the estate planning, probate, and elder law space. 

It’s going to sell out. Make sure you click the link and check it out 🚀

https://lnkd.in/e887kDxe

🚀Speed of action is what separates the big leagues from the minor leagues for estate planning law firms…

…you can’t GSD if you are thinking about it, talking about it, planning on doing it, and mapping it. 

You get it done by DOING IT. 

En route to Orlando to share with a room of law firm owners how to win at the highest levels with paid advertising with one super easy to understand framework.

2pm EST today (Thursday). I’m emailing everyone I know that tickets to Vertex League Live are open. 

9am EST tomorrow (Friday). I’m posting here and all platforms for remaining tickets. 

🚨100 tickets available total. 

112 people in Vertex League. 
1,300 people on my email list. 
8,000 people on LinkedIn. 

My team is tracking the ticket sales and as soon as it hits 100, they are closing the pages. 

So what’s Vertex League Live 2?
It’s 3 days in Charleston, South Carolina (4/29 to 5/1) learning and implementing how to get more leads, then turn them into more clients paying you a premium…the easiest way possible. 

What kinds of law firm owners are coming?
Estate planning, probate, elder law, immigration, family law, criminal defense, personal injury, real estate, employment law, business litigation, orphans court litigation, and tax planning.

There will be speaker sessions, workshops, networking, panels and Q&A. 

PS - there’s still time to get on my email list (just DM me).

Vertex League Live tickets haven’t even opened to the public yet. This is just our member presale. 

Vertex League Live 2 
Charleston, SC

April 29-May 1

More leads. More clients paying you more. The easiest way possible (it’s want we’ve done to add $700k to our firm). 

I’ll be opening these tickets to my email list tomorrow (Thursday, 2/19) afternoon at 2pm. Then I’ll get it on here. 

May the odds be ever in your favor. 
🚀

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